INTRODUCTION INTO FMP

INTRODUCTION TO MY FINAL MAJOR PROJECT

My Final Major Project is based around creating an accepting and inclusive space for women in the streetwear market. I was able to find a gap in the streetwear market by shining a new light on womenswear in this market who are largely unappreciated and seen. By encouraging women to be confident in themselves and teaching people the importance of inclusivity and acceptance, hopefully positive steps forward can be made.

In order to appeal my campaign to the new consumers of streetwear I was aware I needed to continuously assess my campaign against the needs of my consumers. My aim is to promote a positive community around my brand where consumers are able to feel connected towards my brand and where women can feel accepted and free to express themselves. As part of my final major project I will be creating a social media campaign on Instagram targeted at female generation Alpha consumers. By creating a social media campaign I will spread these messages to the next generation of fashion consumers. My social media campaign will include meaningful and engaging posts which will create a sense of community for women. By creating an online community of like minded and positive consumers and providing a safe space my campaign will aim to shine a new light on women in the streetwear industry. I decided this will be a good way to keep my campaign interactive and therefore will target my consumer well. As well as my social media campaign I intend to create a digital brand zine to promote my campaign. I believe creating a digital zine will be a beneficial way to convey my brand messages and will also appeal to my consumers.

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