MO NT H LY N E WS
Kreston Reeves strengthens wills, trusts and probate team with senior solicitor appointment Accountants, business, legal and Monthly financial advisers News Kreston Reeves has strengthened its growing legal services team with the appointment of senior solicitor Catalina Lowe.
than seven years’ experience in advising individuals on their wills, probate, and trusts and estate planning including powers of attorney. She is both a solicitor and member of the Society of Trust and Estate Practitioners (STEP).
said: “Kreston Reeves has an enviable reputation across the region for advising both businesses and private individuals. I am thrilled to be joining the firm and contributing to its continued growth.”
Catalina joined the firm on 18 March from a leading Sussex law firm. Her appointment follows Simon Levine’s arrival as a Legal Services Director in November 2020.
The Kreston Reeves 14-strong legal services team works across offices in Kent, Sussex and London, advising individuals and their families on estate and inheritance planning, wills and probate, trusts, and powers of attorney.
Philip Lansberry, Partner and Head of Legal at Kreston Reeves, said: “The demand for our private client legal services continues to grow across Kent, Sussex and London. We are delighted to welcome Catalina to our expanding team and look forward to working alongside her.”
Catalina brings to Kreston Reeves more
Commenting on her appointment, Catalina
www.krestonreeves.com
Designate launches new LV= Multi Car TV advert revealing how to make life better Brighton strategic creative agency Monthly Designate has News unveiled its latest TV advert for insurance company LV= to showcase the brand’s Multi Car product.
part of the same LV= brand world we all love. It was created with the help of the awesome animation experts at A+C Studios in Margate under director, Dan Richards. We’re also proud that we could champion the British production industry, especially at this particular time.”
The advert is part of LV=’s It’s Our Heart That Sets Us Apart campaign and shows customers that when your family’s cars are on one policy, it makes life easier, simpler and offers a saving too.
One of the main challenges to overcome was producing new TV creative in a very restrictive lockdown period during December and January. Filming live action was possible, but presented significant difficulties. Stop frame gave the agency the solution they needed to bring the idea to life, complement the LV= brand and work around any production limitations.
Designate used familiar, relatable and British pairings to illustrate this concept such as a biscuit dunked in tea or traditional fish and chips and brought this to life using stop frame animation. Becky Sherriff, Group Account Director at Designate, said: “LV= has never used this style of production before and stop frame animation creates a really charming and magical effect. It already feels like
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Sophie Baker, Advertising Manager from LV= said: “The Multi Car TV advert shows that when you bring two things together, they instantly become better, like putting your family’s cars on one Multi Car policy, which could offer a
saving and also means you’ve got one policy and just one renewal date. “The advert sits perfectly in the LV= brand world with its charm and warmth as well as the green heart branding and the ‘Have Love Will Travel’ music track, which has become synonymous with the company. It’s the first time we have used stop frame animation and it created a magical effect, while also rising to the challenge of lockdown restrictions.” The advert launched during Saturday Night Takeaway and will be accompanied by further supporting campaign activity. This latest work builds further on Designate’s long-standing relationship with LV=, having started working with the company in 2006. For more information please visit www.designate.com
