BRAND CONCEPT

BRAND CONCEPTS

The concept of my brand will be influenced by culture and my values. I want my brand to emphasize the message of acceptance and diversity creating positivity and a sense of meaning. I want my target consumers to relate to my brand and appreciate their cultural backgrounds.

I want my brand to be a reflection of my own style and dedicated to the appreciation of art and aesthetic. My brand will have a simplistic and minimal aesthetic which will reflect within my branding. I want to create a contemporary look by using greys, balck, white and hints of muted colours throughout my branding. My brand will have a strong emphasis on the future consumer and creating an inclusive yet still exclusive brand.