THE INVESTMENT ISSUE
FINANCE + LEGAL SERVICES
HOW INVESTING IN COMMUNITY, HOME AND HEALTH PAYS OFF.
Hello, Rogers! Investing in Our Future
Investment by definition is the act of devoting time, effort, energy or finances to a particular undertaking with the expectation of a worthwhile result. We can invest in a lot of things such as our community, our relationships, our families, our finances and our health with the hope that the effort will have a positive impact on ourselves and those around us.
Investing in our finances helps create wealth, meets longterm financial goals and secures our future. On a personal level, we can invest in our families and enrich relationships by giving time and effort to the people in our lives that mean the most to us. This type of investment has the most meaningful impact to not only ourselves but to the people closest to us. As the new owner of Rogers City Lifestyle, I’m excited to invest in this incredible community and connect with you—our readers. In taking on this role, I feel like I’m not only supporting local businesses and stories but also becoming a deeper part of the vibrant Rogers experience.
I remember years ago, sitting down with my then young children, and talking to them about the power of saving and investing. I did 10+ year spreadsheets showing the compounded interest and growth of putting the same amount of money in every month and never missing. I also picked four main stocks to invest in: Walmart, Apple, Amazon and Microsoft. Yes I got very lucky, and so did they!
While investing in ourselves, relationships, community and finances can look very different from person to person, the effort we put into these areas of our lives are done with the common goal of having a positive impact that yields results on ourselves, and those around us..
In this issue, we want to share about some of the ways that we can invest in the Rogers community, as well as our health, our homes, our finances and with those that we love.
We hope you find inspiration in these pages to take meaningful steps toward a brighter, healthier and more connected life here in Northwest Arkansas.
Cheers!
April 2025
PUBLISHER
Andy Ponte | andy.ponte@citylifestyle.com
PUBLICATION DIRECTOR
Julie Craig | julie.craig@citylifestyle.com
STAFF WRITER
Sydney Johnson | sydney.johnson@citylifestyle.com
CONTRIBUTING WRITERS
Angela Brookerd, Amy Salvagno
CONTRIBUTING PHOTOGRAPHERS
AB Lewis Creative, Isabella Aldrete, Janie Jones
Corporate Team
CEO Steven Schowengerdt
COO Matthew Perry
CRO Jamie Pentz
CTO Ajay Krishnan
VP OF OPERATIONS Janeane Thompson
VP OF SALES Andrew Leaders
AD DESIGNER Matthew Endersbe
LAYOUT DESIGNER Adam Finley
QUALITY CONTROL SPECIALIST Marina Campbell
ANDY PONTE, PUBLISHER @ROGERSCITYLIFESTYLE
@PRELUDEBREAKFAST
city scene
WHERE NEIGHBORS CAN SEE AND BE SEEN
@SIGNATUREBANK
@VESTAFOUNDATIONSOLUTIONS
@ARKANSAS_ARTS_ACADEMY/ROGERSLOWELLCHAMBER
@ROGERSLOWELLCHAMBER
@MACH1FINANCIALGROUP
@ARKATTORNEYS
1: Beneath a beautiful ceiling Prelude Breakfast Bar serves wholesome, minimally processed food with local support. 2: Annual company kickoff with Vesta Foundation Solutions. The company helps fix, protect foundations, sinking concrete. 3: The front desk team is always smiling at Mach 1 Financial Group. 4: A3 Love is in the Air exhibition. Art on the Bricks Art Walk: Love Language. 5: Iconic Downtown Rogers Signature Bank’s Banco Sí! Arkansas’ first dedicated bilingual banking experience. 6: 65 Prime+ by Mercy Primary Care, the trusted expertise of Mercy with care for 65+. 7: Iconic Downtown Rogers Building. Home of Miller, Butler, Schneider, Pawlik & Rozzell.
First Street Flats in Downtown Rogers
Specialized Real Estate Group opened First Street Flats, Downtown Rogers’ first large-scale multifamily development and one of Arkansas’ first net-zero-ready properties. Designed by Modus Studio, the 121-unit complex features solar panels, energy-efficient design, and an energy monitoring system. Amenities include a resident gathering space, plunge pool, and EV charging stations. Located at 401 N. First Street, it is now leasing. This milestone project promotes sustainability in urban living. Learn more at FirstStreetFlats.com .
Walker Brothers Opens New Location in Rogers
Here since 1903. Here for you now, Walker Brothers’ new location in Rogers is now open! Walker Brothers brings you the finest men’s clothing from around the world, carefully selected to last, fit right, and help you look your best—from game day essentials to distinguished luxury wear. Come look inside their beautiful new Rogers store located at 3503 S 55th Street. It’s not just about the clothing—it’s about how it makes you feel.
Fit Body Boot Camp Opens in Rogers (479-526-3332)
Committed to providing you with ‘The Best 30 Minutes of Your Day.’ You’ll benefit from friendly and supportive coaches who inspire and motivate, a positive and encouraging community that fosters camaraderie, and dynamic workouts that keep you engaged and excited. All of this takes place in a clean, modern facility maintained to the highest standards, creating a comfortable and inviting atmosphere for your fitness journey. 4301 South JB Hunt Drive, Suite 130. Next to Homegrown.
Photography by Downtown Rogers
Morgan MillworksBespoke Craftsmanship for Inspired Living
At Morgan Millworks, we craft custom cabinetry and architectural millwork that transforms spaces into inspired reflections of your vision. Blending artistry with precision, our tailored designs bring luxury, functionality, and enduring beauty into every home. From initial concept to final installation, we are your collaborative partner. Dedicated to quality, innovation, and timeless craftsmanship. Call us at 479-236-0879 and visit our showroom to discover how we bring inspired spaces to life.
Arkansas Apple Brandy
Macon & Carson Apple Brandy originated in NWA in 1893. At one time, the distillery was the largest distillery west of the Mississippi River. In 1914, they closed its doors when Prohibition came to Arkansas. In 2016, Arkansas Apple Brandy began their journey to resurrect a part of history in NWA. Using regionally sourced apples and distilling the spirit locally was at the core of their principles. Visit ArkansasAppleBrandy.com.
Welcome to Cohova Properties
Locally owned and located in Lowell, Cohova’s dedicated team and industry expertise are what sets them apart from other vacation rental management companies in Northwest Arkansas (with over 8,000 5-star reviews, white glove service, etc.). If you are interested in renting a home or learning about their property management services for your vacation home, they would love to speak with you. Email: stay@ cohova.com. Phone: 479-235-4562. Ask about special offers exclusively for City Lifestyle readers!
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Inspiration for your best local life.
Exclusive giveaways.
Hidden gem alert!
Good news happening right in your neighborhood.
Local content by local creators.
Inside scoops on local businesses & events.
Roge R s City Lifesty L e™
SCAN TO CONNECT
the CITY LIST
We have such amazing, innovative business leaders in our community who are proud to serve you, our residents, with class and quality. We’ve compiled some of our top company picks for the services that might be on your mind this month in an effort to make your lives a little easier.
Bank
Signature Bank (Rogers Pinnacle Hills) signature.bank/about-us/locations | 479.326.5800
Banco Sí! (Signature Banks Dedicated Bilingual Banking Experience in Downtown Rogers) signature.bank/about-us/locations | 479.202.5670
Sterling Bank (Rogers) sterbank.bank/about-us/locations | 479.326.6172
Arvest Bank (Rogers Pinnacle Point) locations.arvest.com/ll/US/AR/Rogers/4201-S-JB-Hunt-Dr | 479.986.3713
Arvest Bank (Rogers) locations.arvest.com/ll/US/AR/Rogers/1801-W-Walnut-St | 479.621.4838
Law Firm
Miller, Butler, Schneider, Pawlik & Rozzell, PLLC arkattorneys.com | 479.621.0006
Matthews, Campbell, Rhoads, McClure & Thompson, P.A. mcrmt.com | 479.636.7275
Wright Lindsey Jennings hwlj.com | 479.986.0888
Want to suggest a monthly pick?
Kutak Rock LLP kutakrock.com/offices/rogers | 479.250.9700
Mitchell | Williams Law Firm mitchellwilliamslaw.com/ | 479.464.5650
MISSION focused. PURPOSE driven.
In 2005, after a decade of service in the Air Force, David Lee made the life-changing decision to leave behind the cockpit and focus on what mattered most — his family. That same year, he founded Mach 1 Financial Group, driven by the discipline and relentless pursuit of goals that he honed as a U.S. fighter pilot. Fast forward to 2023, Mach 1 is firmly established in Rogers, just off I-49. This space is built for growth, providing the flexibility to adapt and flourish for years ahead.
Mach 1 is a fiduciary firm that treats clients like family. Unlike individual financial advisors, Mach 1 operates as a team of seven advisors with nearly 100 years of combined experience, offering diverse perspectives and seasoned portfolio management. The logo, featuring four planes, represents both David’s fighter pilot background and the company’s four-step financial planning process. This process includes defining the mission (goals like retirement or charitable giving), creating a tailored financial plan, reviewing and setting it in motion, and consistently communicating through regular check-ins.
CONTINUED >
Taking Flight to Financial Freedom with Mach 1 Financial Group
ARTICLE BY SYDNEY JOHNSON | PHOTOGRAPHY BY ISABELLA ALDRETE, AB LEWIS CREATIVE
Through the commitment to being Mission Focused and Purpose Driven , Mach 1 strives for excellence in everything they do. Being Mission Focused means thinking with an abundance mentality, setting ambitious goals, and creating a plan to pursue them. As CEO Matt Walters CFP® puts it, “The hardest part of a financial plan isn’t building it, it’s getting the client to dream big enough for their life.” Being Purpose Driven is rooted in Christian values, creating meaningful goals that inspire action and lasting impact. One key goal that drives the firm is investing in the next generation. Through support of 5 next generation focused organizations, Mach 1 is empowering the children of today, who will become tomorrow’s investors.
At Mach 1, the person comes before their plan. This philosophy is reflected not just in how they manage portfolios, but in the way they listen. In one memorable instance, a client came in for a financial plan, but the meeting turned into something more. For most of the session, finances weren’t even on the table. David simply listened, prayed, and offered words of encouragement. Being there to hear someone’s needs and guide them through life’s challenges is what drives their team. On top of that, Mach 1 offers an authentic and insightful perspective on market news, investment strategies, and other timely financial topics through their weekly podcast, The Market Moment. Every Tuesday, listeners get to hear directly from their advisors, allowing clients to connect with the voices behind the advice, while giving prospects a chance to familiarize themselves with the team.
At the heart of everything, Mach 1 is deeply committed to helping the people of Northwest Arkansas live the life they want, using money as a tool. Whether it’s pursuing passions, reaching financial goals, or achieving financial independence, they are there every step of the way, working to make their clients’ dreams a reality.
April 28
8:00 a.m
Shadow Valley Country Club
Benefitting Loving Choices Pregnancy Centers, The Children and Family Advocacy Center, Northwest Arkansas Children’s Shelter, The CALL in NWA, Fellowship of Christian Athletes
BUILDING a foundation
Investing in Your Home with Vesta Foundation Solutions
ARTICLE BY SYDNEY JOHNSON
Homeownership brings a sense of pride and freedom, but with it comes the responsibility of maintaining all the little details. From foundation settlement issues to cracked concrete or basement flooding, it’s more than just an inconvenience—it can affect your home’s value, safety and overall comfort. Enter Vesta Foundation Solutions, the go-to experts in everything from foundation inspections and structural repairs to basement waterproofing and crawl space encapsulations. With a mission to redefine the contractor experience across Northwest Arkansas and beyond, Vesta’s work is driven by a dedication to integrity, intention and constant improvement.
In an industry traditionally dominated by men, they are breaking barriers as a female-owned powerhouse. Vesta is led by Sydney Moore Blake, a woman who grew up surrounded by the hum of construction. Sydney’s parents, who ran their own business, taught her the importance of hard work and integrity from a young age. Now, her company embodies a commitment to excellence that is evident at every stage of a project. Vesta’s success reflects Sydney’s unwavering belief that dedication and a customer-first approach are the cornerstones upon which the company is built. Effective leadership is about more than just running a company—it’s about placing the customer at the core of everything and fostering a team-oriented culture. The team at Vesta thrives on mutual support, genuinely enjoying one another’s company while celebrating successes together and working toward the shared, larger goal of helping others.
For many, a home isn’t just a massive investment—it’s the most meaningful one. The environment we live in has a profound effect on our mindset and mood, and when something feels off in your space, the stress can quickly add up. That’s why Vesta Foundation
Solutions encourages homeowners to invest in their property for two key reasons: to create a comfortable, lasting forever home or to protect its value, ensuring you can sell it for top dollar when the time comes. With every project, the Vesta team is laser-focused on the details, taking every step to the next level. From the moment of the inspection, a Vesta expert dives deep, providing precise measurements, a full breakdown of the issue, and a clear plan for fixing it. They walk you through the entire process, explaining the problem, its severity, and why it’s happening to ensure you’re informed and confident every step of the way.
Vesta’s commitment to improving homes extends beyond individual projects. During the devastating 2024 tornado, Rogers was in desperate need, and Vesta was there to make homes livable again, providing a lifeline to those affected. In another case, a woman who had built a kennel to house rescue dogs with a mix of state funding and her own capital faced drainage issues and settling concrete within the first year. Vesta stepped in, conducting a thorough inspection and remedying the problem. The tears of joy she shed upon seeing the results were a testament to the profound impact Vesta has on those they serve.
Whether fixing foundation issues, waterproofing basements, or helping homes recover from disasters, Vesta’s impact goes beyond construction. The work they do is about transforming spaces and lives, one home at a time.
CLIENT TESTIMONIAL
“Working with Vesta Foundation Solutions has been a fantastic experience. The employees consistently go above and beyond to dedicate ample time to assist with the work at my house. He addressed each one of my questions and concerns, and his help, knowledge and professionalism were truly appreciated.”
Photo Credit: Isabella Aldrete
FAMILY TIME is the Best Investment
These simple, yet intentional ideas can make the best memories.
EAT DINNER TOGETHER AS A FAMILY.
This meaningful time around the table is where connections happen. Let everyone share good moments from the day or something they struggled with. Create a jar of conversation starters, exchange giggles and cook up something delicious.
CREATE SURPRISES
Everyone likes to feel special – and surprised. The littlest things make the biggest impact: A backyard picnic; a sleepover in an indoor fort; an afterschool ice cream treat; a bathroom spa day.
CREATE FAMILY TRADITIONS
Build weekly or monthly traditions – movie nights with popcorn, board game marathons, a gratitude jar, evening bike rides, living room
dance parties, even a family book club to discover old favorites and new reads.
EXPRESS LOVE AND GRATITUDE
In busy seasons, it’s easy to forget to let a loved one feel appreciated and thought of. Tuck a hand-written note in a lunch box or give an unexpected hug; spend time sharing what you’re thankful for about them.
KEEP GENERATIONS LINKED
Consider Sunday meals with grandparents or weekly phone calls if distance separates. Invite them to share their childhood stories and treasured memories. Start a yearly family scrapbook filled with favorite photographs and vacation souvenirs.
Fit BodyBoot Camp
ARTICLE BY SYDNEY JOHNSON
PHOTOGRAPHY BY ISABELLA ALDRETE
For Bryon and Andreea Bruce, fitness is more than exercise—it’s a tool for transformation. Andreea, originally from Bucharest, Romania, worked with the U.S. Embassy, while Bryon served as a leader with the DEA across Europe and Africa. They met in 2010, married in 2011, and Andreea relocated to the U.S. United by a shared mission, they strive to make a meaningful impact on others’ lives. They aim to help people discover the strength of community, show them that they can achieve their most ambitious goals, and empower them to view themselves with the same kindness and support they would offer a close friend. Both men and women seek a space to grow, and through Fit Body Boot Camp in Rogers, they aim to provide just that.
INVESTING IN YOUR HEALTH
“INVESTING IN YOUR HEALTH IS THE VERY FOUNDATION OF YOUR LIFE.”
— BRYON BRUCE
WHAT DOES “INVESTING IN YOUR HEALTH” MEAN TO YOU?
“Investing in your health is everything,” says Andreea. The dynamic duo believes that prioritizing your well-being is essential not just for yourself, but for your relationships with others, too. “Focusing on health builds confidence and self-belief. It isn’t about attaining a specific shape, but about strength and balance in the body,” she says.
WHY ARE YOU KNOWN AS AMERICA’S FAVORITE 30-MINUTE FAT LOSS FITNESS BOOT CAMP?
This 30-minute weight loss boot camp pushes your body and delivers real results in a motivating environment. Combining HIIT and Resistance Training, you’ll spend 30 minutes on yourself, surrounded by an encouraging community. The workout is both efficient and effective. If you commit to showing up and putting in the effort, you’ll see the results.
WHAT INSPIRES YOU ABOUT FITNESS?
Behind every success story is a supportive community. Bryon says he is inspired by Andreea, who went from struggling with pull-ups to becoming a triathlon competitor, trainer, and now, a gym owner. Andreea’s passion is helping others realize their potential and achieve the impossible, knowing fitness is a catalyst for confidence. As a child with dyslexia, Bryon says athletics saved him. He’s coached everyone from youth wrestlers to MMA fighters to law enforcement, always aiming to share the connection and resilience gained through overcoming challenges.
WHERE IS THE GYM LOCATED AND WHEN WILL IT OPEN?
Located at 4301 South JB Hunt Drive, Suite 1300, next to Homegrown and across from Gearhead Outfitters, it plans to open between March and April and will offer early morning and afternoon classes with childcare available during select sessions.
INVEST IN YOUR GREENS
ARTICLE BY ANGELA BROOCKERD
PHOTOGRAPHY BY
JANIE JONES
Boost your health by adding a generous serving of fresh greens to your daily diet. While both cooked and raw vegetables offer health benefits, consuming them raw often provides the most nutrients. Raw greens are rich in fiber, antioxidants, and essential vitamins, helping to lower inflammation and reduce the risk of disease.
DANDELION GREENS:
Dandelion greens are a nutritious and easy addition to any meal, perfect for salads or cooked dishes. They are rich in vitamins A, C, K, chlorophyll, and fiber, making them a great choice for digestion and overall health. Their light flavor and texture enhance salads and sandwiches.
BROCCOLI:
Broccoli is often hailed as a nutritional powerhouse, packed with a variety of vitamins and minerals that support overall health. Known for being high in vitamins A, C, and K, it also contains important minerals like potassium, iron, and calcium. In addition, it’s a rich source of beta-carotene, flavonoids, and fiber. Whether raw or cooked, broccoli is an excellent choice for immune system support, making it one of the most nutrient-dense vegetables available.
BRUSSELS SPROUTS:
Brussels sprouts are a highly nutritious cruciferous vegetable, known for their vitamin C, K, and folate content, as well as carotenoids and fiber. These vegetables can be shaved, sliced, sautéed, boiled, or grilled, offering a range of flavors from mild to bitter, depending on preparation.
KALE:
Kale is loaded with essential nutrients such as vitamins C, B6, E, K, and manganese. It contains twice as much selenium as spinach and is an excellent source of calcium. Kale’s unique properties help bind to cholesterol and lower oxalate levels, which promotes calcium absorption and makes it suitable for those prone to kidney stones. Additionally, it provides eye health benefits, thanks to lutein, and its disease-fighting properties make it a great addition to salads, smoothies, and more.
ARTICHOKES:
Artichokes are not only delicious but also packed with fiber, which aids in digestion. They are a great source of plant protein, potassium, and antioxidants like polyphenols. Artichokes also provide essential nutrients, including vitamins C, K, folate, magnesium, and B vitamins.
ASPARAGUS:
Asparagus is versatile and can be enjoyed grilled, sautéed, baked, or even raw. Packed with vitamins C, E, B, K, folate, and copper, it’s a great source of fiber. It also helps lower cholesterol and provides a variety of antioxidants that aid in healing. Asparagus is a perfect side dish that complements both light and robustly flavored meals.
SPINACH:
Spinach is a popular green known for its mild flavor and impressive nutritional profile. Rich in vitamins A, C, K, as well as magnesium, potassium, and iron, spinach is great for overall health. It also provides antioxidants that support eye health and includes calcium for stronger bones. However, because spinach has a higher oxalate content, it should be consumed in moderation by those with a history of kidney stones.
APRIL 2025
A SELECTION OF UPCOMING LOCAL EVENTS
APRIL 4TH
NWA Home & Outdoor Living Expo 2025
Rogers Convention Center | 10:00 AM
April 4–6, 2025. Friday & Saturday 10 AM-7 PM. Sunday 11 AM-5 PM. An annual event featuring over 100 vendors showcasing the latest in home and outdoor living products and services.
APRIL 12TH
Mosaic Art Classes: Turkish Lamp Workshop
Loloft | 10:00 AM
April 12–13, 2025. A hands-on workshop where participants can create their own Turkish mosaic lamps, learning traditional techniques and designs.
APRIL 14TH
My Morning Jacket with Grace Cummings Concert
Walmart AMP | 7:00 PM
A live performance by the acclaimed rock band My Morning Jacket, featuring special guest Grace Cummings.
APRIL 19TH
Mixed Metal Hand-Cut
Earring Workshop with Squiggle Workshop
109 West Walnut Street | 1:30 PM
A jewelry-making class focused on crafting hand-cut mixed metal earrings, suitable for both beginners and experienced artisans.
events
CONTINUED
APRIL 24TH
Home Sweet Home Festival
Various homes throughout Northwest Arkansas | 5:00 PM
April 24–26, 2025. The 6th Annual Home Sweet Home Festival offers a unique experience, inviting attendees into homes across the region to enjoy local art, music and culinary delights.
APRIL 26TH
Touch-a-Truck Event
Rogers Convention Center | 9:00 AM
A family-friendly event where attendees can explore various vehicles, including construction equipment and safety vehicles. The event includes activities like face painting and building projects.
