Lifestyle Villas Magazine

>> BISBEE´S BLACK & BLUE FISHING TOURNAMENT IS JUST AROUND THE CORNER!

EVENTS CALENDAR - LOCAL HISTORY - INSTALLATION ART - FOOD & DRINK RECIPES - SHOPPING IN CABO - PRIVATE TRANSPORTAION - VILLA RENTAL SPECIALS - HOME OWNER INSURANCE - YACHTS FOR HIRE DISCOUNTED GOLFING RATES

LIFESTYLE Publications

the lifestyle magazine · September 2012

LIFESTYLE EDITORIAL

Welcome to

The LIFESTYLE Magazine Welcome to our SEPTEMBER/OCTOBER issue of The LIFESTYLE MAGAZINE. Here, you’ll find great tips for your Cabo vacation, as well as advice regarding villa rentals, activities and services you can’t miss while visiting our sunny shores.

We have been thrilled with the positive feedback our readers have given us, so we have decided to continue expanding our magazine and in this issue we have three new sections: local history, Culinary & Mixology and an Insurance section.

Yes Insurance, I know it might sound a bit boring, but boy is it necessary & we have advise from the experts, Arandi Torres from Cabo Insurance.

Your house doctors Dr. Andrade & Dr. Atilano talk about sun exposure, local artist Yandi Monardo speaks to us about Installation Art & Staci Snider writes about Fashion in Cabo.

You’ll also see a current calendar of events, Cabos hottest yachts for hire through LIFESTYLE, how to get discounts on green fees & lastly the most current offerings we have for villa rentals & private transportation We thank Diana Chong for assisting us with all our local history articles, as without her input these articles wouldn’t be possible.

We hope you enjoy our magazine and motivate you to come and visit our beautiful destination. We look forward to working with you & providing an unforgettable experience that leaves you longing for your return.

Sincerely Alejandro (Ali) Ordoñez & Sheri Ordoñez Managing Partners LIFESTYLE I Los Cabos

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the lifestyle magazine · September 2012

What is

LIFESTYLE EDITORIAL

?

LIFESTYLE is Los Cabo’s premiere turn key Concierge, Hospitality, Lifestyle, Property & Destination Management Company. Created to offer one of a kind personalized luxury experiences, LIFESTYLE ensures that you live the lifestyle you deserve while in Los Cabos. The first destination club management company in the area & possibly in the industry, today LIFESTYLE has redefined the concept of turnkey services. Our in-house work force has over a decade of experience in the hospitality & management industry, offering our clients something more than just attention to detail and highly personalized service; they ensure peace of mind while in Los Cabos.

LIFESTYLE Villas a division of LIFESTYLE, is a carefully handpicked selection of stunning beachfront, ocean & golf view villas and condominiums in Los Cabos’ most prestigious developments. Where LIFESTYLE Villas differs from many other villa rental companies is that each LIFESTYLE Villas is managed by LIFESTYLE and have been standardized. We have high thread count linens, bathrobes, hair dryers, L’Occitane toiletries, safes, VOIP, wireless internet, fully stocked kitchens, ready for you or your chef to prepare any meal. Another differentiating factor is that we include many services when renting directly with us. We want to pamper you and provide a turn key experience. You can expect the following services: Pre-arrival destination planning One arrival airport to villa private transportation in luxury late model SUV (6 pax max) Arrival welcome cocktails & light snack (Margaritas or lemonade, salsa, chips & guacamole.)

Meet & greet by your Lifestyle concierge who is on call 24/7 Daily housekeeping (Except Sundays & Holidays-Available at extra cost) L’Occitane toiletries Hand daily delivery of NY Times fax Rental car preferred rates & complimentary delivery Discounted green fees @ Questro & Palmilla Golf courses Pre-arrival & Ongoing shopping available at $35 USD per trip (does not include grocery items). *Services may vary with different promotions. Please refer to our Current Specials section on our website.

Lifestyle Villas @LifestyleVillas LifestyleVillas 3

the lifestyle magazine · September 2012

LIFESTYLE EDITORIAL

Welcome to Baja California Sur. The Ministry of Tourism in Baja California Sur is pleased to extend to you, the readers of this excellent magazine a cordial and warm welcome to our State. I am certain that ‘’The Lifestyle Magazine’’ will be a wonderful guide in the adventure of knowing the greatness of Baja California Sur. I hope you enjoy reading this publication as much as visiting our State.

It is a true honor being a resident of this noble land and a pleasure to be your host in this Destination which is undoubtedly one of the richest places in México as to the diversity tourist attractions it has to offer. Here you will find an infinite number of activities, from rest and recreation to business and events.

Baja California Sur has many places of interest to visit and enjoy: warm beaches, magic towns, oasis, historical monuments and archeological remnants, in addition to high quality tourist and service infrastructure, all of this supplemented by its wonderful wildlife and vegetation of exuberant beauty that blends in beautiful landscapes and sunsets.

The people of Baja California Sur have a natural gift for tourism; we receive our visitors with the hospitality that we are known for in the entire world. It is our sincere wish that you, your family and friends have a lovely and unforgettable experience in Baja California Sur and that you visit us time and again.

Welcome to Baja California Sur, make yourself at home, and enjoy your visit.

Cordialy

Lic. Rubén Reachi Lugo Minister of Tourism Baja California Sur 4

the lifestyle magazine 路 September 2012

CONTENt LIFESTYLE CALENDAR

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LIFESTYLE ARTS & CULTURE

8

LIFESTYLE Fashion

10

LIFESTYLE health

16

LIfESTYLE INSURANCE

20

LIFESTYLE LOcal News

24

LIFESTYLE Local history

26

LIFESTYLE Local information

30

LIFESTYLE Private transportation 36 LIFESTYLE outdoor adventures

38

LIFESTYLE services

50

LIFESTYLE culinary

52

LIFESTYLE mixology

53

LIFESTYLE fishing

54

LIFESTYLE yatching

58

LIFESTYLE tips

61

LIFESTYLE transportation

62

LIFESTYLE realestate

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LIFESTYLE villas

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LIFESTYLE GOLF

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Events Calendar September Festivities Foundation of Santa Rosalia / sep 4 You may say that in Mexico all about Homecoming Festival here and there, well I’m sorry but this is true, then take advantage of this and enjoy the celebrations in this lovely town north of La Paz.

Loreto Car Race Short Route / sep 8-9 5th. Delivery annual Black Marlin Fishing Tournament / sep 13-16

http://lapazgoldcup.com/es/index.html

Mexico Independence Day / sep 15-16

Mexico celebrates its National Independence in September, the country considered as the month of the country, being the most important dates of 15 and 16 September as it marks the so-called “Grito de Dolores”, a speech by Miguel Hidalgo y Costilla in the town of Dolores in Guanajuato that started the movement that would lead to the independence of Mexico and several Central American countries.

SANTA ROSALIA’S FESTVIAL CELEBRATE THE FOUDING OF THIS QUAINT TOWN NORTH OF LA PAZ. THE EPITOME OF A HOME COMING FESTIVALo / sep 8 In the month of September, Loreto celebrates a religious festival, in honor of the Virgin of Our Lady of Loreto, which is organized by the city’s Parish. The Festivities begin with the traditional passage or walk of the Virgin of our Lady of Loreto who travels from the Chapel in Rancho Las Parras all the way to Loreto, where the first mission of the California’s was founded.

OCTOBER TODOS SANTOS (ALL SAINTS) FESTIVAL & FAIR/ OCT 12 October is the patron saint of Todos Santos, Nuestra Señora del Pilar. In the town square you can hear music in a fun fair special atmosphere. This is worth the drive, as you can not only hang out in the town square but Venture around town to all the great galleries, boutique hotels, shops & the infamous Hotel California

PATRON SAINT OF CABO SAN LUCAS / OCT 18 A colorful and fun feast is celebrated in honor of the Patron Saint of the city: Saint Luke or San Lucas. Come and experience our city traditional fair!

LOS CABOS BISBEE´S OFFSHORE FISHING TOURNAMENT/ OCT 19-21

This tournament starts the Bisbee´s fishing madness in Cabo! There is no doubt that is one of the most important tournaments that take place in our beloved Cabo.

LOS CABOS BISBEE´S BLACK & BLUE FISHING TOURNAMENT / OCT 23-27

This Tournament is one of the most extraordinary AND RICHEST fishing tournaments in the world! It takes place every year in Cabo and attracts hundreds of fishing teams from all over the world with a total winning pool of 4 million dollars cash.

LIFESTYLE ARTS & CULTURE

the lifestyle magazine · September 2012

THE PATH OF

THE EARTH BEING

Yandi Monardo Fotografía Cristian Félix

Installation art is an artistic expression that combines several other disciplines such as photography, painting, sculpture, architecture, and sound among others.

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the lifestyle magazine · September 2012

LIFESTYLE ARTS & CULTURE

YANDI MONARDO

An Installation depends on the place and form of the materials, objects or the elements that are being placed.

It is impossible to totally repeat it, as it could only be recreated, but it truly would never be the same.

The main characteristic of an Installation is its changeability, depending of the day in time and place that it is being executed The Installation is only exhibited in a determined time and then broken down piece by piece, leaving only the part of the work that is documented as the evidence that existed.

That is how the “Path of the EARTH BEING” started, creating the sculptures made out of mud over a wooden base, covered in paper, fabric, and string rope, with a layer of red clay. The red clay used in this Installation is originally from this region of Baja California Sur. Its red because of its high content of ferromagnesian.

The elements were placed in areas that had characteristic views of Baja California Sur, and where photographed

• 1975: born in the City of Young (Uruguay).

• 1988: Takes part in the workshop of the Plastic Art School “Casa de la Cultura Pedro C. Marín” in Young Río Negro (Uruguay), with maestro Mario González Sosa.

• 1997: opens his own workshop in Mexico City.

• 2004: opens his own workshop in Cabo San Lucas, Baja California Sur, Mexico.

He has been exhibiting in Uruguay, Mexico, Argentina, Paraguay and in California (USA).

• 2005 Selected work for the MOLAA Catalog (Museum Of Latin Amarice Art), Long Beach, California - United States.

• 2008 Fourth Biennial of Visual Arts Carlos Olachea, Honorable Mention. South Californian Institute of Culture, Baja California Sur (Mexico).

• 2011 Selected works for the Biennale Chianciano Terme, Italy

as the session took place.

The sand dunes and rocky hills next to the Pacific Ocean were their first stop.

The earthy figures blended with the natural landscape and the silhouette of the hardy cactus.

Always observing the changes in time, they will continue their path pointing to their powerful origin.

If you want to talk with Yandi Monardo, stop in and visit him at the EL LUNARIO Gallery located down town San Jose del Cabo, across from the fun pub Baja Brewing.

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the lifestyle magazine · September 2012

LIFESTYLE Fashion

FASHION FOR

LOS CABOS

By Staci Snider

If you’re considering a trip to Cabo remember the temperatures are warm and this is our least predictable time of year for weather. To prepare for your trip, you will want to pack lightweight summer wear to stay fresh and cool under the our intense summer sun rays of Los Cabos. Breathable cottons, linens, and water friendly fabrics are a must, along with sunglasses and a wide brim hat to keep you in the shade. If for any reason it rains & you are lucky enough to be staying in a LIFESTYLE Villa, the house staff will have set out umbrellas for you to use.

You will want to pack a combination of shorts, skirts, dresses, tank tops, and shirts. The desert breeze can cause some cool nights, so be sure to bring a light jacket, pashmina, pair of trousers, and a maxi dress. Simple cocktail attire is always a necessity when traveling abroad, as you never know where a tropical night will take you.

Athletic wear is recommended as there are a lot of fun outdoor activities to do at Lands End. Bring your dri fit wear as it can be used for a multitude of purposes while exploring Baja. As far as shoe wear, I recommend flat sandals for walking around town, havaianas or flip flops are always perfect for the beach, runners for your outdoor activities, and heels for the evening. Don’t forget a clutch for the evening and beach tote for the day.

As far as products please bring your sunblock! (Its always best to bring the one you are used to using, but otherwise Sunblock is common here, but more expensive than you are used to.) If you take vitamins or regular medication, be sure to have on hand. While in a foreign country sometimes digestion takes some getting use to, so just in case tums, or pepto are always good to travel with. (Read the article on page 12 in our July edition) If you do forget anything, we do have you covered, Los Cabos is a modernized city with Costco, Walmart & Sams Club. Stay hydrated, keep cool and have fun!

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the lifestyle magazine · September 2012

LIFESTYLE Fashion

SHOP CABO SAN LUCAS Kaika Bakano Boutique is a very cool one-stop women’s shop that has been open for a year now and operated by two sisters from Mazatlan, Mexico. Kaika and Karen Bakano have created a space that makes it easy for a woman to go into shop, and get completely ready with hair, make up, and nails for a fun night in Los Cabos. The Boutique carries labels from the United States, Columbia and Mexico. If you do forget that cocktail dress, you can be sure to find one in Kaika Bakano. They have bright colored platforms from Columbia that are light, comfortable, fun, sexy and to be honest quite fantastic. You can actually run in them. So a night of dancing will be a breeze. Local jewelry can be purchased for that perfect addition to your outfit. If you purchase a dress over 3,000 pesos, your makeup is included. The boutique is located on Calle Madero next to the parking garage, which makes shopping accessible and stress free.

For additional information visit www.facebook.com/KaikaBakano.

A little bit further down on Calle Madero you can find Pepita’s Magic, formerly known as Pepita’s Magic of the Moon, which specializes in women’s dresses, separates and beaded beach covers from size XS to XX. Pepita has been a staple in Los Cabos fashion for twenty years with a loyal following from both locals and tourists. In 2005, she launched a second store in the Shoppes at Palmilla, which has thrived since opening day. Pepita carries an array of contemporary brands suitable for all ages. Your purchase is guaranteed a perfect fit as alterations are offered, if needed. To reach Pepita’s Magic in San Lucas call 143.3161 and the Shoppes at Palmilla 144.6133.

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the lifestyle magazine · September 2012

LIFESTYLE Fashion

Maliparmi Boutique, a unique Italian women’s fashion label, located in Luxury Avenue Mall, opened in May 2012. This specialty brand began with handcrafted bags in the 1970’s, footwear in the 1980’s and clothing in 2000. Maliparmi clothes are about femininity, irony, innovation and creativity.

Known for their fun prints, jeweled sandals, and quality fabrics you can be sure to find something special here to take home from Los Cabos. Their shop in Luxury Avenue is the only store location in all of Mexico, so take advantage of this good fortune whilecruising around the marina. www.maliparmi.it

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Another store in Luxury Avenue Mall, not to be missed, especially if you are looking for a fun new bathing suit is Agua Bendita. This Colombian swimwear company launched in 2003, is designed by Catalina Alvarez and Mariana Hinestroz, who are on the pulse of creativity and innovation. Agua Bendita is about vibrancy, technology, craftsmanship, youth, and playfulness. The brand has the look of a woman who is joyful, alive and wants to be admired.

These women’s and children’s suits are handmade

by Colombian artisans providing income to a small village for their trade. In anticipation for the arrival of the new collection, all swimwear is currently 40% off. If you are looking for something original, this is the place. www.aguabendita.com.co

the lifestyle magazine · September 2012

LIFESTYLE Fashion

FASHION AN EXPERIENCE Staci Snider Fashion Boutique is not your ordinary women’s boutique, it is more of an atelier that encompasses a fashion experience.

“Atelier is the French word for “workshop”, and in English is used principally for the workshop of an artist in the fine or decorative arts, where a principal master and a number of assistants, students and apprentices work together producing pieces that went out in the master’s name. This was the standard way of working for European artists from the Middle Ages to the 18th or 19th century, and common elsewhere in the world. “ Whether you are a local patron or visiting tourist here is an opportunity to see an artist at work from concept to execution in Cabo San Lucas. This exceptional local is situated on Calle Emiliano Zapata and Calle Miguel Hidalgo, in the heart of the downtown area. The walls are adorned with photos from NYC Fashion Week, model shoots from around the globe and inspiration which fuels the daily engine. The creative process can be viewed on site with sketch design, pattern making, fabric cutting, draping, fittings and sewing of garments.

Continually working around the clock, whether it is on a new collection, custom orders, or teaching the working staff from employees to students from her alma mater, the Academy of Art University in San Francisco. It is an experience alone to witness the construction process, hear the story behind each piece, and to work intimately with a true fashion designer.

The new season is just around the corner with Spring/Summer 2013 and will debut Menswear with a much anticipated fashion show planned for November in Cabo San Lucas. The coming collection is inspired by surrealist artists Remedios Varo and Leonora Carrington, along with the one act plotless romantic ballet Les Sylphides. Key fabrics are linens, silks, quality cottons, nylon, and fine gauge knit jersey; all suitable for keeping cool and traveling light. Stay tuned for event details, as it will be a spectacular show for a good cause as proceeds will go to a local charity.

You can purchase Staci Snider fashion apparel off the sales floor or choose to place an individualized order, specializing in Women’s eveningwear, special events, and bridal. A visit to Staci Snider Fashion Boutique is recommended early in your visit to leave ample time for a custom order. If all necessary fabrics and supplies are readily available, a threeday turn around time can be expected for readyto-wear garments. Boutique hours are Tuesday through Saturday 10am-8pm or by appointment.

You can preview design work on www.stacisnider. net and also contact directly.

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the lifestyle magazine · September 2012

LIFESTYLE Fashion

About StacI Staci Snider is a women’s fashion designer currently based in beautiful Cabo San Lucas, Mexico. She launched her clothing line in 2007 from her studio in native New York and subsequently showed her collection during NY Fashion Week. Her work was immediately recognized for it’s European sensibility, feminine detailing and eclectic elegance. Her designs reflect the influences of Staci’s time living in England, Spain, France and Italy, travels which came as a result of her work as both a designer and professional track and field athlete. (She earned her BA degree in Journalism and Political Science while on an athletic scholarship at the University of Arkansas, Fayetteville.)

Snider specializes in working with silk and leather, which was her focus during her MFA studies in fashion design from the Academy of Art University in San Francisco. Staci weaves technical skills, storytelling, and attention to detail into designs that offer a fresh look on fashion.

Since March 2011, Staci’s women’s designer and couture clothes have been available from her first studio/boutique on Emiliano Zapata in downtown San Lucas. From personalized designs for the beach, to the wedding altar, Staci Snider has the versatility for any design taste.

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Emiliano Zapata/Hidalgo s/n, Cabo San Lucas, MX.

the lifestyle magazine 路 September 2012

LIFESTYLE Fashion

maliparmi.it 15

the lifestyle magazine · September 2012

LIFESTYLE HEalth

HOW SUNBURNS AND

SUN TANS WORK

There is something mysterious about the sun and skin. Why is it that if you go out on a bright summer day and spend an hour in the sun, you get a sunburn?

You get a sunburn, that is, unless you happen to have taken the time to get a gradual tan. With a tan you can go out in the sun and nothing happens. Of course, that doesn’t apply if you have “fair skin.” The fair skinned among us never get a tan, so they always get sunburned. Unless of course they are wearing a sunscreen...

Does this make sense? What exactly is a sunscreen?

And what is a tan? What is the difference between a tan and a burn? Why can you spread a little blob of lotion on yourself and be protected, but if you forget you are miserable?

When you get a tan, what is actually happening is that the melanocytes are producing melanin pigment in reaction to ultraviolet light in sunlight.

Ultraviolet light stimulates melanin production. The pigment has the effect of absorbing the UV radiation in sunlight, so it protects the cells from UV damage.

Melanin production takes a fair amount of time -that is why most people cannot get a tan in one day.

You have to expose yourself to UV light for a short period of time to activate the melanocytes.

They produce melanin over the course of hours.

By repeating this process over 5 to 7 days pigment builds up in your cells to a level that is protective.

The previous paragraph applies to Caucasians.

In a variety of other races, melanin production

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is continuous, so the skin is always pigmented to some degree. In these races the incidence of skin cancer is much lower because cells are constantly protected from UV radiation by melanin.

Melanocytes actually produce two different pigments: eumelanin (brown) and phaeomelanin (yellow and red). Red heads happen to produce more phaeomelanin and less eumelanin, which is why they don’t tan very well. In albinos, the chemical pathway that produces melanin cannot proceed because an enzyme called Tyrosinase is missing.

Therefore albinos have no melanin in their skin, hair or irises.

the lifestyle magazine · September 2012

LIFESTYLE health

SKIN DAMAGE AND SUNBURN

SUNSCREENS

If you are Caucasian and you don’t have a tan, then the cells in your skin are not protected from the sun’s ultraviolet radiation. You are therefore an easy target for sunburn if you spend too much time in the sun. As anyone who has had sunburn knows, sunburn leaves your skin red and extremely painful.

In severe cases the skin forms blisters.

Sunscreens block or absorb ultraviolet light. You can block UV light with opaque creams like the white zinc oxide cream that you see lifeguards putting on their noses. You can also absorb UV radiation in much the same way that melanin does.

All sunscreens are labeled with an SPF, or Sun Protection Factor. The SPF acts like a multiplying factor. If you would normally be OK in the sun for 10 minutes and you apply an SPF 10 sunscreen, you will be OK in the sun for 100 minutes. In order for the sunscreen to work, however, you have to apply plenty and it has to stay on. You should apply it about half an hour before going out in the sun (or the water) so it can bind to your skin -- if you don’t, then it is very easy for the sunscreen to wash off.

When you get a sunburn, your skin is actually damaged by UV radiation and your body is responding to the damage. What you are really getting is cellular damage from ultraviolet radiation. The body responds to the damage with increased blood flow to the capillary bed of the dermis in order to bring in cells to repair the damage. The extra blood in the capillaries causes the redness -- if you press on sunburned skin it will turn white and then return to red as the capillaries refill.

The SPF rating, by the way, applies only to UVB radiation.

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the lifestyle magazine · September 2012

LIFESTYLE HEalth

PRODUCTS THAT TREAT SUNBURN Chances are you have products to ease your sunburn pain in at least two places in your house: the medicine cabinet and the kitchen. The nonprescription medications in your medicine cabinet can help relieve the discomfort of sunburn, headache and fever. Acetaminophen, ibuprofen, naproxen and aspirin are all good choices. If the pain is severe and your fever remains high, call your doctor. Remember, if you’re treating a child, use aspirin only with a doctor’s approval.

You also can apply an aloe vera gel or lotion several times a day to relieve pain and keep your skin moist. A spray-on product will be the easiest to apply. Avoid heavy creams that require rubbing the skin a lot, which can cause irritation and likely be hard to do because of the pain. If you are here in Cabo and staying in a resort or private villa, you are almost certain to find natural Aloe Vera which is the best, but be prepared to smell kind of funky for a while & make sure you are careful as it stains everything, so be prepared to pay for soiled linens.

Over-the-counter hydrocortisone creams will help relieve the inflammation and irritation caused by sunburn. Don’t treat sunburn with “-caine” products like benzocaine or lidocaine -- these products can irritate your skin because the chemicals in them can cause allergies. Medical experts also recommend that you avoid petroleum jelly.

One of the quickest and cheapest ways to obtain sunburn relief is to immerse a T-shirt or towel in cool water, wring it out and place it on the affected area.

Then sit or lie in front of a fan or air conditioner.

Cool water not only feels great on sunburned skin but is also important for hydration. Sunburned skin is inflamed and hot. Your body loses fluid through your skin because of your sunburn. Drinking lots of water is another good idea, as it will prevent dehydration.

Don’t let your guard down after you’ve taken your pain relievers, bathed in an oatmeal or vinegar bath, and finally gotten past the worst of the discomfort. It is possible to get a burn on top of a burn. Until your sunburn is completely healed, cover it and stay out of the sun. Follow these basic rules to protect yourself from sunburn: • Stay out of the sun between 10 a.m. and 4 p.m.

• Wear a broad-brimmed hat and tightly woven, yet loose-fitting, clothing.

• Use sunscreen early (15-30 minutes before sun exposure), often and liberally.

• Wear sunglasses that block at least 99 percent of UV rays.

• Don’t be fooled by clouds. You can get sunburn on sunny days or cloudy days, and if you’re outside all day, one application won’t be enough -- even if you’re not in the water.

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the lifestyle magazine · September 2012

WHAT DO SPF NUMBERS MEAN? This summer, sunscreens with SPF 70 hit the market. The fair-skinned of the world might be tempted to take this as an open invitation to slather some on, jump onto a lounge chair and bake for 12 hours without getting burned. The higher the number, the better, right? Before you throw caution to the wind, though, you should know a few things about SPF or Sun Protection Factor. What is it, exactly? What do the numbers mean, and how high can they go?

To determine a sunscreen’s SPF, testers round up 20 sun-sensitive people and measure the amount of UV rays it takes them to burn without sunscreen. Then they redo the test with sunscreen. The “with sunscreen” number is divided by the “without sunscreen” number, and the result is rounded down to the nearest five. This is the SPF. SPF numbers start at 2 and have ju st recently reached 70. To figure out how long you can stay in the sun with a given SPF, use this equation: Minutes to burn without sunscreen x SPF number = maximum sun exposure time For example, if you burn after 10 minutes of sun exposure, an SPF of 15 will allow you to be in the sun for up to 150 minutes without burning.

But before you grab your calculator and head for the beach, you should know that this equation is not always accurate. People usually use far less sunscreen than the amount used in testing. In the real world, the average sun worshipper uses half the amount of sunscreen used in the laboratory, which could result in sunburn in half the time.

UVB ABSORPTION So, now we know that a higher SPF number means more sun-exposure time. It also indicates the level of UVB absorption, but this number doesn’t increase exponentially, which can be confusing. For example, an SPF of 15 absorbs 93.3 percent of UVB rays, but an SPF of 30 absorbs 96.7 percent.

The SPF number has doubled, but the absorption rate has increased by only 3.4 percent.

Because of the confusion about UVB absorption, the FDA proposed a cap on SPF numbers. Any sunscreen higher than 30 SPF would be a “30plus.” Thirty was the decided cap because above that, the percentage of UVB absorbed and overall protection of the skin increases only slightly, but people may misinterpret these higher SPF numbers as a much higher level of protection or even a guarantee of all-day protection.

LIFESTYLE health

HEALTH RECCOMENDATIONS WHEN TRAVELING Dr. Arturo Andrade is Lifestyle emporiatrics specialist at your service. Travel medicine or emporiatrics is the branch of medicine that deals with the prevention and management of health problems of international travelers. He is English spoken and has over 10 years of experience in his field.

Dr. Andrade & his partner Dr. Atilano, are LIFESTYLE’s on call house doctors. We have been working with them for almost 5 years & do so because we share the same philosophy on service & attention to detail.

Our guests & home owners can rest assured that their health & well being is our concern. We hope you don’t need one, but if you do, Dr. Andrade & Dr. Atilano are at your service.

Dr. Arturo A. Andrade A. & Dr. Alvaro Atilano Integrated Medical Group (624) 151-6154 or (624) 188-0239

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the lifestyle magazine · September 2012

LIFESTYLE insurance

HOME OWNERS

INSURANCE

HURRICANE SEASON

IN CABO

By Arandi Torres.

When the heat in Northern Hemisphere really starts to kick in and the sea water starts to warm up dropping the atmospheric pressure down… it is definitely time to bring our patio furniture indoors!

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the lifestyle magazine · September 2012

LIFESTYLE insurance

It is no secret that Global Warming has, amongst many consequences, a direct effect in the atmospheric instability of the planet. The hurricanes and storms would be bigger and stronger in our planet´s attempt to cool down due to high temperatures, which we know as the “EL NIÑO” effect. The hurricane season officially starts on June 1st and ends on November 30th; but they are more frequent in both August and September.

CABOS’ HURRICANE BACKGROUND Statistically Los Cabos has very few hurricanes as we are truly blessed to have the cooler Pacific ocean that helps squat the growth and helps veer the direction of storms away from the Penninsula. But when it comes to insurance, that’s something you shouldn’t gamble on.

Not many of us remember Liza, back in 1976, which destroyed a dyke in La Paz and became the deadliest hurricane Baja California Sur has ever experienced.

Who doesn’t remember Juliette, with almost 40 inches of rain in 2001? (an adult could be knocked over by a stream of 12 inches).

And after several hurricanes like Ignacio and Marty in 2003, we received John (2006), which had a very weird behavior. The wind ripped off many roofs in homes located on the East Cape, causing losses for over 60 million USD. One of the very few off-season hurricanes, Omeka was formed on December 18th of 2010, and was dissipated 4 days later in South Pacific. Celia, a category 4 hurricane, which moved away from land, was an early hurricane on June of 2010. We only had 8 storms on 2010 and 11 on 2011.

Up to date, we’ve had 8 storms along this season. However, non have gotten close to our area, but in mid August we received our first rain fall in close to 4 years and received over 12 inches of rain in 72 hours. We hadn’t seen this type of rain fall since 2001.

Many homes had leaks & flooded areas as the constant rain plugged drain holes with the heavy flow.

TAKING THE BEST ADVANTAGE OF YOUR HOMEOWNERS INSURANCE POLICY Don’t you hate when after paying your premium for years, when you have a loss and call your insurance representative, you find out that you were not covered for “that particular loss”?

You can make sure that your insurance is going to pay at the moment of the truth. After all, you wouldn’t know if you have a good or bad coverage, until you have to use it, right?

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the lifestyle magazine · September 2012

LIFESTYLE insurance

only with quotes, you don’t need to wait until its re built or replaced to receive the payment from the Take the time to understand your policy and insurance company. coverage. Make all the questions to your insurance agent; they are the ones to explain how your policy 4. Sometimes items can’t be fixed, so they need to works. Homeowners’ insurance policies have two be replaced; in this case, you will need a letter from a professional stating how your device is damaged main topics; Goods and Perils. & can not be repaired.

Your insurance policy states the Goods are covered, i.e.: Dwelling, Contents, etc. You also need to 5. You will always be asked for a copy for at least consider that to be covered on your outdoor goods your legal identification and a current utility bill. such as the shades on the terraces, what we call You can send those with a copy of your pictures to “Palapa or Pergola”, the barbeque areas, the air your insurance agent so he can keep this copy for conditioning compressors, lights, fountains, pools you. and spas; you need to specifically mention them on your policy, these are not covered by default, it is not 6. If you know you are going to name a representative expensive and these are the first items to fly away such as your Property Manager to handle the claims for you. It’s better that you make that letter now, when we have a hurricane. because your signature is needed, and you might Be sure you understand what perils cover your not be here when the claim occurs. This will save Goods, I mean; you can read that your Contents are you time. Any other required document, you can covered; they may be covered for fire and storms, send copies. but no for tsunamis or theft. Now you are sure your goods are covered, you can shorten considerably Here it is. Be safe, prevent major losses and from the time it takes for you to receive the payment from now on, focus only on enjoy the beautiful Baja. the insurance company if you take a few steps in For more information you can visit www. advance. caboinsurance.com 1. Take pictures and/or video of all around every room of your house, this is very useful as proof of At LIFESTYLE we recommend Cabo Insurance to our preexistence, because none of us have invoices, home owners as they have proven themselves to be the most reliable, proactive Insurance company we receipts or warranty books for all our goods. have dealt with. They are responsive, understand 2. Always keep the insurance carrier phone numbers very well how the processes work, are always for claims by hand. If you have damages. Call the attentive & available to assist. insurance company and take pictures immediately of all the damages. To prevent a greater loss, you are allowed to clean, move, pick up or fix the damage.

SO, HERE YOU HAVE A FEW TIPS:

3. You are going to be required to know the what the total amount in currency is of your loss or damage.

So it’s a good idea to start inquiring with quotes or bids of all the items you can, either by internet or visiting the local stores where you can re-buy your lost items. You can be paid on your loss even 22

the lifestyle magazine · September 2012

LIFESTYLE insurance

When it is time to relax, it is not a time to be worried

international

insurance services

Specializing in providing insurance and related services to the international community, mainly American and Canadian residents, in Mexico. Contact us for personal attention.

• Auto • Home • Construction • Business • Medical • Life • Watercraft • Air Evacuation • Condominium Developments Phone: 624-143-1212 with 6 lines Fax:

624-130-4083

Cell Phone: 044-624-355-3280 * From US or Canada, you need to

E-mail: *Major Medical, Fredy Braverman: fredy@caboinsurance.com *Property & Casualty, Arandi Torres: arandi@caboinsurance.com *Customer Service & Payments, Vianey Medina: customer.service@caboinsurance.com *Claims, Karla Ramirez: claims@caboinsurance.com *Personal Assistance, Cristina Luján: front.desk@caboinsurance.com

Toll Free Number from US or Canada: 1-866-376-2289 and 804-433-3579 VISIT OUR TEAM OF EXPERTS AT Plaza Wal Mart suite 88. Upstairs next to the elevator.

Km 0.5 CSL-SJC Highway • Cabo San Lucas, Baja California Sur, Mexico

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the lifestyle magazine · September 2012

LIFESTYLE LOcal News

SOMETIMES IT RAINS IN

PARADISE!

After the worst drought season in 70 years, we had almost 12 inches of rain!

The constant rain that kept hammering us last Tuesday August 14th through Thursday August 16th has a bitter-sweet feeling into it.

A wide zone of atmospheric instability in the Pacific caused the first rain in Baja California Sur after the worst drought season in decades.

What is the down-size of this heavy rain? 15,000 families in Los Cabos, Loreto and Mulegé were affected by damages cause by the heavy rain, as usual mostly in low income areas. The poor often build in arroyos, and even if they are on high ground, their homes are often made of tar paper and cardboard, not cinder block. In this latest rain 400 people were evacuated from their homes. The state and city government as well as good citizens delivered 12,000 boxes of groceries and blankets to families who lost their cardboard homes to the rain.

Damage to tourist areas, which are built with more substantial materials, was limited to the maintenance rooms of the RIU resort, and damaged pavement on the road to the Cabo San Lucas airport.

A portion of the brand new fourlane to Todos Santos got washed out while mountains of sand were washed down the side of the hill and onto the fourlane between Cabo San Lucas and San Jose. Dozens of little spontaneous arroyos were carved into the side of the hill as the water rushed down to the sea.

About 5,000 families were left without power in Los Cabos, most of them squatters who had illegally tapped into the power grid.

The Cabo bay was closed for business due to the storm, so there was no fishing. The next day, however, the catch of the day was dorado which follows debris washed out to sea where smaller fish abound.

Heavy equipment was sent in from La Paz, our state’s capitol city, to aid in the cleaning of streets that were full of sand.

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the lifestyle magazine 路 September 2012

LIFESTYLE LOcal News

The rain fell mostly in Cabo and San Jose, not affecting the East Cape so much, although a light rain came down on Los Barriles, Santiago, Miraflores, La Paz and Todos Santos. Loreto got some heavy rain, which damaged their access road from north and south, leaving the town incommunicado for a day.

THE BENEFITS OF THE RAIN The cacti are happy though, and so are local ranchers and farmers, as we were nearing our fourth year of drought conditions. And now the sun is shining again in Cabo, even though there is still some forecasted rain for the weeks to come.

Even with all damages caused by this unusual, but prayed for, rain it is important to be grateful that it finally rained after 261 days without any raindrop whatsoever. After having less that a half of inch of rain until this July, we register almost 12 inches of rain only in Cabo San Lucas!

The Mexican Government declared on February a state of emergency for Los Cabos, Loreto and Muleg茅 counties for the worst drought season in 70 years.

Both farming and livestock activities had to be momentarily interrupted in important parts of Baja California Sur for a few months affecting local economy though the state. Now, with this past rain, a renewed hope in reactivating local farming economy is possible.

In order to prevent a similar disastrous season, the new dam LA PALMA is almost finished in Los Cabos. GOOD NEWS AFTER ALL!

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LIFESTYLE Local history

the lifestyle magazine · September 2012

CABO SAN LUCAS:

MEXICAN PORT WITH ITS

BRITISH INHERITANCE

Between 1828 & 1830, a group of thirteen British sailors arrived to Cabo San Lucas in Lower California, as it was known back then. They arrived by accident since the ship they were traveling on had problems during its course from Great Britain to Australia. They had to detour because of the harsh Pacific winds and currents, arriving to Cabo San Lucas.

Villagers in Cabo San Lucas were used to see sailors in distress so when this group arrived to land they received aid and a welcome, especially by Don Cipriano Ceseña Ovalle. It was Don Cipriano Ceseña who welcomed these sailors into his home & informed them when the next ship was arriving from Acapulco to Philippines. He offered shelter and work while they waited to continue their journey to Australia.

The time passed and when the ship arrived to Cabo San Lucas, only one, William Wilkes, decided to depart with his wife and baby daughter to Australia according the letters sent by William to his brother Frank Wilkes in 1849, who decided to stay in Cabo San Lucas since, in their own words, the place was beautiful and captivating and the locals kind and helpful.

It has been said that these sailors were whalers, given that the ship they were traveling was a whaling ship but everything indicates that was not their profession, since according to letters, they were heading to Australia to seek fortune. They were looking for pearls, corals and gemstones. The one that actually made it to Australia, William Wilkes, had no luck and decided to become a farmer in small scale.

The Englishmen that settled in Cabo San Lucas were: 1. Frank Wilkes 2. Steve Green 3. John Leggs 4. John Collins 5. William Fisher 6. Thomas Ritchie 7. John Hasting 8. Peter Robinson 9. John Maclish 10. John Gavarine

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the lifestyle magazine · September 2012

After a few years John Hasting, Peter Robinson, John Maclish and John Gavarine moved from Cabo San Lucas but stayed within Lower California. According to the information found in the family Guide of Baja California from 1700-1900, Pablo L. Martinez quotes: “In the southern tip (of Baja California) most of these immigrants were deserters of whaling ships than ran away of the life onboard. The locals called them improperly as Pirates…” And mentions the following; • John Collins • John Leggs • John Hasting • John Maclish • José Antonio Gavarine (it was known after as Gavaráin in Spanish) • Thomas Ritchie • Peter Robinson Some of these gentlemen were working in bad economic times in whaler ships from Norway, Austria, England and America. Some of them changed their name or simply translate it to Spanish. Hence John Hasting was known as Jacinto Fiol; John Maclish was Juan Aguilar, Thomas Ritchie was Tomás Ceseña but return to his original name; Gavarine changed his name to Jose Antonio Gavaráin, Peter Robinson just translated his name to Pedro, and the other Johns translated their names to Juan. John Leggs became Juan Márquez but later changed to his original last name, having only one child under the Márquez surname and the rest became the Leggs family.

LIFESTYLE Local history

All of them were brave and young sailors that left their country and families in Britain, their language and culture and embraced other language and culture leaving maybe a better life in England or with more commodities. They never return to London, not even to visit. What made them stay? Why they decided not to continue their journey or return home?

Mr. Gregorio Herrera Martinez tells that his great grandfather was talking with Tommy Ritchie and wondered “Hey, why did you stay, here in this place, so dry, a harsh & hot deserted land?” He just responded, “Because the sea reminds me the sea in Venice.” And added “Besides, I don´t see this land the way you describe it, I see it in a whole different way and I fell in love with it, of its sea, beaches and mountains. This land has given me without richness without even asking for it, the men are gentlemen and the ladies are gorgeous… the people are simple beautiful; and I love having a small boat that takes me anywhere I want… And you, why didn´t you return to Puebla?”

Source: “El San Lucas que yo conocí”

by María Faustina Wilkes Ritche

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LIFESTYLE Local history

the lifestyle magazine · September 2012

CAPTAIN

“OLD RITCHIE” Captain Ritchie was a singular man and outside the common way of life. He had an adventurous spirit which distinguishing character of the first pioneers of this coast, and owned a generous heart always ready to give when needed. He had that peculiar faculty which sees justice from an abstract point of view, and was guided by the internal principles of his conscience rather than the dictates of convention or the urgency of the laws of society. At seventeen years old, he fled the English whaling ship and settled in Cabo San Lucas for more than 50 years. He had two Mexican spouses (though some say seven). He founded a great family and by the last years of his life was an absolute judge in the district whose word was considered law. The parties in his court were always satisfied with their verdict and never appealed to a superior authority as is often the case in outposts or unpolished communities.

Ritchie rarely left his house, with occasional trips to La Paz and Loreto, and on one occasion to San Francisco where the noise and bustle were too much for the old man who was happy to seek the seclusion of his Pacific home. Every sailor had an amiable word for Old Ritchie and he was spoken of with such respect it was a safe indication that the sterile point of Cabo San Lucas had a genteel heart and an active brain. His resting place is much beloved and calls forth many pleasing memories of an old friend who was widely respected, even idolized.

J. Ross Browne, a journalist and explorer, came to the Peninsula in the mid-1860’s and published an article in Harper’s New Monthly Magazine, October 1868 entitled Explorations in Lower California. He writes: Captain Ritchie, an old Englishman, lives here. He is one of the few Europeans in Cabo, and I mention him since he is one the institutions of the country. Forty years ago he was an assistant cabin boy of a ship that belonged to his uncle. He became fascinated by the enchantments of a dark-haired lady of San Jose, lowered one of the boats and hid in it until the ship had weighed anchor. Since then he has lived in Cabo or its neighborhood.

His history is one of marked adventure and is full of interest. Ritchie has been host of all the navigators who have visited the coast in the last forty years. Dealing in ranching, fishing, farming and import/export have been some of his occupations. He now has a large family of mixed race around him, none of which speaks English. He has made and lost a dozen fortunes mainly through selling and drinking whiskey. No man is better known on the coast of the Pacific than ¨Old Ritchie¨. He has undergone many tribulations at the hands of the Mexicans. Without cause they have robbed him, have made him pay taxes, have taken him prisoner and have threatened to kill him. He is now considered an inevitable and unavoidable citizen of this country.

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the lifestyle magazine · September 2012

LIFESTYLE Local history

At one time, his property was confiscated and he was thrown into prison in Mazatlan. An English warship threatened to bomb the city if he was mistreated or abused. Because he survived the severe wounds inflicted upon him, which would have killed any other man on Earth, it was said it would be miracle if he were ever to die.

Captain Ritchie´s house in Cabo San Lucas is a hearth to adventurers of all parts of the world. - Admirals, commodores, captains, common sailors and pirates all took refuge there. Miners, merchants and cattleman all made use of the house. In a word, the door was open to all. All that have money can pay; to those who do not he gives food and drink for their companionship from his generous heart. No traveler went away from his door without rest and support. Since the opening of the mines in San Antonio and el Triunfo, Captain Ritchie has done good business, bringing passengers and cargo to the mines. Whalers find it advisable to arrive at the house with fresh beef so that there is always enough meat for all.

Source: “Mazatlán Decimonónico”

by Antonio Lerma Garay.

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the lifestyle magazine · September 2012

LIFESTYLE Local information

los Cabos Beaches 1

2

Solmar Beach (Playa Solmar, TerraSol & Finisterra Beach) -

This wide stretch of white sand beach faces the Pacific Ocean and runs from the rocks at Land’s End to the base of Pedregal to the West.

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Medano Beach (Playa El Médano)

THE DUNE BEACH MEDANO IS CABO’S SAFEST SWIMMING BEACH. IT STARTS AT THE MOUTH OF THE MARINA AND EXTENDS ALL THE WAY PAST VILLA DEL PALMAR, RIU HOTEL & JUST WEST OF MISIONES DEL CABO OR MONUMENTS BEACH

the lifestyle magazine · September 2012

LIFESTYLE local information

Tourist Corridor Beaches Cabo San Lucas to San Jose del Cabo

4

3

Lover’s Beach

(Playa del Amor) - Playa del Amor (Love Beach) or Playa del Amante (Lover’s Beach)

also known as Playa Doña Chepa in earlier years is located on the Sea of Cortez side of Land’s End at Cabo San Lucas.

Divorce Beach (Playa del divorcio)

This stretch of clean white sand is located on the Pacific side a short walk from Playa del AMor. Divorce Beach is great for sunbathing and relaxing, but It is very dangerous to swim on this beach.

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the lifestyle magazine · September 2012

LIFESTYLE Local information

6

5

Las Viudas Beach (PLAYA Las Viudas)

PLAYA LAS VIUDAS (WIDOWS BEACH) IS A SECLUDED SPOT WITH A DIRT ACCESS FROM THE HIGHWAY, BETWEEN SANTA MARIA & CABO DEL SOL. THE SHORE LINE FEATURES INTERSTING ROCK OUTCROPPINGS & TIDAL POOLS THAT CREATE PRIVATE AREAS TO SPEND A LAZY AFTERNOON. SWIM WITH CAUTION, THIS BEACH IS KNOWN FOR RIPTIDES MOSTLY DURING THE SURF SEASON (SPRING/SUMMER/FALL) THIS BEACH IS NOT RECOMMENDED FOR CHILDREN

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Santa Maria´s Beach (Playa SANTA MARÍA)

Santa Maria´s Beac h is one of the best Cabo beaches to just relax and enjoy the calmness and serenity of this secluded bay . It is the perfect spot to snorkel and have a perfect family day . The sand on this beach is unique & can be described as pellets of granite.

the lifestyle magazine · September 2012

LIFESTYLE local information

8

7

Chileno Beach (Playa EL CHILENO)

This is a very popular beach for its clear and calm waters ideal for swimming and snorkeling. It has an easy-access parking lot, beautiful palm trees and showers for your comfort.

El Tule Beach (Playa EL TULE)

If you are a surfer by heart do not miss this spot! The waves in this beach will give you the adrenaline to make your trip to Cabo worth your while! Here when there is no surf & the tide goes out, you’ll enjoy tide pools that are prefect for smaller children to play in.

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the lifestyle magazine 路 September 2012

LIFESTYLE Local information

CORRIDOR CABO SAN LUCAS SAN JOSE DEL CABO

9

1

3 4

2

10

Palmilla Beach (Playa PALMILLA)

This beach is accessed through the river bed next to the well known One & Only Palmilla Resort. You can swim, snorkel, SUP and fish in this beautiful whitesandy beach with the entire your family ! There are many palapas that provide shade, but bring an umbrella incase they are all taken.

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Acapulquito Beach (playa ACAPULQUITO / OLD MANS)

Acapulquito is a verY popular surfing beach in San Jose del Cabo, in front of the Cabo Surf Hotel. Here all levels of surfers are welcomed, freshen up on your Surfer rules before jumping in. The Rock is best for the intermediate to advance surfers. This beach is also suitable for the family as kids can boogey board.

the lifestyle magazine 路 September 2012

LIFESTYLE local information

11

8 7

10 9

6

5

11

Costa Azul beach (PLAYA COSTA AZUL)

This beach is also popular for for surfers. It has different areas to practice the sport.

Infront of Zippers Restaurant is Pescadito another fun wave for beginners & for intermidiate & advanced surfers try out Zippers. This is the main beach in San Jose & you can literally walk all the way towards the Puerto Los Cabos Marina from here.

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LIFESTYLE Private transportation

the lifestyle magazine · September 2012

Flying Private to Cabo Did you know that Baja California Sur is the only state in Mexico that has 4 international airports?

SJD SAN JOSE DEL CABO INTERNATIONAL AIRPORT & FBO MMLS CABO SAN LUCAS INTERNATIONAL FBO LAP LA PAZ INTERNATIONAL AIRPORT LTO LORETO INTERNATIONAL AIRPORT

I think this re affirms the long term growth potential for development that this incredible state has. If you haven’t been to our local FBO’s lately, take a peek. The Cabo FBO road & facilities

have been improved & the SJD FBO has been moved to another terminal that is also a step up from the last one.

This summer we aligned ourselves with ATI Jet Charter for our upcoming fall/winter season. This will give our clients access to the best priced private jet travel & also to their Medical air ambulance division. You never know when you’ll need this service, but now you can deal directly with the service provider and avoid from being overcharged in the event of an unforeseen incident. So the next time you feel like flying private or if you or anyone you know requires medical evacuation out of Mexico, give us a call as we are certain we can get you the most competitive prices in the market.

The following is a note from our Private Air partners Welcome to the world of private flying, where you will leave behind the indignities associated with airline travel... We are ATI Jet Charter, a company with more than 20 years experience flying high profile business people, celebrities, top government officials and some European Royals.

We have our main base and corporate offices in El Paso, Texas, and operational bases in Eagle/Vail Valley, Colorado, Teterboro, NJ, Van Nuys, CA, and Saint Croix, US Virgin Islands.

We also operate ATI Airmed, an air ambulance service with intensive care unit capabilities for those who have been struck by disaster away from home.

Our fleet consists of 4 comfortable and luxuriously appointed Learjet 55’s, one luxurious Learjet 35 which is convertible to ambulance, and one dedicated ambulance Lear 25. We exclusively operate Lear jets, the most trusted and reliable, best built light and mid size jets that have millions 36

assigned to them for the trip, unlike those big name fractional operators where there’s a myriad of aircraft types and configurations.

of flight hours of proven track record without structural failure even under the worst weather conditions.

Some high profile professionals and corporations in our Eagle and West Texas regions have second homes in Cabo, and routinely fly here; we serve both San Jose and Cabo San Lucas airports, depending on what the customer requests. You will enjoy the consistency of stepping on an airplane that looks just like the one you just flew with us last month: all our fleet has the same corporate paint scheme and the same interior configuration and appointments, so customers have an exacting standard and know what to expect from us, flight after flight regardless of which aircraft was

All our captains must meet the requirement of having a minimum of 3000 hours in Lear jets before we allow them in the left seat, so rest assured your crew is experienced on the aircraft they’re flying. All their training is done at Flight Safety Learjet training center in Tucson, AZ, and reinforced with recurrent, periodical training at our home base in El Paso, TX. We have operated accident free since company inception, and that’s the result of our safety policies and crew training.

We invite you to check with us when planning your next Cabo trip (www. atijet.com), and our partners on the ground LIFESTYLE can put together for you the ultimate Cabo experience.

the lifestyle magazine · September 2012

LIFESTYLE PRIVATE TRANSPORTATION

www.atijet.com Van Nuys, California Vail/Eagle, Colorado El Paso, Texas St. Croix, Virgin Islands

ATI Jet Executive Charter • ATI Jet Resorts, LLC. • ATI AirMed • ATI MedAssure CORPORATE HEADQUARTERS 7007 Boeing Drive, El Paso, TX 79925 800-527-2767

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the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

WILD CANYON IS A WORLD-CLASS ADVENTURE PARK LOCATED IN THE THIRD FORK OF EL TULE CANYON.

El Tule Canyon is an amazing place.

The moment you get there, you’ll immediately feel captured by its magic.

Situated in the middle of the Baja desert, the canyon features an oasis on its bottom, keeping the vegetation lush and green. And, of course, from here you’ll never lose sight of the breathtaking sparkling Sea of Cortez.

In the heart of the park, you’ll find a tempered glass gondola hanging 300 feet above the canyon floor. It’s reached via a cable car in order to perform different activities that send you flying through the air. Other adventures include off-road tours with visits to the beach, zip lines of up to 2,500 feet long, Camel tours and a restaurant serving up great food in the heart of this amazing natural biosphere.

Without a doubt, Wild Canyon is a oneof-its-kind place that you will not want to miss while in Los Cabos.

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BUNGEE BOMBERS DESCRIPTION There’s nothing more exciting than just letting go and jumping into the void from a glass-bottom gondola. Inside a stunning canyon with a lush oasis on its very bottom and surrounded by the Cabo Outback. It sounds like a dream, doesn’t it? But at Wild Canyon it becomes a reality every single day.

Bungee Bombers is an extreme adventure that you’ll never forget and Wild Canyon in Cabo is just the place to make it happen.

What to expect from your tour?

With more than 15 years of experience operating Bungee Jumps all over the country, we decided that El Tule Canyon was the perfect location to build our masterpiece. The impressive views of the Sea of Cortez offer great inspiration to the most discerning jumper.

Upon your arrival at the park, we’ll provide you with the appropriate equipment and detailed instructions to

your activity. Then, you’ll take a cable car to the center of the canyon, where you’ll transfer to the gondola.

Once inside the gondola, the feeling changes—with its tempered glass bottom, you’ll feel like you’re suspended in the air 300 feet above the canyon. We’ll connect you to the bungee cord and invite you to step on the edge of the gondola. We’ll start counting: 5, 4, 3, 2, 1 and then it’ll be your turn. You’ll jump with your arms outstretched, feeling the wind on your face. You’ll know right then that it’s the ultimate feeling of freedom.

Having completed your jump, you’ll be connected to the recovery system, which will pull you up back to the gondola. From there, you’ll take the cable car back to the welcome area of the park.

At all times you’ll be accompanied by a Jump Master, who will assist you exclusively.

the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

CAMEL QUEST DESCRIPTION Camels are one of the friendliest and most loving animals you will ever meet. When you are with them, you lose track of time and get entranced by their gentle, peaceful and fun personalities.

Camel Quest takes you on a journey through the El Tule oasis located in the bottom of our canyon. The tour is packed full of fun and includes a challenge field where you will participate in many games and activities that will teach you about this wonderful species while you are having fun petting and interacting with them. You will also get an opportunity to ride the camels for approximately 40 minutes.

4 of our 8 camels are youth and are specially trained to be ridden by kids, making this experience the best

choice for families vacationing in Cabo looking for kid friendly activities to enjoy with the entire family.

Upon your arrival to the park, we will introduce you to the camels and you will get to help us feed them. Then you will partake in some introduction games and learn tons of fascinating facts about the camels. After this, you will go to the loading zone where we are going to partner you with one of our camels. You will then start the journey through the oasis, where you will collect all the stamps needed to win the prize!!

MR

What to expect from your tour?

Camel Quest is an activity within Wild Canyon, an adventure park located in the third fork of El Tule Canyon.

El Tule Canyon is an amazing place. The moment you arrive, you’ll immediately feel captured by its magic. Situated in the middle of the desert, the canyon features an oasis on the bottom which keeps the vegetation lush and green.

And of course from here, you’ll never lose sight of the breathtaking sparkling Sea of Cortez.

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the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

MOON ZIPPING What to expect from your tour?

Moon Zipping is an activity within Wild Canyon, an adventure park located in the third fork of El Tule Canyon.

El Tule Canyon is an amazing place.

The moment you get there, you’ll immediately feel captured by its magic.

Situated in the middle of the desert, the canyon features an oasis on its bottom, keeping the vegetation lush and green.

And, of course, from here you’ll never lose sight of the breathtaking sparkling Sea of Cortez.

Upon your arrival at the park, we’ll provide you with the appropriate equipment and detailed instructions to your activity. Then, you’ll move on to the School Line—a zip line which is shorter and lower than our other zip lines (32 ft high, 164 ft long)and serves as a test drive. Here, you’ll have the opportunity to become familiar with the gear you’ll be wearing and practice the basic techniques to make sure you fully enjoy the rest of your tour.

Once you’ve finished the School Line, you’ll continue your tour through the remaining 4 lines reaching up to 2,673 ft. You’ll be flying across canyons, passing close to rock formations and watching the oasis below from bird’s eye view. And since we know everything 40

is more fun when done with friends, some of our zip lines are especially designed to be performed in tandem.

On those lines, if you’d like, we can connect you with one, two or even three of your friends so that you can fly together!

During the entire tour you’ll be accompanied by two guides—one on the take off platform, who will connect you to the line, and one on the landing platform, who will disconnect you.

the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

OFF ROAD RUNNERS DESCRIPTION

start your tour comprised of 5 different areas: Ocean view, Arroyo, Beach, Canyon and Mountain. By experiencing these 5 different types of terrain, you’ll get a good idea of what Baja offroad is all about.

One of the elements our visitors enjoy most is getting the dirt off with an air compressor. This allows you to leave the park comfortably as opposed to being covered by a thick layer of dust

Baja is known for its stunning paths snaking through the desert and challenging pilots as they explore the beauty of this rugged environment.

Our Off-Road Runners tour is ATVs deluxe. To get you started, we’ll equip you with top brand protection gear such as chest protector, elbow guards, goggles, and full-face helmet. Then we’ll give you the keys so that you can get a feeling for your 2011 twopassenger BRP CAN-AM Outlander 400. Our professional guide will make sure you have an unforgettable tour by taking you on routes that are appropriate for your driving skills and preferences, always including desert and beach.

What to expect from your tour?

Upon your arrival at the park, you’ll be introduced to your guide who will take you to the Off-Road Runners station and provide you with the appropriate equipment and detailed instructions to your activity including tips on ATV performance and specific driving tips for our tracks.

To ensure you have a great tour and to address any possible doubts you may have, we’ll take you on a test ride within our practice circuit, which includes all the challenges and obstacles you’ll find during your tour. This will help you become familiar with the vehicle and the terrain.

Once your practice ride is concluded, and all your doubts addressed, you’ll 41

the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

THE SLING SWINGER DESCRIPTION

What to expect from your tour?

The Sling Swinger is a must-do while at Wild Canyon. This ride, even though it involves a great amount of adrenaline, is very smooth, exhilarating and can be done solo or with a companion.

It’s a perfect ride to do with your significant other or best friend, where taking the plunge is just half the fun!

The Sling Swinger is one of the activities we offer at Wild Canyon that involves our famous glass Gondola. It’s there, where most of the action takes place and where adrenaline peaks.

Upon your arrival at the park, we’ll provide you with the appropriate equipment and detailed instructions to your activity. Then, you’ll take a cable car to the center of the canyon, where vtransfer to the gondola. Once inside the gondola, the feeling changes—with its tempered glass bottom, you’ll feel like you’re suspended in the air 300 feet above the canyon.

And then comes the moment when we connect you to the bar of the swing and release you. You’ll free fall and then start swinging in a pendulum of a 240-foot radius—the wind on your face, the intense feeling of falling and it’s all just half the fun. Just wait until you start swinging back and you get to live the experience all over again…but backwards!

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the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

TORTUGA ZIP LINES DESCRIPTION If your preferred way to enjoy the Baja desert is by getting close to it and flying through its vast canyons, Tortuga Zip Lines is the perfect activity for you.

Our 8-line tour has been thoroughly recommended by local visitors, who, after comparing it with other zip line providers in the area, agree that ours is the one where they had the most fun.

Why? Because it gives you the most flying time! Our zip lines, in addition to hanging at 300 feet above ground, reach 2,673 feet in length.

What to expect from your tour?

Tortuga Zip Lines is an activity within Wild Canyon, an adventure park located in the third fork of El Tule Canyon.

El Tule Canyon is an amazing place.

The moment you get there, you’ll immediately feel captured by its magic.

Situated in the middle of the desert, the canyon features an oasis on its bottom, keeping the vegetation lush and green.

And, of course, from here you’ll never lose sight of the breathtaking sparkling Sea of Cortez.

Upon your arrival at the park, we’ll provide you with the appropriate equipment and detailed instructions to your activity. Then, you’ll move on to the School Line—a zip line which is shorter and lower than our other zip lines (32 ft high, 164 ft long)and serves as a test drive. Here, you’ll have the opportunity to become familiar with

the gear you’ll be wearing and practice the basic techniques to make sure you fully enjoy the rest of your tour.

Once you’ve finished the School Line, you’ll continue your tour through the remaining 7 lines reaching up to 2,673 ft. You’ll be flying across canyons, passing close to rock formations and watching the oasis below from bird’s eye view. And since we know everything is more fun when done with friends, some of our zip lines are especially designed to be performed in tandem.

On those lines, if you’d like, we can connect you with one, two or even three of your friends so that you can fly together!

During the entire tour you’ll be accompanied by two guides—one on the take off platform, who will connect you to the line, and one on the landing platform, who will disconnect you.

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LIFESTYLE outdoor adventures

OUTDOOR ZIP LINE ADVENTURE

MEXICO´S PREMIER ADVENTURE COMPANY

Experience Cabo’s premier extreme ecoadventure with zip lines, rappelling, rock climbing and more Exhilarating and exciting, our Outdoor Adventure combines amazing activitieswith the impressive scenery of Boca de la Sierra, a UNESCO protected biosphere reserve. Zip line across canyons above a beautiful desert stream, rappel down a rock wall, traverse various suspended bridges, climb the famous Crazy Ladder and more.

This thrilling adventure brings out

the child in all of us. Upon arrival at the Base Camp, you’ll be met by our friendly and bilingual guides who will give you all necessary instructions.

Then you are off for an adventure of a lifetime! Rappel down and climb up rock walls, cross commando and hanging bridges, hang from the Tarzan Swing, climb the Crazy Ladder and zip line on 10 lines, including side-by-side lines for

racing your friends and the Monster line of over 1,700 feet (550 meters) long.

Safety is our primary focus. We are the only zip line operator in Cabo to offer doublesecurity zip lines, and our Outdoor Adventure has been designed to meet all standards set by the ACCT, the world’s leading challenge course trade organization.

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LIFESTYLE outdoor adventures

the lifestyle magazine · September 2012

OUTBACK & CAMEL SAFARI Enjoy a unique desert experience with a nature walk, camel ride, visit to a virgin beach and delicious regional cuisine.

This adventure takes you on a voyage of discovery as you journey away from the tourist areas and delve deeper into the stunning outback and secluded wonders of the Baja peninsula. Enjoy spectacular views, a gentle nature walk, camel ride and delicious cuisine as you explore Rancho San Cristobal on this exclusive adventure.

Explore a seaside ranch, which includes a working sea turtle sanctuary in our unique and fun Mercedes Benz® Unimog 4x4 truck. Along the way our expert guide will introduce you to Baja and the surrounding area.

Experience a guided nature walk and learn about the area’s spectacular flora and fauna. Head to a beautiful and peaceful beach for a once-in-lifetime camel ride overlooking the sea. Enjoy a tequila tasting and tortilla making lesson before a delicious lunch. Enjoy stunning views of the Pacific as you savor an authentic Mexican lunch prepared with regional spices and flavors and sip cool refreshing beverages.

Spend time with your new friends on your journey back to Cabos, sharing stories along the way.

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Did you know?

A camels hump does not store water. It stores fat, lessening heat-trapping insulation around the rest of the body.

the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

DOLPHIN SWIM EXPERIENCE A fun dolphin adventure with an exciting ride Everyone dreams of swimming with dolphins, and our Dolphin Swim Experience is your chance to chat, cuddle, play and swim with these charming and affable creatures.

Designed for those who want the comfort of a shallow platform (through most of the program) as well as an exciting swim encounter. From the platform, you will get to know your dolphin up close and personal – learning all about these gentle and amazing animals. You also enjoy a thrilling ride with your dolphin.

This is truly a unique and magical experience full of unique interaction and fun water activities.

DOLPHIN ENCOUNTER An unforgettable introduction to dolphins Our Dolphin Encounter is designed for non-swimmers and families; it is an ideal introduction to dolphins. This encounter takes place in the shallow water of our seawater pool - where you’ll get acquainted with these friendly and curious characters and learn about their anatomy, physiology and the history of the ocean’s most inspiring and intelligent mammals. Feel their smooth skin, feed them their favorite treat, kiss and play with them and communicate one-on-one using your newly learned hand signals – just like a trainer.

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DOLPHIN KIDS An unforgettable experience especially designed for kids At Cabo Dolphins we believe people of all ages should have the chance to experience our friendly family of dolphins. So we designed this program specifically for young children, age four to nine, to provide

them with the chance to interact and get closer to dolphins than they ever dreamed possible. Set in shallow water for safety and comfort, you are sure to see ear-toear smiles and hear giggles of delight, as the kids experience their encounter.

TRAINER FOR A DAY An educational and unique dolphin adventure If you love dolphins, or have ever thought about being a dolphin trainer, the adventure of a lifetime awaits you at Cabo Dolphins.

Developed for people who want to learn more about training marine mammals, our Trainer for a Day

program gives you the chance to spend an educational day working beside our dolphin trainers at our dolphin center in Cabo. You’ll learn animal care, training methods and experience fun in-water activities. A career as a dolphin trainer may be yours!

DOLPHIN SWIM

Our most exciting and interactive swimming adventure Our Dolphin Swim is the ultimate dolphin swim, providing the smallest group size and most interaction available anywhere.

Interacting 40 minutes in the water with a dolphin, you’re ensured the best possible opportunity to develop a close, personal bond with your new

dolphin friend. During this deep-water, intimate swim, you’ll discover all there is to know about dolphins, from the best possible teachers - the dolphins themselves - as they communicate and flirt with you in the comfort and safety of our specially designed pool.

TOP TIPS FOR OUR ADVENTURES

Sea Tours:

Land Tours:

Bring a bathing suit, sunscreen, hat, light sweater in the winter and for evening tours, money for souvenirs and photos.

For divers, we recommend that you avoid diving within 24 hours of a flight. Certified divers must bring their diving ID.

Bring closed-toe shoes, change of clothes, light sweater and money for souvenirs, snacks and photos. For safety reasons, persons with a history of convulsions, vertigo and cardiac problems and expecting mothers may not participate.

Dolphin Programs:

Expecting mothers:

For the dolphins safety cameras are not permitted in the pool or observation area.

Please check tour-specific limitations.

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Restricted from the Dolphin Programs, Outback & Camel Safari, Outdoor Zip Line Adventure, America’s Cup, Sunset Sailing, Scuba Diving and Snorkel & Sea Adventure.

FOR ACTIVITY RESERVATIONS & INQUIRIES PLEASE CONTACT

Susana Martin Director of Hospitality

Local Line: 624-144-4954 Toll Free: 888-655-9589

the lifestyle magazine · September 2012

LIFESTYLE outdoor adventures

SCUBA DIVING Dive the “the world’s aquarium” for an unmatched Mexico dive experience Whether you are a beginner or experienced diver, Cabo San Lucas and Cabo Adventures provide everything you need to experience and explore some of the best diving in the world.

Our highly qualified, PADI-certified dive team is there to make sure you have an outstanding and safe dive experience. You will travel to the dive sites aboard our 47-foot Scuba adventure, the most comfortable and welldesigned dive boat in Cabo–approved by the US Coast Guard, with full bathroom and fresh water showers aboard.

Our highly experienced dive masters will accompany you for your safety and comfort. Rest assured knowing that we have been in the scuba diving business for more than 15 y ears and will take care of everything.

LAND’S END (The Point) Depths start out around 25 ft. with the opportunity to dive the canyon. Calm conditions allow you to get up close and personal with the resident sea lions that call this spot home.

Loads of structure and life-covered rock walls are home to tropical fish, lobsters, hawkfish and even schools of tuna.

Eels are another common sighting. Currents can get a little strong and unpredictable so dives here are best suited for the intermediate to advanced diver.

DIVE LOCATIONS

NEPTUNE’S FINGER

PELICAN ROCK SAND FALLS

Also located in Cabo Bay, this dive brings you to rock piles and boulders covered in sea sponges, gorgonias and sea fans. The usual colorful display of tropical fish complete the picture with a good chance of a visit from a sea turtle. With the help of local protection agencies and volunteers, sea turtles are making a comeback here in Cabo.

Located in Cabo Bay alongside the rocky cliffs that lead the way to Land’s End, this area offers dives starting at 20 feet. Drop down the walls with sea fans and schools of goat fish, puffers, eels, parrotfish and angels.

Other common sightings are lobsters, jacks,rays and the occasional white tip reef shark.

Most famous for Jacques Cousteau’s discovery of the “Sand Falls”, this is a great choice for a quick trip that’s only a 5 minute boat ride from the Cabo marina.

NORTH WALL This is one of the best locations for beginning divers and those taking “resort” courses but it still holds wonders that even very experienced divers will enjoy

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LIFESTYLE services

FOR THE BEST CABO EXPERIENCE Think LIFESTYLE

SEPTEMBER special - book 5 nights more ** * Includes LIFESTYLE services, back & neck massage sampler. **GET COMPLIMENTARY TRADITIONAL MEXICAN DINNER WITH A COMPLIMENTARY TEQUILA TASTING **2X1 ACTIVITIES CABO ADVENTURES EFFECTIVE FOR STAYS FROM SEPTEMBER 1ST-SEPTEMBER 30TH, 2012

You might notice that we don’t have hundreds of villas listed on our magazine & site, that’s because we only rent villas that have been carefully handpicked, due to their location, amenities, architecture and layout. The villas that you see on our site are managed and fully operated

by LIFESTYLE , Cabo’s premiere Concierge & LIFESTYLE Management Company.

Voted Cabo’s best Property Management & Customer Service in 2010 & nominated for best Property Management, Customer Service, Villa Rental & Luxury Ground Transportation Service in 2011 (We were told that the winners would be announced in the summer of 2012).

You have the peace of mind knowing that you have a support team of over 40 staff assuring that your vacation is flawless.

On top of the great offering above we include the following services at no cost to you or your clients!

High thread count linens, fully stocked kitchens & added value services makes LIFESTYLE Villas the best value in rentals.

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We want you to have an experience of a life time each and every time.

When staying with LIFESTYLE Villas 4 or more nights you will enjoy the following services (worth over $450 USD) at no cost to you.

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Pre-arrival destination planning 1 arrival airport to villa private transportation in luxury late model Suburban (6 pax maximum) Arrival welcome cocktails & light snack (Margaritas or lemonade, salsa, chips & guacamole.)

Meet & greet by your Lifestyle concierge who is on call 24/7 Daily housekeeping (Except Sundays & Holidays-

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Available at extra cost) L’Occitane toiletries Hand daily delivery of NY Times fax Rental car preferred rates & complimentary delivery Discounted green fees @ Questro & Palmilla Golf courses Pre-arrival & Ongoing shopping available at $35 USD per trip (does not include grocery items)

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LIFESTYLE services

Villas you should consider • VILLA AMANDA Los Cabos Corridor Beachfront Villas

• Casa AlegrÍA Cabo del Sol Ocean & Golf View Villas

Bedrooms: 5 Bathrooms: 5.5 Sleeps: 11 FT2: 5,808

Bedrooms: 6 Bathrooms: 6.5 Sleeps: 12 FT2: 6,000

• CASA JUAN MIGUEL Cabo del Sol Ocean & Golf View Villas

• One Medano Beach Cabo San lucas Ocean & Golf View Condos

Bedrooms: 4 Bathrooms: 5 Sleeps: 8 FT2: 4,100

Bedrooms: 1 Bathrooms: 1.5 Sleeps: 2 FT2: 900

NOTES • WE’LL COOK WHAT YOU CATCH • Book 5 nights OR MORE • Includes all LIFESTYLE services • Enjoy daily cook service for breakfast or lunch • $100 USD credit for fishing & we’ll cook what you catch • Enjoy 2 x1 on all Cabo Adventure Activities Effective on stays between Oct 1st-30th, 2012

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LIFESTYLE culinary

CHILES RELLENOS (STUFFED PEPPERS)

6 Servings Preparation time: 1 hour

Welcome to our Culinary section. Here we will be exploring some of our favorite traditional and creative cooking & mixology recipes. Sometimes having that favorite dish, allows you to experience Cabo & Mexico while you are thousands of miles away. That special dish or favorite cocktail might be exactly what the doctor ordered, especially when you are dying to come to Cabo.

We hope you enjoy it & please feel free to share your favorite recipes, if they are creative & unique we would love to share it with everyone.

For this edition, we picked one of our favorite meals, Chiles Rellenos or stuffed peppers. This meal works for any occasion & can be made vegetarian or filled with ground beef, seafood & even chicken.

Buen provecho!

Ingredients: 6 Poblano chiles 1/2 kg of Chihuahua cheese cut into chunks 10 egg whites 1/2 cup flour 6 red tomatoes 1/2 onion diced 3 cloves of garlic 1/2 cup sour cream 1 tablespoon of chicken broth 2 bay leaves 1/2 liter of vegetable oil Preparation of chile Poblano (pepper) : Prepare the pepper by placing it over an open fire. You can do this on a BBQ or over the element of your gas stove. Make sure you turn the pepper often. Once the pepper is soft, you can take it off the fire, place it in a Ziploc bag, to make it sweat with the steam, this will make peeling the thin layer of skin off. Open one side of the pepper and stuff with cheese, you can hold the pepper closed if needed with toothpicks, but don’t forget you have them in there!

Preparation of salsa: Blend tomatoes, garlic, and onion, tablespoon of chickenA broth & 1 cup of water.

Add to deep skillet pan along with 2 bay leaves and heat on medium heat.

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Beat egg whites until stiff, dip chilies in egg whites and then in flour.

Meanwhile, heat 1/4 inch of oil in a large heavy skillet over medium-high heat. Carefully place the peppers in the hot oil, and fry on both sides until golden.

Drain peppers on paper towels, let simmer for 30 min & serve stuffed peppers with the sauce over it and a dollop of sour cream.

Do you have a special Chile Relleno recipe that you would like to share? Send us an email and show us your creation.

the lifestyle magazine · September 2012

LIFESTYLE mixology

DAMIANA INTRODUCTION: HISTORY, CHEMISTRY, GARDENING

This section is also about sharing our favorite recipes, fun facts & history behind specific local & international cocktails, liqueurs & wines.

You can be anywhere on the planet, but as you savor your favorite cocktail, it can completely transport you back to your favorite vacation destination. We hope these recipes can hold you over until your next visit.

Please feel free to share with us and our readers your favorite cocktail recipes & if you have a restaurant or bar in Los Cabos that you like to have that specific drink.

Salud !

DAMIANA: NATIVE SOUTH BAJA PLANT Damiana (Turnera diffusa or Turnera aphrodisiaca) is a woody plant with several stems that grows in hot and humid parts of Mexico, Central and South America.

It can also be found under such names as “hierba de la pastora,” “Mexican damiana,” and “old woman’s broom”.

The plant has approximately 1-2 m in height. Its leaves are 10-25 cm long and they are toothed on the edge.

The upper side of the leaves is smooth and pale green, while the lower one is hairy on the ribs. The leaves have a pleasant scent of chamomile. Damiana blooms during the whole summer with yellow flowers that rise from the leaves’ axils. The plant has small fruits that resemble a capsule divided into three parts. They are sweet and smell like fig.

DAMIANA MARGARITA RECIPE The Damiana Margarita is very popular in the Los Cabos area of Mexico.

Damiana Margarita * 2 oz 100% blue agave tequila * 1 oz fresh squeezed lime juice * 1-1/2 oz Damiana liqueur - Combine and shake with ice for 30 seconds then strain into a salt-rimmed (optional) martini glass garnished with a lime slice.

Damiana herb has a long and interesting history of use in the folk medicine. The indigenous population praises the plant for its antidepressant, diuretic, tonic, hypoglycemic, and antibacterial properties and use it as a general tonic to improve their health conditions. It was also used by the tribes as an aphrodisiac, because people thought the plant had the ability to improve sexual function.

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LOS CABOS

BISBEE’S

Bisbee’s Black & Blue Tournaments have been taking place in Baja California Sur, Mexico for over 30 years. The Bisbee’s are currently producing three tournaments – Bisbee’s East Cape Offshore in Buenavista which takes place each July, and the Los Cabos Offshore and Black & Blue Marlin Tournament which take place every October in Cabo San Lucas.

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LIFESTYLE Fishing

Started in 1980 by Bob Bisbee, the Black & Blue Marlin Tournament has grown from six teams with a purse of $10,000 to more than 150 teams with millions of dollars on the line. In 2006 the Black & Blue had its biggest overall cash payout of $4,165,960. This was, and remains, the largest payout in sportfishing history.

In 2000 Bisbee’s expanded to the east side of the Baja California Sur peninsula with the East Cape Offshore Tournament in Buenavista. In addition to marlin, this tournament included dorado and tuna and became so popular that a third event with the same format was started in 2002–the Los Cabos Offshore Tournament.

Over the years each tournament has developed its own personality with the East Cape Offshore being a laid back “Cabo fishing as it used to be” type of event, the Los Cabos which takes place just days before the Black & Blue and nick-named the “Little Bisbee’s”, is a very social event full of camaraderie where friends can meet, swap stories and get in a few days of fishing before the “Big Show”.

The final tournament in the series, Bisbee’s Black & Blue Marlin Tournament, is hard to describe if you’ve never been there. It’s five days of organized chaos full of hard-core excitement. With the beautiful and lively city of Cabo San Lucas as the backdrop, thousands of people crowd the marina walkways to shop, party and watch huge fish being weighed in at the scales in front of the world-famous Puerto Paraiso Entertainment Plaza. The Black & Blue is a once in a lifetime experience you’ll never forget, whether you take home memories or millions.

Los Cabos Offshore Charity Tournament | October 19-21 Cabo San Lucas, BCS Mexico Early Bird Deadline August 31st 2 Days of Fishing Base Entry $1,200, Across the Board $9,600

Black & Blue | October 23-27

Cabo San Lucas, BCS Mexico Early Bird Deadline August 31st 3 Days of Fishing Base Entry $5,000, Across the Board $63,100

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LIFESTYLE fishing

$1 MILLION MARLIN,

CAUGHT 9 MINUTES TOO LATE

OCTOBER 22ND, 2010 written by therockyriver.com staff “I just want a massage and to go to bed,” said Carl Riley, the angler who landed an 800-pound Blue Marlin worth up to $1 Million or more, 9 minutes after the weigh-in deadline had passed.

This heartbreaking story happened on the very first day of the 3-day Bisbee’s Black & Blue Jackpot Tournament – the richest marlin event in the world, in Cabo San Lucas, Mexico.

Around 3 pm, 20 miles off shore in the Sea of Cortez, Texan Carl Riley hooked into an 800-pound monster of a Blue Marlin that took him and his boat crew – Team Great Escape, five hours to land. Once Riley was able to haul the Marlin in the boat, they made the hour-long race back to the scales to weigh in before the 9 pm tournament deadline.

They pulled in at 9:09 pm, and were disqualified.

The kicker is the Marlin would have been landed much sooner, and the race to get back to the scales would not have been a factor, except that the huge fish died during the fight in the depths of the ocean. Riley was forced to reel in nearly a half ton of dead weight against the ocean currents, and rules prevent any of his teammates from helping him.

“I’m not in that good of shape. I should have worked out,” said Riley.

The Marlin blew away the eight other fish weighed in the first day 56

of the tournament, and would have guaranteed Riley and his crew a prize of $430,000. If no other teams land a Marlin that tops his, Riley and his team would have won over $1 Million.

To add insult to injury, the likelihood of any of the 103 teams catching a Marlin bigger than Riley’s, is slim to none. The fact is, Marlin around 800-pounds are incredibly rare in the area off of Cabo San Lucas.

Team Reelaxe (who would have taken second place if not for those 9 minutes) claimed the win in the first day with a 599-pound Black Marlin.

On Thursday, Team Great Escape was able to land a 430-pound Marlin – half the weight of the first catch – that held the lead for day two going into the evening.

Bisbee’s Black & Blue competition celebrated its 30-year anniversary this year. The tournament brings challengers in from all over the globe, handing out record checks unseen in any other type of fishing tournament. In 2008, the winners of the Bisbee’s tournament took home a first place check worth $2,162,035.

The entry fee across the board for the Black & Blue competition is $63,100 per team.

the lifestyle magazine · September 2012

LIFESTYLE Fishing

SPORTFISHING CHARTERS

CABO SPORT FISHING

PISCES SPORT FISHING

37Ft (PACIFICA) 1999 It´s here the Pacific Ocean joins with the celestial emerald waters of the Sea of Cortez and gives rise to this famous baja landmark. Apart from its overwhelming beauty and amazing rock formations, the Arch is an ideal habitat for marine birds and multicolored fish.

Observe the Sea Lions colony; take a scenic walk at Lover´s Beach and enjoy the great snorkeling this area has to offer. MAXIMUM 7 PEOPLE. ALL INCLUSIVE

Come fishing with the most reputable and longest established charter company in Cabo San Lucas.

Most people can only go big game fishing once or twice a year. They often travel thousands of miles to do so. That makes it crucial that everything goes to plan.

When the result is as important as that you need to be sure that you will have absolutely the best chance to catch the fish of your choice: be it a specific species or a bigger fish or just big numbers. So you need your charter company to listen to what you want and deliver on that.

Pisces are a charter company who will do just that.

PICANTE SPORT FISHING Picante Bluewater Sportfishing is the premiere sport fishing company in Cabo San Lucas and boasts the finest charter fleet of CABO Yachts in the world! Our main office is located at the head of the docks right in the Cabo Marina District and only a few feet from the whole picante fleet of boats that take you to the fishing grounds. We offer trips and boats that vary in size and price from 24 feet to 78 feet. The combination of having the best kept fleet of sport fishing yachts and our main office so close to all of the action allows us to deliver the best and most consistent sport fishing experience in town.

CABO MARLINI SPORT FISHING If you like fishing in total comfort the Fearless is your ideal choice. The Fearless is a newer model 45 foot Riviera fishing vessel equipped with the most up to date modern amenities. This is one of the most popular fishing vessels in Cabo San Lucas. This boat will allow up to 8 people to fish in comfort. . If you are looking for a great fishing experience plus at the same time you want to spoil you and your family, friends or guests the Fearless is the charter boat of choice.

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LIFESTYLE yatching

53FT. Silver Lining The Silver Lining is a stunning 2012 Azimut 53’ custom Fly bridge with 2 staterooms, 1 bedroom w 2 single beds, crew quarters, 3 bathrooms, perfect for cruising our azure waters. This fast moving state of the art yacht is set up for your total enjoyment on the water.

• Bose surround sound throughout vessel, DirecTV, DVD, cd/ mp3 • Full national brand top shelf bar included • Miele espresso/cappuccino maker • 14’ Nouvarania center console tender, twin MAN 1000 Hp engines, gyroscope option that reduces “ boat roll 85%” virtually eliminating sea sickness!

• Light snacks provided (more detailed menu is available upon request • Light fishing Accurate W50 reels & poles • Snorkeling equipment • Docked in Puerto Los Cabos, Cabo’s newest Marina • Private Transportation available Half day 4 hrs @ $2500 USD / Full day 8 hrs @ $4500 USD 58

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LIFESTYLE yatching

DAWN PATROL LOS CABOS 63’ SEA RAY SUN PATROL YAcht Charter Service (4 Hours) A perfect start! You will have the opportunity to do what you like to do. If you like to explore, do some fishing, snorkel all the time you need, see land’s end and sea lions colony, have a private lunch or dinner or just relax.

• Snorkeling gear • Fishing equipment • Open Bar (National and International drinks) • Bottled water and Beer • Check out the menu Sunset (4 Hours) Enjoy a magnificent sunset between the Sea of Cortez and the Pacific Ocean.

• Charter Service for 4 hours • Open Bar (National and International drinks)

• Bottled water and Beer • Check out the menu Snorkeling (4 Hours) The tour will depart from the CSL Marina to Santa Maria Bay or Chileno Bay. The captain will take you close to The Arch, sea lions colony, and all famous spots of the area. Enjoy the amazing views of Los Cabos.

Tour includes: • Charter Service for 4 hours • Open Bar (National and International drinks) • Bottled water and Beer • Snorkeling gear • Fishing equipment • Check out the menu

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the lifestyle magazine · September 2012

LIFESTYLE tips

DRIVING IN MEXICO: A SHORT PRACTICAL GUIDE

1. Buy Mexican Auto Insurance. Mexican auto insurance is a must if you plan to do anything more than a quick hop across the border since, in the case of an accident Mexican authorities will not accept foreign auto insurance policies. Any Mexican auto insurance coverage you purchase should include claims adjusters that will come to the scene of an accident and an attorney.

This becomes very important since, in the event of an accident, you are not allowed to move your vehicle and you may be detained by the police in the event that anyone is hurt until fault can be established.

2. Be aware that not all roads are in the best of conditions. Although over the last 6 to 8 years there has been an increase in the number of four-lane toll roads throughout the country, some of the minor roads, for instance those between small towns, are more likely to be paved with cobblestone instead of asphalt and, either way, they all have their share of pot holes and ruts to be careful about.

3. Although there are reports of people being stopped and their property being stolen while on an isolated road, there are few reports of people actually being injured. The best way to avoid this is to drive during the day and not to stop for hitchhikers. Also beware of any foreign objects in the road; these are normally placed there so that an unsuspecting driver will be forced to stop.

4. Try to restrict driving to daylight hours. This is common sense wherever you drive since road signs are easier to read, road hazards are easier to see and avoid and there are normally more cars traveling the same road you are so there is less chance of anything bad happening. Always be aware of livestock. On most U.S. roads, livestock is unheard of except in rural areas.

In Mexico, however, livestock creates a large problem because of a lack of fencing around the highways. Livestock are normally left to roam wherever they can find food and this is sometimes near a well traveled road. Each year there are less and less sightings of livestock along the corridor highway.

The new highway to La Paz also is wonderful as they have the entire highway fenced off so we won’t be seeing as many as before, but its always good to be aware.

5. Remember that most people do not use their turn signals and not all cars you see on the road have functioning brake lights. Avoid accidents by keeping your distance, using your turn signals and being aware of those who don’t.

6. Always know who has the right of way. This is sometimes difficult because, 60

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LIFESTYLE tips

even though you may be in the right, if the “the other guy” is bigger, he won’t care. This means you will want to slow down at all intersections and look both ways whether you are required to or not; it also means you will want to yield to larger vehicles that want to occupy your same lane space.

7. Always plan your trip ahead of time. Take a good road map along with you and know where your stops are going to be. In the old days, there were sections where you HAD to have an extra tank of gasoline as you wouldn’t make it, now a days, there are PEMEX stations everywhere, but a good rule of thumb is to not let your tank go below 1/4.

8. Remember that here, just as anywhere else; all those things you learned in driving school apply. Keep free space in front, behind and beside you when driving; obey the speed limits; use your turn signals; and always make sure your vehicle is in good condition and that you have plenty of spare parts (i.e. tire, water for the radiator, transmission fluid and oil) before beginning your journey.

9. Buy a basic Spanish phrase book before your trip. Learning how to tell someone you need a mechanic (necesito un mecánico), help changing a tire (necesito ayuda para cambiar la llanta) or directions (dónde está or cómo llego a) can be very useful. Even if you can’t pronounce it quite right, people will usually get the message and be able to effectively communicate to you what you need to know.

10. Mexico’s Driving Signs: you might want to print them out as a reference when driving down. Please keep in mind that measurements are specified in metric so make sure not to get cm and meters confused with feet and inches AUTHOR’S NOTE: Just in case you’re considering risking the trip without Mexican auto insurance, consider the following: • Mexican law is Napoleonic (soon to change) — this means that you are guilty until proven innocent. The person deciding this will most likely be the policeman who arrives at the scene of the accident, especially if you cannot provide proof of Mexican auto insurance and/or failure to have an adjuster appear.

• When a traffic accident does occur, the police may impound your vehicle, especially if there is no one there to help you defend your rights such as an insurance adjuster and/or an attorney. Also know that in the event that someone is injured and you are found responsible, you might not only be held liable for those person medical expenses but also for financially supporting them and their dependents until they recover. If you have an attorney he will probably be able to help you negotiate a more reasonable settlement than that which you could negotiate on your own.

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LIFESTYLE transportation

the lifestyle magazine · September 2012

What better way to enjoy your vacation than having your own personal driver...

TRANSPORTATION AIRPORT TRANSPORTATION Lifestyle private airport transportation allows you to begin your vacation as soon as you clear customs.

Using our service there are no airport rental car hassles, no chances of getting lost and no international driving rules to remember.

Our bilingual driver will meet you and assist you with your luggage to one of our luxury Suburban SUV’s where you will be treated to a cool, clean facial towel and ice cold bottled water.

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the lifestyle magazine 路 September 2012

LIFESTYLE transportation

Prices are based on round-trip from/to SJD airport.

Maximum capacity of passengers per vehicle: Suburban (6), Van (10).

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FACEBOOK for special FB promotions.

ACTIVITY TRANSPORTATION What better way to enjoy your vacation than having your own personal driver?

For just a few dollars more than the cost of a rental car you can relax, enjoy your dinner or scheduled activity without the stress of driving or parking in unfamiliar surroundings.

Due to government regulations, all private transportation arrivals & departures must be made at least 48 hrs before arrival and departure must be confirmed before arrival. Private transportation for any activity during your stay must be requested at least 72 hrs before arrival to Cabo.

If you are already in Los Cabos and require additional transportation services for activities or tours, we will be more than happy to arrange a reputable taxi service. Prices are subject to change without prior notice. Specialized tours and group rates available.

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LIFESTYLE realestate

the lifestyle magazine 路 September 2012

REALESTATE LISTINGS from PRUDENTIAL CABO GOLD

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the lifestyle magazine · September 2012

LIFESTYLE realestate

Casa Rio de Luna

Casa Buena vista

$5,100,000 USD Palmilla Sur Location: Hilltop Stunning ocean views

$2,975,000 USD

Set in a commanding position, this magnificent residence simply must be toured. Sold fully furnished, this home catches your attention from the moment you enter. You will want to explore and when you do, you will find this to be the complete family residence with something for all ages.

Direct beach access too! You will not find another home in Los Cabos like this. Very unique! 6BR/6.5BA. Flex 10-1546.

Great quality materials and attention to detail went into the design of this home, recently reduced in price is ready for it’s new owner. Come and tour, please note an appointment is required to do so.

This is a really very beautiful 5BR/5.5BA home in the gated community of Cabo del Sol. (it’s one of our marketing teams favorites too!) With int sqf of 4,9000, Casa Buena Vista offers stunning golf and ocean views and is a very few steps to the beach. Flex 09-822

Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold.com Why we like this home Possibly, the best views in Los Cabos. Magnificently constructed and furnished residence built on a scale rarely seen in the Baja. Attention to detail throughout and direct beach access too. A rarity and now offered at a much reduced price. Bring your tours and offers for this dream home.

Cabo del sol Location Golf and ocean views

Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold.com Why we like this home One of our favorite homes and we would love to see this sold to a happy and lucky new owner. Beautifully designed and lying in a great location. Beautifully furnished too! The quintessential Cabo del Sol. A pleasure to visit, a joy to own.

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the lifestyle magazine · September 2012

LIFESTYLE realestate

Villa Paraiso

Villa 76

$2,200,000 USD Arrecife Oceanfront

$1,700,000 USD Villas del Mar - Palmilla Location Oceanside Golf

A turnkey, fully furnished and much upgraded oceanfront property set in a very intimate gated community of just three homes. 4BR/4.5BA separate TV area, gourmet kitchen. Shows very well.

Flex 11-457.

Lovers of luxury and golf will be delighted by this home located in Villas del Mar. Gorgeous build, fantastic furnishings, beautiful relaxing views and just look at the price.

Flex 12-422 Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold.com

Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold.com

Why we like this home A golf lovers treat!

Wonderful location in Palmilla, fully and tastefully furnished, priced to move!

Why we like this home You simply don’t get much closer to the water than this. Beautifully designed, gorgeous separate apartment. At the water’s edge and offered at an unbelievable price.

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Casa de Omega

Puerta del Sol B303

Contemporary 5BR/5.5BA home located in one of the most delightful, intimate and private communities anywhere within Los Cabos. Fully furnished, private access to beach only steps away. 4,800 sqf AC Flex 11-930.

A Gorgeous 3BR/3BA fully furnished condo over 3,291 sqf. Beautiful setting, fabulous views, located in a feature rich community known and admired worldwide. Now offered at a substantially reduced price to move. Flex 101083.

$1,200,000 USD Blue Sea SJD Corridor Location Oceanfront

Listing Agent: Allison Arraut. Tel 011 521 624 122 5890 (Cell) or 011 52 624 143 4626 (Office) or at allison.arraut@ prucabogold.com Why we like this home Great oceanfront location in this ultra secure community. Recently reduced in price this contemporary home is yours, just open the door and enjoy the benefits of beachfront living. It’s a great home.

$950,000 USD Cabo del Sol Location Ocean view

Listing Agent: Marshall Hugo: Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6835 (Cell) or at marshall@prucabogold. com Why we like this home Located in the world famous community of Puerta del Sol, inside the gated community of Cabo del Sol. Casa Cielo has gorgeous views, is beautifully furnished and has the best floor plan in the community.

Great facilities on site within this gated, upscale community wonderful condo recently reduced in price.

the lifestyle magazine · September 2012

LIFESTYLE realestate

Casa Stamm

Coral 302

Cardenal 101 Pelicano 104

$910,000 USD Las Posadas – Cabo del Sol Location Oceanside - Golf & Ocean views

$299,000 USD Casa del Mar Cabo Real Location Oceanfront

$295,000 USD Las Gardenias Cabo Real Location Golf

$199,950 USD Terrasol Cabo San Lucas Location: Oceanfront

A fully furnished 4BR/4.5BA Cabo del property located in the Las Posadas subdivision.

Nice layout for privacy and relaxed living. Full details of this wonderfully priced home on the flyer. Flex 12-1018.

1BR/1BA fully and nicely furnished oceanfront condo in the upscale community of Casa del Mar. Great facilities on site. Flex 12-329

2BR/2BA Fully furnished golf course condo set in one of the sought after gated communities in Los Cabos.

Great facilities, beautiful gardens, separate bodega.

This home is fully wheelchair accessible both inside and out including the master en suite bathroom.

Come and be a part of the privileged Las Gardenias lifestyle. What a great deal this is - 24 hours notice is required for tour appointment, contact the agent now and be first to snap up this killer deal. Flex 12-1137

A fully furnished 1BR/12BA condo with the bonus of a Murphy bed allowing 4 people to sleep in comfort.

Secure beachfront community with lots of facilities. Flex 12-730

Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold. com Why we like this home Great, great value in this wonderfully priced Cabo del Sol home. Excellent example of careful design, twin casitas, fully furnished, ocean and golf views. An absolute steal!

Listing Agent: Lilia Nava.

Tel 011 52 624 104 3225 (Office) or 011 521 624 151 5424 (Cell) or at lilia@ prucabogold.com Why we like this home Located midway between San Jose del Cabo and Cabo San Lucas, Casa del Mar is a wonderfully maintained gated and oceanfront community.

Coral 302 is nicely furnished and has just had a $50,000 USD price reduction. Great value for an upscale oceanfront community.

Listing Agent: Debra Dodson Tel 011 52 624 104 3225 (Office) or 011 521 624 141 6894 (Cell) or at Debra@prucabogold. com Why we like this home Oceanfront property with only a short walk to downtown doesn’t come much cheaper than this.

This furnished condo comes with a sliding room divider and a Murphy bed and sleeps up to 4 in comfort. Great deal!

Listing Agent: Marshall Hugo 011 52 624 104 3225 (Office) or 011 521 624 141 6835 (Cell) or at marshall@ prucabogold.com Why we like this home Why we like this property Often called “The best kept secret in Cabo” Las Gardenias is a gorgeous golf community which exudes tranquility. This condo is priced at $60,000 USD below developer price, is furnished and has the features of being wheelchair accessible both inside and out. Come share the Gardenias lifestyle!

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the lifestyle magazine ¡ September 2012

LIFESTYLE villas

Turn Key Villa Rentals Our turn key villa rental program consists of a carefully handpicked selection of stunning beachfront, ocean & golf view villas and condominiums in Los Cabos’ most prestigious developments. On the contrary to most villa rental companies, we manage every home we rent, and therefore we are able to maintain superb quality standards in every property.

On top of the high standards that we have in place for the assets, we have established standard operating procedures in place that allow us to provide our guests with a seamless vacation or ownership experience. Our villa rental program is unique as we include many added value services for our guests at no charge, simply because we want you to have an experience of a lifetime, each and every time.

Villa serena

CASA NIRVANA

Casa juan miguel

Beachfront View Villas

Ocean & Golf View Villas

Ocean & Golf View Villas

Bedrooms: 5 Bathrooms: 5.5 Sleeps: 8 FT2: 6,103

Bedrooms: 5 Bathrooms: 5 Sleeps: 8 FT2: 4,500

Bedrooms: 4 Bathrooms: 5 Sleeps: 8 FT2: 4,100

http://www.lifestylevillas.net/en/ Property/Villa-Serena-8.html

http://www.lifestylevillas.net/en/ Property/Casa-Nirvana-23.html

http://www.lifestylevillas.net/en/ Property/Casa-Juan-Miguel-14.html

Los Cabos Corridor

Las Residencias, Punta Bella

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Cabo del Sol, Cabo San Lucas

the lifestyle magazine · September 2012

LIFESTYLE villas

Long Term Rentals More and more people are relocating to Los Cabos for its great weather, natural beauty and Lifestyle. LIFESTYLE can assist you to find that perfect long term rental. Some of our LIFESTYLE Villas are available on a long term rental basis.

VILLA AMANDA

ONE MEDANO BEACH

Bedrooms: 5 Bathrooms: 5.5 Sleeps: 11 FT2: 5,808

Bedrooms: 2 Bathrooms: 2 Bedrooms:1 & 2 Sleeps: 2 FT2: 2,250

Los Cabos Corridor Beachfront Villas

http://www.lifestylevillas.net/en/ Property/Villa-Amanda-7.html

Cabo San Lucas Ocean & Golf View Villas

http://www.lifestylevillas.net/index. php?option=com_iproperty&view=pro perty&id=5&Itemid=216

All LIFESTYLE clients have access to the Sheraton Hacienda del Mar resort amenities. This includes discounts at the different restaurants, access to gym, pools, spa and the Kids’ Club.

The Kids Club is a safe place for school-aged children to spend time outside the home with other kids. It provides play and childcare in a stimulating environment, offering new opportunities for children to develop and learn and bringing peace of mind to parents who want to spend some time shopping, having spa treatments, etc.

Since the schedule of events changes seasonally, please contact us for the current list and more detailed information.

CASA ALEGRÍA

VILLA COLibrÍ

Bedrooms: 6 Bathrooms: 6.5 Sleeps: 12 FT2: 6,000

Bedrooms: 3 Bathrooms: 3.5 Sleeps: 8 FT2: 3,850

http://www.lifestylevillas.net/en/ Property/Casa-Alegria-20.html

http://www.lifestylevillas.net/en/ Property/Villa-Gracia-21.html

Cabo del Sol, Cabo San Lucas Ocean & Golf View Villas

Cabo del Sol, Cabo San Lucas Ocean & Golf View Villas

Toll Free: 1-888-655-9589 US Tel.: 619-564-4399 US Fax: 619-955-6624 Mexico: 011-52-624-144-4954 Email: info@lifestylevillas.net

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the lifestyle magazine · September 2012

LIFESTYLE villas

Casa Corona Cabo del sol

Lifestyle Villas proudly presents, Casa Corona located in Cabo del Sol. Casa Corona 5,000 square feet, 5-bedooms and has all the finishes you would expect in a luxury villa rental: open-beam ceilings and natural stone throughout, exquisite kitchen, infinity-edge pool and spa with poolside palapa bar, and beautiful collapsing pocket doors that disappear to open up the living and dinning room to views of the water and golf course views.

This home has stunning architectural features through out the home. Detailed floor rock work, local palo de arco is used to adorn the ceilings, custom wood doors, frames cabinetry and doors.

Its great for 3 couples as there are 4 masters, 3 are located inside the main home & a casita is located off of the main entrance, where you have a free standing studio, with a full kitchenette, living/tv room & full bedroom with ensuite bathroom.

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Los Cabos is an unforgettable experience for the entire family thanks to its championship golf courses, incredible water sports, excellent sport fishing

and gorgeous beaches. With in the Cabo del Sol development, you have two championship golf courses: Cabo del sol Jack Nicklaus Ocean course and the Tom Weiskopf Desert course. All Lifestyle Villas guests get discounts at these courses and all other world class courses in Cabo.

You also have access to the Sheraton Hacienda del Mar during no Peak season, which is only a 2 min drive.

Casa Corona and your Lifestyle Team await you.

VILLA DETAILS • Master Suite: King sized bed, ensuite bathroom, ocean view • Guest Suite 1: King sized bed, ensuite bathroom • Guest Suite 2: King sized bed, ensuite bathroom • Guest Suite 3: 2 Full sized beds, ensuite bathroom • Casita: Queen sized bed plus one Full sofa, en-suite bathroom Bedrooms: 5 Bathrooms: 5.5 Sleeps: 12 FT2: 5,000

the lifestyle magazine · September 2012

LIFESTYLE villas

CASA STAMM

CABO DEL SOL

Casa Stamm is a 3,900 square-foot, single-story, Hacienda-style home situated on the 1st fairway of the Jack Nicklaus signature golf course in the exclusive gated community of Cabo del Sol. This 4 bedroom 4.5 bath home offers golf course and ocean views from the main part of the house as well as the master bedroom.

Casa Stamm is perfect for families; the spacious master bedroom, oversized guest suites, and separate living quarters perfectly provide plenty of space for everyone to relax and enjoy themselves. There are two master suites located inside the main house and two guest suites located in the courtyard. The 2,800 squarefoot outdoor patio features a built-in Viking gas grill, furniture for lounging and al fresco dining while the gourmet kitchen is a perfect place to host a dinner party.

Vacationing in paradise is only a part of your overall experience; the Lifestyle team will take care of every detail from stocking your villa prior to arrival to your private transportation from

the airport. Your Lifestyle Concierge is on call 24 hours a day to assist you with preferred tee times or afternoon cocktails poolside.

Casa Stamm and your Lifestyle Team await you...

VILLA DETAILS • Master Suite: King sized bed, wall safe, ocean view • Guest Suite 1: King sized bed, ensuite bathroom • Guest Suite 2: King sized bed, ensuite bathroom • Guest Suite 3: Two Twin sized beds, en-suite bathroom Bedrooms: 4 Bathrooms: 4.5 Sleeps: 8 FT2: 3,900

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the lifestyle magazine · September 2012

LIFESTYLE villas

AGAVE AZUL

Cabo del Sol, Cabo San Lucas Villa Agave Azul is a marvellous ocean & golf course view villa, featuring 4,400 square feet of Mexican architecture situated on the 1st fairway of the Jack Nicklaus signature golf course in the exclusive gated community of Cabo del Sol. This 4 bedroom + housekeeping quarters 5 1/2 bath home offers golf fairway views from the two master bedrooms, living and dining areas, as well as from the rooftop deck.

This villa is perfect for families or larger groups as the bed make-up and location of rooms give each guest their own sense of privacy. Alongside the elegant swimming pool with waterfall Jacuzzi spa, is a large terrace that has breathtaking views of the first fairway of the ocean course with the Sea of Cortez as your backdrop, making it perfect for outdoor living and entertaining.

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Let Lifestyle take care of all your needs before you arrive and once in residence.

Vacationing has never been so easy.

Villa Agave Azul and neighbouring Casa Stamm can be combined for that perfect family reunion. Combining both homes will give you 9 bedrooms

in total, or if you need more space, you can also add Casa Juan Miguel, Casa Corona and Casa Alegria which totals 24 bedrooms all with in one block away from each other. You’ll love the newly remodeled kitchen!

Villa Agave Azul and your Lifestyle Team await you.

VILLA DETAILS • Master Suite: King sized bed, wall safe, ocean view • Guest Suite 1: King sized bed, ensuite bathroom • Guest Suite 2: Two Queen sized beds, en-suite bathroom • Guest Suite 3: Two Queen sized beds, en-suite bathroom • Maid’s Quarters: Full sized bed, separate living area, bathroom

the lifestyle magazine · September 2012

LIFESTYLE villas

VILLA GRACIA

LAS RESIDENCIAS AT PUNTA BALLENA Villa Gracia is a beautiful, well appointed home located in the private gated community of Punta Ballena, which is home to the world famous Esperanza Resort. Beautifully framed archways of rich woods combined with marble floors, neutral tones and rich red and brown accents give a classic hacienda exterior look, yet a contemporary interior feel to this home. It is old world Mexico combined with modern day amenities.

Spacious indoor living areas make this villa very comfortable for 3 couples with children. Bedrooms are large and 3 of the 5 have ocean views. The lower v master has a private pool plunge pool just steps from your king size bed. All rooms have large en suite bathrooms with marble throughout.

Lifestyle Villas goal is to provide you with an unforgettable vacation experience. When booking a Lifestyle Villa, you know you will be arriving to a villa that is well managed, maintained & have personalized attention from our team on the ground. We provide additional services to you at no extra

cost, some of those services include: pre-planning your vacation, one complimentary airport to villa transfer for up to six passengers, arrival cocktails and appetizer, a dedicated Lifestyle Concierge, daily housekeeping (Mon- Sat) & daily delivery of the NY Times fax. (Minimum rental of 4 nights required to receive the above services) VILLA DETAILS • Master Suite: King sized bed, en-suite bathroom, Jacuzzi tub, ocean view • Jr. Master: King sized bed, en-suite bathroom, Jacuzzi tub, ocean view • Guest Suite 2: Queen sized bed, ensuite bathroom, ocean view and private pool area • Guest Suite 3: Two Twin sized beds, en suit bathroom • Casita : Two Twin sized beds, en-suite bathroom Bedrooms: 4 Bathrooms: 4.5 Sleeps: 8 FT2: 4,500

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the lifestyle magazine · September 2012

LIFESTYLE villas

CASA PABLITO

DOWNTOWN, CABO SAN LUCAS Casa Pablito, one of Cabo’s original boutique hotels is now a private residence, perfect for larger groups who want to be centrally located in Cabo San Lucas. Casa Pablito was built by Mr. Ed Giddings, the developer/ architect of Club Cascadas. This home was originally built to house his crew that built the main hotel as most of the artisans had to be brought from the mainland Mexico. With style and charm, Mr. Giddings and his son Mark created “Casa Pablito” named after Mark, whose middle name is Paul, hence “Pablito”.

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This home no longer belongs to the family, but the current owners wanted to keep the original Mexican Hacienda look & feel, something’s are best kept as they are. The 14 bedroom/14 bathroom home is located on a corner lot, completely walled in so you have total privacy. The guest suites, kitchen and dining area all face the sparkling large blue pool and swim up Palapa bar, that has a large shaded Jacuzzi entertaining area.

All bedrooms have en suite bathrooms, most have sitting areas & either have

queen or twin beds. Breakfast is served in the outdoor dining area surrounded with tropical plants & designed to remind you of the old Haciendas found on the mainland Mexico. You have an open air kitchen & bar area; where you or your cook can prepare your favorite Mexican meal & of course your freshly squeezed Margaritas while you watch your favorite sporting event on a large screen television Though the home is located down town, you are truly in your own little paradise, with well, everything you need to have a great vacation, family reunion or private event. Casa Pablito is ideally located in the original section of Cabo San Lucas, a short distance from the beach and near the main road to San Jose del Cabo, Todos Santos and La Paz. If you want to have a great experience with your friends & family in an affordable villa rental, Casa Pablito & your LIFESTYLE team await you.

VILLA DETAILS • 14 bedrooms with 9 Queen Size beds and 13 Twin Size beds.

• 14 bathrooms • Max Guests: 31

Social Media: The Role in Marketing?

Understanding the Role of Social Media in Marketing

NEWS • We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.

• Social media makes us "real" to consumers. If you want people to follow you don't just talk about the latest product news, share your personality with them.

• We can use social media to associate ourselves with our peers, that may be serving the same target market.

• We can use social media to communicate and provide the What is social media and what role does it play in our marketing? This interaction that consumers look for. is probably a question we wouldn't have received two years ago, but yet today it's the most common question that enters our marketing strategies department.

First off, let's talk about what social media is. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Twitter, Social media carries with it a lot of value, but how do Facebook, Linkedin and YouTube. you do it right?

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.

You cannot just depend on social media, you must integrate it with other vehicles of marketing while social media will create awareness. Be yourself, reflect personality. There are no written "right" or "wrong" rules when it comes to social media, only you can determine what will work for you. Be consistent, if you do not plan on The downfall to social media, if you could call it that is that it must be being consistent don't do it at all - it's a waste of everyone's time. a part of your everyday life in order to keep the momentum and attention you need for it to be successful.

Success stories are abundant when it comes using social media from headhunters that find job applicants to new businesses that Social media is not only for the small business owners want to introduce a new product as well as already established that are trying out an experiment, we have to correct Fortune 500 companies that want to strengthen their brand. The role you. Every brand and transnational companies have of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and become involved in social media. makes you visible to those that don't know your product.

What role should it play in your marketing? It's a tool we use to inform Use it as a tool that creates a personality behind your brand and consumers about our products, who we are and what we offer. Social creates relationships that you otherwise may never gain. This media does that. Here is how: creates not only repeat-buyers, but customer loyalty. Fact is social media is so diversified that it can be used in whatever way best suits • We can use social media to provide an identity to who we are and the interest and the needs of your business. the products or services that we offer.

Blvd. Lázaro Cárdenas Edif. Rose Mary Int. 103 Cabo San Lucas, B.C.S. C.P. 23450

Business Marketing Strategies

T. (624) 143 7656 jparra@im.com.mx lsolis@im.com.mx im.com.mx

Market research - Advertising - Graphic Design - Multimedia Direct Marketing - Audio & Video Production - Printing

the lifestyle magazine · September 2012

LIFESTYLE GOLF

The secret

to paying lower

green fees

in Cabo

Los Cabos is Mexico's number one golf destination for world class Championship golf courses. Eleven courses in total. Three Private Country Clubs, El Dorado Country Club, Querencia Country Club & the newest addition Diamante. One nine hole course by the Mayan golf group. 6 resort courses including.

Cabo san Lucas Country Club Roy Dye Cabo del Sol Ocean Course

by Jack Nicklaus Cabo del Sol Desert Course

by Tom Weiskopf Cabo Real by Robert Trent Jones, Jr. Club Campestre San Jose del Cabo by Jack Nicklaus Puerto Los Cabos:9 holes

by Greg Norman and the other 9 holes by Jack Nicklaus 76

Though considered by some as intimidating, avid golfers will find them challenging and will appreciate the genius and skill that went into their designs, while less experienced players will be rewarded with a good day’s combat & magnificent views (including whale watching in the winter months!).

The magnificent terrain is comparable to that found in Arizona and California desert golf courses. What sets Los Cabos apart is the presence of the Sea of Cortez, a sparkling waterwonderland of incredible hues reaching as far south as the eye can see & teaming with wildlife. Golfers here have an added bonus eleven

months of rain-free vacation play.

So how do you get discounts on green fees?

Since we strongly belive in providing outstanding service & offerings, we are passing on discounts to all of our guests who stay in a LIFESTYLE Villa.

In some cases you'll get to enjoy upto $35 USD off per green fee. See the table with pricing.

So for your next trip, consider staying with LIFESTYLE & enjoy these discounts plus our additional added value services.

the lifestyle magazine 路 September 2012

LIFESTYLE GOLF

LOS CABOS GOLF 2012 - LIFESTYLE PREFERRED RATES PALMILLA

JUN 1 - OCT 31, 2012

Round of Golf Morning Time 7:00-11:50 AM Twilight 12:00 PM-Close

Public Rate $144.30 $99.90

CABO REAL Round of Golf Morning Time Twilight 1:30 PM-Close

JUNE 1 - OCT 31, 2012 Public Rate Lifestyle $180.00 $155.00 $140.00 $120.00

NOV 1 - DEC 25, 2012 Public Rate Lifestyle $170.00 $200.00 $140.00 $120.00

JUNE 1 - OCT 31, 2012

NOV 1 - DEC 25, 2012

CLUB CAMPESTRE

Lifestyle

$116.55 $83.25

Round of Golf Morning Time Twilight 1:30 PM-Close

Public Rate $180.00 $140.00

PUERTO LOS CABOS Round of Golf Morning Time Twilight 1:30 PM-Close

JULY 1 - OCT 31, 2012 Public Rate Lifestyle $130.00 $150.00 $110.00 $ 95.00

CABO DEL SOL OCEAN

JULY 1 - SEP 30, 2012

Round of Golf Morning Time 7:00-10:50 AM Twilight-Day 11:00 AM - 12:50 PM Twilight 1:00 PM-Close

CABO DEL SOL DESERT Round of Golf Morning Time 7:00-10:50 AM Twilight-Day 11:00 AM - 12:50 PM Twilight 1:00 PM-Close

Lifestyle

$155.00 $120.00

PR/Lifestyle

$255.00 $185.00 $145.00

Lifestyle

$170.00 $130.00 $ 99.00

Lifestyle

$115.00 $ 85.00

NOV 1 - DEC 25, 2012 Public Rate Lifestyle $150.00 $175.00 $130.00 $110.00 OCT 1 - OCT 31, 2012

NOV 1 - MAY 31, 2012

PR/Lifestyle

PR/Lifestyle

$280.00 $235.00 $185.00

JULY 1 - SEP 30, 2012 Public Rate $170.00 $130.00 $ 99.00

Public Rate $135.00 $ 99.00

$355.00 $280.00 $215.00

NOV 1 - MAY 31, 2013 Public Rate $230.00 $165.00 $110.00

ALL RATES INCLUDE 11% TAX 77

Lifestyle

$230.00 $165.00 $110.00

COSTA BELLA (BEAUTIFUL COAST)

Sloping hills, white sandy beach and private cove make this parcel a developers dream.

Colinas inclinadas, playa de arena blanca y ensenada privada hacen de este lote un sue単o para todo desarrolladores.

BEACHFRONT PARCEL OVERVIEW Linear Beachfront Frente de la playa

986.66 meters

Linear beachfront in feet Frente de playa ft lineares

3,237.07 ft

M2

511,973.75

Hectares Hectareas Acres Price pm/2 Precio Total Asking $

51.20 126.51 $ 7.50 USD $ 3,839,797.00 USD

FOR INFORMATION PLEASE CONTACT:

MAX GUERRERO max@ggabogados.com.mx