NEWS
THE WORLD LOVES MONTENEGRO
THE 2017 TOURIST SEASON was Montenegro’s most successful so far – until 2018 proved another record breaker, with visitor numbers rising by 45%, according to the National Tourism Organisation (NTO). Tourism minister Pavle Radulović rightly calls this a ‘spectacular result’. We certainly shouldn’t be surprised at Montenegro’s growing popularity. Few other countries in Europe can rival its unique, natural, unspoiled beauty, and tourism here is underpinned by strong government support for the carefully paced development of top-quality facilities. The NTO attributes 2018’s growth to better hotel offerings, alongside a proliferation of cultural events and entertainment (take a look at our events diary, page 17, which expands every season). The Tourism Ministry says that long-term success will depend on establishing and maintaining the highest standards – including world-class hotels such as our own The Chedi Luštica Bay. The implementation of the Touristic Masterplan for Montenegro, launched in 2001 to establish a long-term plan for the development of tourism in the country, continues to bear fruit, contributing significantly to the European Commission’s predictions of continued economic growth of around 3% for Montenegro in 2019.
28
ISSUE 2019
