CONCLUSION

Overall, I am confident I have successfully created a final major project which conveys all the messages I hoped for. I have been able to create a theory to market to my target consumer and narrow a gap in the streetwear market. I feel positive about my journey and successfully being able to execute a fashion campaign along with its promotion. I have found my final module extremely beneficial to my growth as a creative as well as a marketing and communications student.

I believe I have successfully demonstrated my digital skills in both my social media campaign and zine. I have explained the narrative of my campaign and the messages which I wished to convey. I have been able to develop new skills as well as develop pre-existing skills. I have had the chance to develop in all aspects of my learning, from written and verbal communication to creative and digital skills.