STREETWEAR

Throughout the process of my final major project I explored various luxury streetwear brands such as Supreme, Palace and Off-White who all use diversity and inclusivity throughout their brands.

Streetwear brands are a prime example of engaging today’s youth and have a very open and diverse attitude. Virgil Abloh said “My approach is to make the creative industry inclusive, not exclusive, shifting the veil of secrecy feels new.” Through drop culture streetwear brands have created clothing which is both accessible and exclusive. The effect of this is Generation Alpha value inclusivity and expect luxury brands to create accessibility. The future of the luxury market is transparency and sharing values with their consumers. As previously discussed, at the beginning of my research I came to the realisation that the streetwear scene is predominantly dominated by men. However, women are starting to open up conversations on inclusivity and diversity that could positively determine the future of streetwear.

“I was always very much [about] why can’t girls do what boys do and that was going to be the attitude behind the brand too.” -

Leah McSweeney, Married to the MOB

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