BRAND VALUES

My summer research helped me to discover my core values and what I believe in. I want my brand to convey these values that relate back to my childhood and culture. From my research I discovered my main values are acceptance, kindness and consciousness. My brand will be a principled and positive brand which supports the importance of acceptance for all cultures and backgrounds.

The colours of my brand will be contemporary by using greys, balck, white and hints of muted colours such as blue throughout. I will include a pop of blue which represents peace and harmony. As well as this it adds a splash of playfulness to my brand.