Spring Beauty Boost
Facials and Hydrafacials
Chemical Peels
Microneedling
Laser Resurfacing
Filler and Tox IV
Hydration
Laser Hair Removal
Hormones and Weight Loss
Emsculpt Body Sculpting
Rooted In Growth: Investing In Gallatin’s Future
Investment isn’t just about finances—it’s about where we place our time, energy and resources to build something meaningful. In this issue, we’re exploring the many ways to invest—in our community, in the businesses around us and in the things we cherish most.
Gallatin thrives because of those who choose to invest in it. Supporting local businesses, attending events and volunteering all contribute to building a vibrant, lasting community. Every small action contributes to a stronger, more connected town—one where people feel valued and businesses flourish.
Beyond financial investments, we’re also talking about taking care of what we already have—our homes, heirlooms and treasured belongings. Whether it’s maintaining a classic piece of furniture, restoring a family treasure or making smart choices to extend the life of what we love, caring for our investments ensures their value for years to come.
Let’s not forget the power of new beginnings, either. Every business that opens represents someone’s dream taking flight—an investment in both vision and hard work. By supporting entrepreneurs and fresh ideas, we all contribute to Gallatin’s continued success.
Gallatin is a city worth investing in, and we’re honored to tell the stories of those doing just that. As we step into spring, let’s consider where we invest our time, resources and support. Every choice we make impacts the future—let’s ensure we’re building something truly lasting.
NICOLE BELL, PUBLISHER
April 2025
PUBLISHER
Nicole Bell | nicole.bell@citylifestyle.com
EDITOR
Scott Bell | scott.bell@citylifestyle.com
PUBLICATION DIRECTOR
Renee Donnell | renee.donnell@citylifestyle.com
PHOTO EDITOR
Stacey Norman | stacey@plumpoppyphotography.com
SOCIAL MEDIA COORDINATOR
Estee McIllwain
CONTRIBUTING WRITERS
Nicole Bell, Bart Browder, Renee Donnell, Elizabeth Hobdy Jones
CONTRIBUTING PHOTOGRAPHERS
Nicole Bell, Ben Brettingen, Executive Brand Growth, Honey & Bee Photography, Samantha Kelly, John Mediana
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
CTO Ajay Krishnan
VP OF OPERATIONS Janeane Thompson
VP OF SALES Andrew Leaders
AD DESIGNER Jenna Crawford
LAYOUT DESIGNER Kelsey Ragain
QUALITY CONTROL SPECIALIST Megan Cagle
Herniated
Sciatic
Back
Pinched
Knee
city scene
WHERE NEIGHBORS CAN SEE AND BE SEEN
1: Carla, owner of Waxing the City, wins Studio and International Franchisee of the Year award 2: You Can Fly Travels’ crew exploring all the fun at Disney’s California Adventure 3: Sarah Grace Slusher and Jack Brosche celebrate a top-five finish at the Tennessee DECA competition 4: Galentine’s Buti & Bubbly night at Dive Barre & Pilates 5: Dressed to impress and celebrating at the Gallatin Shalom Zone Sneaker Ball 6: GHS Wavettes travel in luxury with All Access Coach Leasing on their way to Nationals 7: Dancing for a cause at the Gallatin Shalom Zone Sneaker Ball—style, fun and community impact
Want to be seen in the magazine?
BETHANY SULLIVAN
WAXING THE CITY
DIVE BARRE & PILATES STUDIO
KIM WEBBER THOMPSON
SHELBY LUNA KATHRYN WISE GOOD
business monthly
NEW GL PARTNER: Botero Carts Gallatin, Where Style Meets Performance
Gallatin Lifestyle is thrilled to welcome Botero Carts as a new partner! Offering a diverse selection of golf carts designed for every lifestyle, Botero Carts features electric, gas-powered and stylish street-legal models—perfect for golfers, adventurers and everyday transportation. Focused on quality and performance, each cart undergoes rigorous inspection, ensuring safe and reliable rides for all your Tennessee journeys. We’re excited to spotlight this trusted local business bringing exceptional service and top-notch carts to Gallatin!
OPENING SOON: Connected Kids Chiropractic Joins the Gallatin Lifestyle Family
We proudly welcome Connected Kids Chiropractic as a new Gallatin Lifestyle partner! Dedicated to supporting moms and children, Dr. Paulson focuses on promoting healthy pregnancies, smoother births and optimal early childhood development. Through specialized chiropractic care that supports the nervous system, Connected Kids Chiropractic helps reduce stress and improve body function, making pregnancy and early development easier for both mom and child. Opening soon right here in Gallatin— get ready for a new resource focused on family wellness!
Dr. Mike Appointed To Tennessee Association of Orthodontists Board
Dr. Mike Seelig, Orthodontist at Shine Pediatric Dentistry and Orthodontics in Gallatin, has been named to the Tennessee Association of Orthodontists Board of Directors! This prestigious appointment recognizes Dr. Mike’s dedication to excellence in orthodontic care and his commitment to advancing the profession across Tennessee. His leadership and expertise will contribute significantly to shaping the future of orthodontics in our state. We are proud to celebrate this well-deserved achievement with Dr. Mike!
Sumner County Museum Celebrates 50 Years
The Sumner County Museum in Gallatin proudly marks 50 years of preserving and sharing our community’s rich history. Since its founding, the museum has been dedicated to showcasing Sumner County’s heritage through exhibits, events and educational programs. Join the celebration and explore decades of local history that continue to inspire and connect generations. Here’s to 50 years of storytelling!
Scan to read more
Dive Barre & Pilates Welcomes New Instructor, Sunshine
Dive Barre & Pilates is excited to welcome Sunshine, a passionate instructor who is bringing her love for mindful movement to Gallatin! Originally from Texas, she discovered yoga in
Bali in 2018 and has since earned certifications in 200RYT, Hot Yoga, Buti Yoga, Deep by Buti and Level 1 Reiki. Sunshine believes movement is medicine and creates an inspiring, supportive space for every student.
Highpoint Health –Sumner Expands Neonatal Intensive Care Unit
Highpoint Health – Sumner with Ascension Saint Thomas has upgraded its NICU to a Level II facility, providing advanced neonatal care close to home. Now equipped to care for premature infants as early as 32 weeks, the 4-bed NICU offers specialized monitoring, respiratory support, intravenous nutrition and access to human donor milk—keeping families together and reducing the need for transport to Nashville hospitals.
Invested In Gallatin: Bringing Up New Businesses
LOCAL ENTREPRENEURS REFLECT ON WHAT IT MEANS TO OPEN AND OPERATE THRIVING LOCAL BUSINESSES
ARTICLE BY RENEE DONNELL | PHOTOGRAPHY PROVIDED
Connected Kids Chiropractic Shine Pediatric Dentistry and Orthodontics
Dr. Michael Seelig and Dr. Lauren Carlson, Owners
We wanted to find a community where we could raise our children. Gallatin is such an amazing community that makes everyone feel welcomed, and we knew during our first visit it was where we wanted to settle our family. Shine PDO has been very active in becoming a part of the Gallatin community. We have sponsored the Liberty Creek Middle School PTO, are very active members of the Gallatin Chamber and work to educate children and their families on proper oral healthcare and the importance of establishing a dental home as a child.
Dr. Garrett Paulson, DC
Opening a business in Gallatin was an easy decision because it immediately felt like this was where we were meant to be. My wife and I have been here for four months, and we already feel so welcomed by everyone. Gallatin supports new businesses and helps the community grow together. Through chiropractic care, we will be helping kids in the community be the healthiest versions of themselves. We would love to make a positive impact on the lives of the children of Gallatin.
Soulshine Pizza
Jesse Ross,
General Manager
Gallatin is a growing and thriving community with a reputation for enjoying high-quality food! The opportunity to bring Soulshine Pizza to the area was one we couldn’t pass up, and we are excited to be a part of the next steps for the community. We proudly support our community by partnering with local schools and churches to raise funds and provide meals for volunteers at events. Additionally, we honor our dedicated emergency services personnel with special discounts as a token of appreciation for their service.
Rock’n Dough
Morgan Butler, General Manager
When we heard of the opportunity to open in Gallatin, it was an easy decision. It only took a couple of visits to see what a great place it is. With the location being so close to Hendersonville, we hope to be able to serve and be a part of both communities. We always open a new location with what we call "Charity Night," where we choose a local nonprofit to donate our sales for that day. We chose Grace Place Ministry and had a big turnout to kick things off.
Iron Tribe Fitness
Joshua Works, Manager
As a company, we have four gyms in the greater Nashville area and looked to expand into a thriving community with growth potential like Gallatin. My wife, kids and I also live here. By helping our clients and members in Gallatin here at Iron Tribe with fitness, nutritional guidance and coaching accountability, we truly believe we can help make them the best they can be. Overall, we want to help them be healthier, stronger and have more energy for their daily life, as well as provide a place for people to feel like they belong.
Gallatin stands out as a city with deep roots and a forward-thinking vision, making it an ideal place for businesses to invest and grow. Our strong sense of community, thriving local economy and commitment to preserving our historic charm create a welcoming environment for entrepreneurs and established businesses alike. Gallatin offers a tight-knit, supportive atmosphere where businesses–both small and large–are truly embraced. With a walkable historic downtown, a vibrant arts and culture scene and engaged local leadership, Gallatin fosters both economic success and an outstanding quality of place. The Gallatin Area Chamber
Gallatin Chamber of Commerce
Kim Baker, President & CEO
and our new spot in Downtown Gallatin, The Station , further enhance this environment by providing businesses with the tools, resources and connections they need to experience success.
The Gallatin Area Chamber of Commerce supports, educates, and engages local businesses through marketing, networking, advocacy and professional development. From ribbon cuttings and leadership programs to workforce initiatives and community events, the Chamber connects businesses with resources to help them grow.
A key asset is The Station, a 10,000-squarefoot business hub that has welcomed over 10,000 visitors in its first six months. It serves as a meeting and collaborative space, networking hub and resource center, strengthening business connections and bringing the community closer together. With The Station, the Gallatin Area Chamber is equipped, more than ever, to drive business success and make Gallatin a premier place to work and invest.
SPRING INTO SECURITY WITH FARMERS INSURANCE!
March is the time for renewal – and not just for the season! It’s a great time to refresh your coverage and make sure you’re protected from the unexpected. Whether it’s home, auto, or life, we’ve got you covered every step of the way!
Why choose Elizabeth Jones Agency?
-Policy producers that create policies tailored to your needs -Personalized customer service that cares -Quick claims process when you need it most
Spring Forward with Confidence — Call or visit us today to get your free quote!
AGENTS.FARMERS.COM/TN/GALLATIN/ELIZABETH-HOBDY-JONES (615) 452-7037 | V @ELIZABETHHOBDYJONESAGENCY
Photo by: Julie Hall Photography
WHAT'S IN A BRAND: CRAFTING A LEGACY
Marketing is the heartbeat of any successful business. In today’s competitive landscape, it’s no longer enough to simply offer a great product or service—business owners must invest in strategies that amplify their brand, foster community connections and create lasting customer loyalty. But here’s the good news: effective marketing doesn’t have to be overwhelming or out of reach. With a thoughtful, strategic approach, marketing becomes one of the most powerful investments a business can make.
As we focus on investments this April, it’s the perfect time to shift the conversation from marketing as a cost to marketing as an opportunity—a smart investment with tangible rewards. The best part? You don’t need a massive budget to make a big impact. From leveraging local partnerships to refining your brand’s storytelling, small yet strategic steps can lead to significant outcomes. Marketing done right means positioning your business where it matters most: in front of the right audience, at the right time, with the right message.
We know the importance of empowering business owners with actionable insights that not only capture attention but also drive meaningful growth. Whether you’re a seasoned entrepreneur or just starting out, these proven marketing strategies will help your business stand out, build trust and become top-of-mind in your community. In a community-driven place like Gallatin, investing in marketing means investing in relationships—and that’s the kind of growth that truly lasts.
After spending the last 17+ years in the Marketing, Advertising and Publishing world—and dedicating my entire educational and professional pursuits to being effective and innovative in these fields—here are my Top 6 Tips for businesses, both new and established, that want to stand out and be seen in today’s marketplace:
1. INVEST IN STORYTELLING, NOT JUST SELLING
People buy from brands they trust, and trust is built through connection. Share your business’s journey, your "why," and the passion behind what you do. Don’t just highlight products or services—tell the stories that resonate with your audience. Use client success stories, behind-the-scenes peeks and team spotlights to humanize your brand. In a community-driven market like Gallatin, people support people they know and stories that resonate.
2. DIVERSIFY YOUR MARKETING CHANNELS
Relying solely on one platform—be it social media, print ads or word-of-mouth—is risky. An effective marketing strategy is multi-channel. Use social media for engagement, email newsletters for consistent communication, local publications for community trust and a well-optimized website for conversions. Consistency across these platforms builds top-of-mind awareness and trust.
Nicole Bell
How
Investing
In
Strategic Branding
And Community Connections Fuel Growth And Lasting Customer Loyalty
ARTICLE BY NICOLE BELL PHOTOGRAPHY BY EXECUTIVE BRAND GROWTH
3. LEVERAGE LOCAL PARTNERSHIPS
Community partnerships are a powerful investment. Collaborate with complementary businesses for cross-promotions, co-host events or sponsor local initiatives. These partnerships strengthen your local presence, introduce you to new audiences and position your business as invested in the community’s growth.
4. FOCUS ON LONG-TERM BRAND POSITIONING
Short-term tactics might yield quick wins, but longterm strategic positioning is where the true ROI lies. Define your brand’s voice, values and visual identity— and ensure consistency across all platforms. How do you want your business to be perceived a year from now? Invest in a marketing approach that reflects that vision.
5. POST CONSISTENTLY ON SOCIAL MEDIA
Regular posting keeps your business top-of-mind. Plan a content calendar and stick to it, sharing updates, stories and relevant content that connects with your audience.
6. FOCUS ON BUILDING GENUINE RELATIONSHIPS
Effective marketing is rooted in trust and connection. Prioritize authentic interactions with your audience without immediately steering the conversation toward sales. Attend community events, share stories that resonate and engage in meaningful conversations online. When customers feel genuinely valued and understood, they naturally become loyal supporters of your business.
For more marketing tips, visit: BellAndCoCreative.com
Diversifying your marketing is essential for long-term success. Relying on just one platform—social media, print ads or word-of-mouth—limits your reach and growth. A strong strategy integrates multiple channels, ensuring your brand stays visible, adaptable and connected to your audience. The right mix amplifies impact and drives lasting business success.
Giving Back
ARTICLE BY RENEE DONNELL | PHOTOGRAPHY PROVIDED
Investing in your community through service is one of the most meaningful ways to create positive change. By donating your time or resources, you can help build a stronger, more connected community.
Local Volunteer and Giving Opportunities
Gallatin Shalom Zone | Volunteer opportunities for all to help with Street Feed, Afterschool Enrichment Programs, etc. 600 Small Street, Gallatin | gallatinshalomzone.org
Gallatin CARES | Donate to/volunteer at the thrift store or lend a hand at the food pantry. 330 Durham Ave N, Gallatin | gallatincares.org
Children Are People | Donate or volunteer to assist in the development of educational foundation and character for our youth. 805 Teal Drive, Gallatin | childrenarepeopletn.org
Feed Sumner | Aide in serving the community by offering food assistance and spiritual support. 1121 Gregory Drive, Gallatin | feedsumner.org
Habitat for Humanity of Sumner County | Donate building products, participate in build clubs, volunteer with food distribution. | 327 Sumner Hall Drive | habitatsumnercounty.org
Unlimited Potential | Assist in youth sports leagues, prepare and deliver meals, volunteer at the hygiene pantry and more. 260 E Winchester Street, Gallatin | unlimitedpotentialcdc.org
Renee is the Publication Director for Gallatin Lifestyle. She is a writer who graduated with a Bachelor’s degree in Creative Writing and English. Renee is passionate about her faith, her family and all things creative. She is thrilled to be a part of Gallatin Lifestyle and the wonderful community that we call home.
W HAT MA
When it comes to preserving your most valuable possessions, whether it’s a family heirloom, a prized collection or an investment piece, proper care and protection are crucial. Local insurance experts know firsthand the risks involved in owning high-value items and can offer invaluable advice on how to protect them from damage, loss or theft.
We have gathered essential tips from professionals in our community to help you ensure your precious belongings are well-maintained and adequately covered, giving you peace of mind knowing your investments are secure.
ARTICLE BY RENEE DONNELL PHOTOGRAPHY PROVIDED
ELIZABETH HOBDY JONES BART BROWDER
Farmers Insurance Agency Owner
GL: MANY PEOPLE DON’T REALIZE THAT VALUABLE ITEMS, LIKE JEWELRY AND ART, NEED TO BE APPRAISED REGULARLY TO MAINTAIN ACCURATE COVERAGE. HOW OFTEN SHOULD HOMEOWNERS UPDATE THEIR APPRAISALS? WHAT TYPE OF INSURANCE POLICIES BEST PROTECT ASSETS?
EHJ: We always recommend people reach out to us any time there is a new purchase or life event. Many people think jewelry and firearms are automatically covered, but that is not the case. As far as jewelry, as long as the appraisal has been updated in the past three years, we can use that as the value to insure. I encourage everyone to have all valuable items reappraised every three years. Many people inherit sentimental pieces, and all of this can be added to your home policy.
My Team Insurance Services Licensed Insurance Professional
GL: WHAT ARE THE MOST COMMON MISTAKES HOMEOWNERS MAKE WHEN INSURING HIGH-VALUE POSSESSIONS? WHAT SECURITY MEASURES DO INSURERS RECOMMEND FOR STORING HIGH-VALUE ITEMS IN A SAFE?
BB: Homeowners often don’t understand the limitations of the standard homeowner’s policy; these policies have very small limits on payouts for valuables like jewelry, furs and firearms. My advice is to take inventory of your possessions and review it with your insurance agent. They can identify coverage gaps and help you find the right solution. Proactive communication with your agent is key. Using a certified fire-resistant safe is an effective way to safeguard smaller, high-value items while typically providing a discount on your insurance premiums. Professionally monitored home security systems can help you save on insuring your high-value items as well.
“David
APRIL 5TH
CASA Easter
Bunny Breakfast
The Gathering Place, W. Main Street, Suite B1, Gallatin | 10:00 AM
Hop into spring with a magical morning at the Easter Bunny Breakfast! Enjoy a buffet-style breakfast, springtime cheer and fun for the whole family. Capture memories with professional photos by Schenk Photography, create keepsakes at craft stations and delight in dazzling balloon art. This is a perfect event for laughter, creativity and Easter fun!
APRIL 11TH & 12TH
Market In The Park
Triple Creek Park, Gallatin | 4:00 PM
Enjoy a fun-filled day at Triple Creek Park with over 80 vendors offering unique finds, live music to keep you tapping your toes and delicious meals from popular food trucks—all under beautiful spring skies. Perfect for family outings, this lively event offers something for everyone. Don’t miss this perfect blend of shopping, dining and entertainment!
APRIL 12TH
Barn Dance Celebration: 50th Anniversary of the Sumner County Museum
Cragfont Historic Site, 210 Old Highway 25, Castalian Springs | 5:00 PM
Join us April 12 from 5:00 P.M. to 9:00 P.M. at Cragfont Historic Site for a barn dance celebrating the Museum’s 50th Anniversary! Enjoy live music, dancing and a BBQ dinner with dessert. Don’t miss this unforgettable evening of fun and celebration. Tickets required! Proceeds benefit the museum.
A SELECTION OF UPCOMING LOCAL EVENTS CONTINUED >
events
CONTINUED
APRIL 12TH
Sumner County Master Gardeners Annual Plant
Sale and Spring Festival
Memorial Park, 151 E. Main Street, Hendersonville | 9:00 AM
Shop locally grown vegetable, herb and flower plants while supporting Sumner County Master Gardeners’ volunteer projects and Vol State scholarships. This annual fundraiser also features crafts and educational talks. Proceeds benefit community gardens, Monarch butterfly waystations and environmental programs. Grow your garden while giving back— don’t miss this spring event!
APRIL 26TH
Square Fest
Downtown Gallatin | 10:00 AM
Join us for Gallatin’s beloved annual spring festival in Historic Downtown! Featuring over 230 vendors, delicious food trucks and family-friendly fun, this event draws nearly 30,000 visitors each year. Enjoy shopping, tasty treats and community spirit in a vibrant downtown setting. Don’t miss this exciting spring tradition, perfect for all ages!
APRIL 26TH
Earth Day 5K
Gallatin Civic Center, 210 Albert Gallatin Ave, Gallatin | 8:00 AM
Join the annual Earth Day 5K to support The ARM Foundation, a 501(c) (3) nonprofit that provides healing through art, rest and movement. The route starts and ends at the Gallatin Civic Center, looping through Triple Creek Park. All levels are welcome. Enjoy food trucks, music and plenty of fun for a great cause!
Some babies need a little extra care. Our Level II Neonatal Intensive Care Unit (NICU) provides specialized support for premature or ailing newborns, so that your family can stay close to home during this crucial time. With our skilled team and advanced services, you can feel confident that your baby is in capable hands.
Our Special Care Nursery offers:
• Specialized care for babies born at 32 weeks or later or with moderate health challenges
• Advanced monitoring and treatment by experienced neonatal providers and nurses
• Supportive services, such as the use of nutrient-rich human donor milk, to help families navigate their baby’s journey
Learn more about our specialized mom and baby services at HighpointHealthSystem.com/NICU