360 CAMPAIGN REFLECTION

Moving on from my Brand Me module I began the next part of my module; The 360 Campaign. For this module we were to focus on creating a well rounded fashion campaign of our choice. My 360 campaign book demonstrated the research I carried out to create a 360 campaign strategy and idea based on my findings from my Brand Me report. Following on from my brand me findings, I started thinking about how my work would fit in the streetwear accessible luxury market. Throughout this book I explored how my research and influences would help me to find a gap in the market to produce a 360 campaign. I demonstrated a clear understanding of what my brand stands for and the reasonings behind my brand messages and values.

From further research I was able to discover that it is the streetwear market that I am drawn to. Due to the brands I was researching and influenced by being mostly male founded I came to the realisation that women do not have enough recognition in the streetwear market. After more research in this area I further discovered that streetwear has primarily catered to men, leaving women left on the sidelines. The communities who originally commenced streetwear were mainly male dominated. Therefore, the streetwear style was originally embraced and driven by men, creating masculine looks. Although streetwear collections are usually unisex there is a growing gap for brands to design collections explicitly with the female consumer in mind.

CONCLSUSION

To conclude, my 360 campaign outcome will shine a new light on the womenswear market, focusing on the message of acceptance and inclusivity. The campaign will be shared by a digital zine and with a social media campaign which will create a sense of community for women and space where they can feel accepted.

19.