INTRODUCTION

The purpose of this book is to demonstrate the journey I have taken from my first Brand Me module to my final major project, focussing on skills I have developed throughout my final modules. I will describe my influences and what I have taken with me from my Brand Me and 360 campaign module. I will discuss the key areas which I have developed further in order to reach my final major project.

Both my Brand Me module and my current Brand Management module have required a lot of research and thought which has helped me to shape and influence my brand concepts and aims. Both of these modules have allowed me to gain more knowledge of how I work creatively and business minded. My Final Major project has allowed me to gain many more skills as well as providing me with challenges which have strengthened my skill set.