LOGO DEVELOPMENT

I want my brand to be structured and minimalist as this is the style I am drawn to and which influences my work and style the most. I also know that the colour theme will be mostly monochrome with hints of muted colours. The brands which I am influenced by are mainly structured and mochromic with pops of colour throughout. As my brand will be placed in the luxury market it is important that it fits into this market visually. In the summer research I identified myself as the colour blue due to it having meanings such as conservative, reliable and trustworthy. People with the personality colour blue are also known to take time to process and share their feelings.This colour represents my personality the most and therefore the colour which I want to move forward with in my branding.

For my logo, I experimented with different aesthetics whilst trying to keep it minimal and structured. I want my branding to represent my brand and my overall aesthetic. I also had to think of a brand name in order to have my own identification. I decided I wanted to use my own name as it’s quite an unusual name and nothing describes my brand better than my name. As you can see I experimented with many different fonts and styles before deciding on my final logo.

Chosen Logo LOGO TESTING