Business Tips from Stan Lee

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Business Strategist Roberto Lico - Brazil licoreis@licoreis.com.br

Business Tips From Stan Lee


We were all saddened by the passing of Stan Lee, the legendary comic book artist and co-creator of some of pop culture’s most enduring superheroes.


We have chosen some business tips from some Stan Lee´s newspapers interviews.



Don't quit before you try it your way! On the verge of quitting his job, Stan Lee´s wife Joan advised him to "write one [comic] book the way you'd like to" instead of only listening to then-publisher Martin Goodman. Joan told her husband, "'Get it out of your system. The worst thing that will happen is he'll fire you — but you want to quit anyway.'" Lee took his wife up on that challenge and created The Fantastic Four, a group of superheroes to rival DC Comics' Justice League.



Ignore negativity! Lee was in the comic books business for so long that he saw (and helped drive) the medium's evolution from derided tabloids to a unique and beloved form of literature. One piece of advice he shared in 2013, in an interview with The Globe and Mail, was "don't listen to the poo-poo-ers."



Stay humble! Some of the best advice Lee said he ever received came from a teacher when he was only "12 or 13," Lee told Men's Journal in 2014. "Next to my name, the teacher wrote, 'The greatest are the humblest.' I don't know why she picked me to write that for, but it always stuck with me," Lee said.



Create empathy in the audience! “To have an idea is the easiest thing in the world. Everybody has ideas. But you have to take that idea and make it into something people will respond to and that’s hard.”



Acknowledge your power in people’s lives “I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: Entertainment is one of the most important things in people’s lives. Without it, they might go off the deep end. I feel that if you’re able to entertain, you’re doing a good thing.”



Coming up with a title is tough! “It’s a tremendous challenge, because there have been so many characters created over the years. Every time you think you come up with a great name, you find out somebody has already done it. Dreaming up the stories isn’t that hard, but coming up with a good title is the toughest part.”



And, finally, from the mouth of the iconic Spiderman, remember, “With great power comes great responsibility.�



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LRCL – Business Services Consulting Business Strategist and Coach Roberto Lico licoreis@licoreis.com.br


LRCL – Business Services Consultng Business Strategist and Coach Informaton – licoreis@licoreis.com.br

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