The Journal of Luštica Bay - Spring 2023

LEARNING AND DEVELOPMENT

Culture of progress

THE SMART CITY EXPO

Attended by representatives of Luštica Bay

ORPHANAGE MLADOST

Supported by Luštica Bay

DELIVERING THE LUŠTICA BAY VISION HAS ONLY JUST BEGUN…

DARREN TURNER Director of Development

year, it is incredible to think that we are only 7% of the way through our development journey.

The key to delivering any development vision is to have a thorough detailed masterplan that embodies the strategic objectives of the business relevant to the planning and topographical opportunities and constraints, balanced with the needs and expectations of the market. This requires a high degree of stakeholder management skill, creative design, negotiation and hard work by our Development Team who continually amaze me with their dedication and perseverance to ensure the long term success of Luštica Bay.

The original Luštica Bay masterplan was developed in 2011 by EDSA. The plan was inspired by what Montenegro broadly symbolizes - unspoiled nature, authentic village character, crystal clear water and a tradition of hospitality that is preserved in the regional design vernacular of many villages such as Perast. The masterplan draws from that vernacular to create a new integrated resort town using a blend of traditional and contemporary architecture language.

will see the development of a new 200 key hotel and branded residences, prime waterfront luxury villas and apartments along with dedicated park land, community facilities, retail and sports facilities.

As the director of development, I feel entirely privileged to be part of the wonderful Luštica Development team tasked with planning and delivering the incredible vision of Orascom for our wonderful location.

Luštica Bay is at the frontier of the European Tourism industry and will become one of Europe’s most exciting integrated resort destinations once we mature. The hard work that has been done to date, and the hard work still to come, will help put Montenegro and Luštica Bay firmly on the map of preferred resort destinations for many people from all over the world to visit and to call home.

With so much progress, record sales figures, increasing all year-round residents, high visitation numbers in the season and the destination maturing with new placemaking initiatives each

To create a new destination one must first create a ‘Place’ worth visiting. Our placemaking evolved around four key destination development enablers: the marina, hotels, the beaches and the golf course. Residential villages were designed around these enablers each with their own specific characteristics linked by a network of roads, walkways, boat access and bike paths.

In 2017 we further refined the masterplan to produce a more feasible balance between infrastructure, product development opportunity and ROI across several of our zones notably the Golf Village and Centrale.

This summer we will launch the final parcel of the Marina Village and many people are asking the question what next? Over the past two years we have been planning the exciting new stages of our development: the Golf Village and also the Beach Village which is arguably our most attractive parcel given its orientation and absolute sea front opportunities. The Beach Village

The golf village master planning has evolved by realigning several golf holes to optimize the balance between the development of prime luxury villas and apartments that capture stunning views across both the Adriatic and Boka Bay as well as the open space offered by the natural environment and golf course. The Golf Village offers us the opportunity to bring to the market a uniquely aspirational product unparalleled in the Adriatic region that will establish unprecedented new price points and customer experience outcomes.

There are simply too many exciting new projects to discuss them all. However, it is clear that Luštica Bay is pushing through the critical mass barrier and moving into a higher gear in terms of development and placemaking that will ensure our destination is a great place to live, work and play and is recognized as one of Europe’s top integrated resort destinations.

There is a quote, well known to town planners, from Socrates which says “By far the greatest and most admirable form of wisdom is that required to plan and beautify cities and human communities”. I am continually reminded on a daily basis by my team and, our broader Luštica Development Team, of just how true a statement that is!

PRESENTING

With only 7% of the development complete so far, the most exciting, challenging and rewarding times are ahead of us all.

LUŠTICA BAY PRESENTS NEW LEARNING AND DEVELOPMENT OPPORTUNITIES In

the process of reaching excellence, every step matters.

The enthusiastic HR Department at Luštica Bay has been working on some exciting new things! For those who are curious, the coming year will definitely be exciting and filled with training possibilities. HR explains that it is the company’s intention to provide all employees who value professional growth with opportunities to participate in highquality training programs. Driven by this development-oriented objective, several programs have been conceptualized: The Client Centricity program. Covering all aspects relevant to the development of

Introducing

customer intelligence and customer service culture within Town management, this program is intended for employees who serve as the clients’ first point of contact. Learning@Work. This program is aimed for all employees and is based on the identified needs and requests noted in the company’s performance management tool. With the goal of improving the employees’ skill sets, the HR department will use the input from the Performance managment process and will invite employees to take part in educational training each month.

Life is an ocean, sail it.

There is nothing more stimulating than starting the New Year with fresh energy and new faces and surprise, surpriseLuštica Bay does it best! In the first days of January, Luštica Bay welcomed a valuable new team member by appointing Elena as the new Marketing Manager. Elena comes armed with not just a positive and proactive attitude but also quite a bit of experience up her sleeve, with nearly nine years of laser crafting messaging and identity creation for the international fivestar hospitality brand in Montenegro. As the newest member of the vivacious marketing team that simply exudes inspiration, Elena will steer the marketing efforts on a regional and international level to promote our new Adriatic town as a preferred investment and travel hub.

What is your perspective on the tasks at hand?

“Conceptualizing and implementing marketing strategies that authentically reflect the essence and character of a multi layered project such as Luštica Bay is a thrilling notion, but one that requires constant tapping into new reserves of creativity and innovation. The abundance of nature and stunning beauty of this amazing sanctuary certainly provide the marketing team with sufficient elements to convey its added value, but the task is much more complex than that. In my opinion, it is

Luštica Bay Leadership Academy. As a cherry on top and a true innovation on our part, the Academy will provide a comprehensive methodology for building leadership skills, establishing preferred managerial styles, and improving business acumen.

With this in mind, Luštica Bay’s HR Department invites everyone to take advantage of these learning opportunities to expand their knowledge and advance their careers.

We are about to go on a brand-new adventure, so buckle up everyone!

about identifying the most intricate parts of this unique settlement and ensuring that they echo to their intended audience. The whole process implies indefinite motion and continuous learning and relies on defining and mastering three main elements –the topic, the message, and the delivery. Becoming part of this stellar team in such an enticing setting is not just a privilege, but also a responsibility.”

Elena’s infatuation for this place does not just come from its attractive community storyline, but also Luštica Bay’s reputation as a corporation with quality and harmony as essential values in its foundations. This element especially came to light during Covid times, when the importance of community as well as obtaining and preserving strong professional and personal bonds, made life lighter and people more united. According to her, this kind of soothing vibe and ambiance is exactly what the town of the future needs in order to fully embed the purpose of the comfortable, seafront living in style of this new Mediterranean.

As Elena looks forward and feels excited for the future of Luštica Bay, she is also elated about the prospect of being able to contribute to its prosperous growth and advancement.

Welcome, Elena!

ELENA LJILJANIĆ Marketing Manager with a flair for innovation

Constant innovation and reinvention have become synonymous with the development of Luštica Bay. As a green destination, known for its novel approach to tourism and unique take on hospitality, our growing settlement has been oriented towards achieving sustanability and adopting best practices in the environmental care domain. Driven by this notion, our management is planning for the deployment of a Smart City Solution in order to make our town not only more appealing but also functional in the most cutting-edge way. For the purpose of learning more on the subject, Luštica Bay’s experts in the field of ICT technologies, Besim Maljušević, Head of ICT and Damir Zeković, IT Operations Manager, attended the Smart City Expo World Congress and Tomorrow Mobility World Congress in Barcelona, Spain. Given that becoming a full-fledged Smart City fuels all development efforts in Luštica Bay, it comes as no surprise that participating in the Smart City Expo World Congress was critical for its representatives in order to become acquainted with and keep up with the most modern and advanced Smart City technologies in the world. Attending such an event, according to Besim and Damir, was a once-ina-lifetime opportunity to learn about the latest developments in the Smart

LUŠTICA BAY REPRESENTATIVES ATTEND

Smart City Expo World Congress and Tomorrow Mobility World Congress in Barcelona

City world, as well as a chance to not just meet with Smart City IoT and Mobility hardware and software solution providers, but also hear Congress speakers and representatives of different countries and municipalities presenting their solutions and achievements in the field.

For those who are less informed about the benefits of employing such technologies, Besim provides a concise elaboration. Smart cities use embedded technologies, open data platforms, and artificial intelligence to improve services, alleviate congestion, and build more sustainable futures. He also provides an insight into the numerous activities which Luštica Bay is actively engaged in this regard, which include Smart Waste Management, Public Smart Light Management and Control, Smart Parking solutions, weather data collected from stationary and mobile weather sensors, temperature, humidity, wind speed, and other weather conditions, motion and

Learn today for a better tomorrow.

tamper sensors, electricity, water, and other consumables metering and billing, noise pollution metering, Smart eMobility solutions etc.

With such newly acquired knowledge and perpetual research, we are looking forward to seeing what the smart world of Luštica will look like in the period to come!

Presenting

IVA PETKOVIĆ Design Manager who leaves no talent untapped

Do anything, but let it produce joy.

We ask you – have you ever met a human kaleidoscope? For those who did not and are unfamiliar with the concept, let us elaborate.

Energetic, passionate, determined, daring and contagiously oozing with life, Iva has been a precious member of Luštica Bay’s dedicated team of architects for several years. As an experienced Design Manager, she seeks to incorporate elements of sustainability into her architectural approach while also taking advantage of the beauty that surrounds her. Despite the fact that such a task appears to be quite ambitious, it is one that keeps her alert and inspired every day at work.

When it comes to Iva, though, there is more than meets the eye. The colors Iva uses to paint her life, both literally and metaphorically, are a true testament to her commitment to continuous growth

and transformation - much like the kaleidoscope. For her, painting is a way of mirroring a kinder reality, one that fills her with joy and happy thoughts. She also remains playful with the techniques she uses in the process which, among others, include charcoal, pastel and oil colors, and many others.

If you thought that having our very own Picasso was not enough, we are here to tell you that Iva’s playground gets bigger. The symmetry of the patterns associated with the kaleidoscope perfectly corresponds to Iva’s ambition to achieve balance and harmony in whatever she undertakes. She feels most at ease when she is listening to jazzy tunes while exploring different facets of her personality. The sync with the world is achieved through activities such as doing sports, fitness, dancing and playing instruments. In an attempt to embrace life in its entirety and preserve

a healthy attitude, she also dabbled in basketball, tennis, skiing, yoga, cross fit and unsurprisingly, the list gets longer and more versatile with time.

Always in awe of and captivated by the nuances of human behavior, she developed a profound appreciation for psychology and anthropology, which makes her delightful company and a truly terrific listener. Spending time with people from different backgrounds excites and challenges her, which also humanizes her perspective on the architectural world in every way.

Lastly, we cannot help but wonder. With all the colors, shapes, music and dancing, how long does Iva’s day last and how does she manage to do it all?

Knock on her door any day of the week to find out.

Presenting

DARKO MIŠIĆ

TO INFINITY AND BEYOND.

When we think of fiction, most of us think of Harry Potter or Star Wars. This kind of superficial understanding of such a complex genre is often offensive to individuals whose hearts skip a beat every time a new realm is created, whether onscreen or on paper. So, to broaden our horizons, we are donning our Muggle attire and turning to Darko, Luštica Bay’s Development Manager, to learn more about the nuances of sci-fi and what made him fall in love with it.

Keeping an open mind is a prerequisite for growth, happiness, and infinite learning, says Darko, and we cannot argue with that. As he pointed out, an open-minded individual will accept or at least explore alternative ideas, values, beliefs, or viewpoints, even if they conflict with their own. Those people, with whom he shares a common perspective, are less biased in the way they process information, which is a desirable trait in whatever pursuit we choose to undertake in life.

As a sci-fi aficionado, Darko explains that the reasons for wanting to immerse himself in worlds that cannot be entirely grasped are many and include expanding the mind, understanding new concepts, dealing with ideas beyond extraordinary, and exploring the boundaries of human imagination. For those of you brave enough to enter this undoubtedly thrilling world of science fiction, we present you with a list of Darko’s all-time literary favorites:

Atlantida by Borislav Pekić

The End of Eternity by Isaac Asimov

Solaris by Stanislaw Lem

Children of Time by Adrian Tchaikovsky

Childhood’s End by Arthur C. Clarke

Development Manager with an uncontained imagination

LUŠTICA BAY SUPPORTS

THE ORPHANAGE MLADOST FROM BIJELA

No one is useless in this world who lightens the burdens of another.

We live in a world where nobility is not a virtue that we get to witness every day. As a philosophy and a concept, it is one that requires a greater degree of genuine empathy, care and love from people all across the world. Knowing that sometimes the seemingly simplest of things are hardest to execute, this serves as an additional incentive to keep uncovering and fighting for the good around us. Although there is no magic trick that will make this happen overnight, in order to make a difference, regardless of how slight it might seem, we have to start somewhere.

Luštica Bay team believes that if children are given the resources they require to thrive, they can change and help create a better, more humane world. When orphaned and vulnerable children's needs are met, they are more likely to grow up to be happy, healthy, and capable adults able to spread kindness and give back to

their communities. As a result, civilizations with less poverty, less crime, and stronger families emerge. However, while on this ambitious quest, they need a reminder that someone has their back and that they are not alone. This is where we came in.

As part of the company’s CSR efforts, Luštica Bay team has launched an initiative with the goal of supporting the Orphanage Mladost from Bijela, one of the most well-known shelters for the youngest in Montenegro. As part of this joint effort, the company's personnel have been invited to donate financial resources to this institution, with the goal of improving the quality of day-to-day living conditions for children without parental care.

We are overjoyed to be able to report that through this generous initiative, the company collected 14 500 EUR, which was used to purchase brand new

beds, mattresses, bed linens, blankets, comfortable pillows, as well as new bedroom wardrobes, dryers, etc.

In addition to financial donations, in late January, the company's management organized a day of fun for all 97 children at Luštica Bay, where they were able to enjoy a full day’s program that included a variety of activities in The Chedi playroom and on our playgrounds, a theatre show, a unique gastronomic experience, etc. The legacy of our company goes beyond creating aesthetically pleasing infrastructure and new habitats. As a company founded on family values, we want to be recognized for our profound philanthropic footprint that will inspire others to always aim to not just do better, but be better. To ourselves and to others.

Presenting

MARINA SAMARDŽIĆ

A financial mind determined to take on the world

Live in the sunshine, swim in the sea, drink the wild air.

Today we are welcoming you to the world of Marina, a real-life Multi-Passionate. Not familiar with the word? We are glad you asked.

A Multi-Passionate is an individual who is perceived to have potential in multiple fields and excels at more than one interest. As a Senior Finance Executive in our Financial Department, Marina’s daily tasks include keeping track of the company’s assets, income, and expenses as well as drafting and analyzing financial reports. Although by vocation a financial wizard, Marina’s world of interests goes beyond numbers and words.

Restless and energetic, the variety of activities in her everyday routine would give any director enough material to make a movie or two. And the right

Long walks and hiking nourish her soul and she is determined to leave no mountain peak in Montenegro unclimbed. As a true patriot, she finds comfort and relaxation in the delightful allure of Montenegro's natural treasures and is grateful for the splendor that surrounds her. Thanks to the extraordinary photos she takes on her travels, we have all gotten to know the often-hidden gems of our country that would otherwise go unnoticed. She has an impeccable gift to capture the essence of any moment, and although she would never admit it, her photos are magic.

well-versed on the subject. According to Marina, money is only a means to an end that should be spent on travel, excellent food, great company, and activities that widen one's perspectives. As she puts it, living an authentic life, whatever that may entail, is never simple, but it always pays off. And there can be no true prosperity without an openness to the world and a readiness to learn, which is why her aim is to continue evolving in every way.

On this quest for self-discovery, we can only wish her luck and calm waters. For those of you who still do not know her, we can assure you that she is always open to welcoming new sidekicks in her exciting escapades. We guarantee you will not regret it.

PRESENTING LUŠTICA BAY’S ULTIMATE SPRING DETOX Guide BE KEEN TO LIVE LEAN.

LIVER CLEANSE COCKTAIL:

½ teaspoon of tumeric

½ teaspoon of golden maca

A bit of fresh, walnut-size ginger

Juice from one lemon

½ glass of water

Preparation: Squeeze the juice of one lemon, grate the ginger, then mix all the ingredients together and enjoy!

Spring is knocking on our doors slowly, but surely! Birds are chirping, the nature is waking up and most of us are all about the outdoors. We are not naming names, but surely some of us have overindulged during the winter months. Perhaps we let our fitness routine slip, became cramped up in stuffy buildings, or were sidelined by a series of terrible colds. Regardless of the reason, many of us are not at our strongest by early spring. According to Srđan Branković, Luštica Bay’s Recreation Manager, a tasty detox can change all of that and help us get in shape for the joys that bring the warmer months ahead!

Although the notion of detox tends to be associated with dire diets and indefinite fasting, we are glad to be able to report that research shows that easy also does it when it comes to having a healthy lifestyle. In case this was not enough to get you juicing and running, we are here to remind you that cleansing benefits are numerous and can alleviate and eradicate problems with bloating, constipation, nausea, indigestion, clogged sinuses, etc.

In order to help us get ready for the upcoming season, Srđan shares two healthy recipes ideal for those looking to be the best version of themselves this springtime.

THE ULTIMATE IMMUNITY BOOSTER:

½ of mango

Juice from one lemon

A bit of fresh, walnut-size ginger

1 small cup of golden maca

Preparation: Squeeze the lemon into a blender and add the remaining ingredients cut into smaller cubes. Continue to blend the ingredients until they create a homogenous and smooth mass and drink up!

Engaging in as much physical activity as possible is another crucial component of the well-being equation. Although the change to a new season can be exhausting, it is critical to combat this feeling, and we have you covered! To get there, Srđan suggests spending more time in parks and natural surroundings, walking as much as possible, and

staying hydrated at all times. A brisk and energetic walk, adds Srđan, which stimulates our lower extremities, tightens our abdominal muscles and wakes up our cardiovascular system is not just good for our stamina but is a great way to go back to self or simply unwind after a stressful day at work. The ideal duration is no less than 20 minutes, and the minimum pace of movement is 5 kilometers per hour.

Let us know how you are incorporating health into your daily routine!