GAP IN THE MARKET

As we began our final major project we were intended to find a gap in the market within the fashion industry relating to our chosen topic which we could solve the problem to. For many years, men's streetwear has dominated, leaving women on the outside looking in. The communities that started streetwear were predominantly male-dominated. As a result, men were the first to adopt and drive the streetwear trend, resulting in macho appearances. Although most streetwear collections are unisex, there is an increasing need for labels to produce collections specifically for female consumers. I was able to find a gap in the market between women and streetwear and the all-embracing representation and inclusivity of women. I want my brand to resonate with my consumers and allow my audience to feel accepted in the industry.