How Color Influences Your Interest on a Product

How Color Influences Your Interest on a Product

OUTLINE  Introduction  How Color Influences  Colors and Customer Behavior  Take Away

Introduction  Have you ever bought anything at a store, let's say in California,

because it’s associated or related to your favorite color? Have you been attracted to any product because of the color used on the packaging design?  Yes, Color has a significant effect on our emotion as humans.  And also, influence on how a buyer gets attracted to make a

purchase.  In many cases, the first thing we pay attention to when buying

any product is the dominant color.

How Color Influences  For instance, brighter color such as white, pink, red, blue, etc,

creates more positive reactions in people. Such colors produce happiness and enthusiasm within us, while darker colors such as brown and black creates the opposite effect.  Green induces withdrawal while black induces anxiety and red can

be interpreted as an aggressive color according to color experts.  It’s important to note that there are some events in our lives that

have been associated with certain colors. Take for instance, the Valentine’s season. During this season, red becomes the dominant color and most products are usually packaged in red in order to influence buying.

Colors and Customer Behavior  Red - Red has been associated with love. This means that red can

be arousing and must be strategic in usage. Products about love, gifts, emotions, etc, are better packaged in red.  Blue - Blue walls in the stores make relaxing and pleasant feelings for customers but the red effect is inversely. Blue creates confidence, loyalty, dependability, trust, maturity, etc.  Black - Black is the favorite color of many people around the world. Many perfumes, clothes, male shoes, etc are packaged in black color.  Green - Most packaging designers choose green for color branding because green is associated with the environment.

Products are branded in green to win the love and loyalty of buyers who love the environment.

Colors and Customer Behavior  Pink - Scientists have discovered that the sight of pink color slows

people’s endocrine systems and calm down muscles. Relating this to buying product, consumers tend to spend more when they are relaxed and calmed.  White - In packaging design, white stands for purity, simplicity, honesty and modernity. Lovers of simplicity, purity, and honesty can easily purchase products branded or packaged in white color.  Purple - Purple is the dominant color in the beauty industry. It’s popular among anti-aging products. Buyers tend to induce loyalty among buyers and lure them to buy to the features of the product.  Orange - The orange color can be used to represent affordability and fairness. This is why you get to see stores that offer affordable products designed in green color. This strategy is to force loyalty from consumers who are more interested in affordability.

Take Away  Colors can be effective on every level of a sale of a commodity from brand

logo, image, signage, display, packaging and even the product itself.  Colors have a very powerful effect on peoples’ perceptions and emotions.  Color sums up our assumption about an item once we sight the Product

Package. Colors are very useful and very important tool for designers and marketers.  Lien Design knows the importance of color and how color affects buying

action. This is why we pay close attention to the coloring of the packaging designs we create.