CONCLUSION

In conclusion, I have learnt a lot about myself and been able to develop my understanding of myself as well as how I want people to see my brand. Brand Me has taught me a lot about the values I want my brand to have, with most of these values stemming from my childhood and upbringing. I have discovered where my brand sits in the market- accessible luxury and I have discovered how culture is my main influence.

Moving on from this I will continue to develop my brand concept and develop my 360 campaign, researching and planning my FMP. I want to continue looking into my personal influences including streetwear and athleisure. I need to look into forecasting and identifying issues in the market. I will continue to research how other brands in the luxury market portray cultural commentary throughout their brand. I also need to decide how I am going to present this project. In the future I see myself going into a social media marketing role so I think it would be best suited to create something along the lines of a social media campaign.