FAMILY
90-DAY DONOR PLAN CATHEDRAL
PURPOSE:
SECURE $1,000,000 IN FUNDING OVER THE NEXT 90 DAYS BY LEVERAGING PERSONAL RELATIONSHIPS, STRATEGIC OUTREACH, AND COMPELLING MESSAGING TO HIGHLIGHT THE TRANSFORMATIVE POTENTIAL OF CATHEDRAL FAMILY.
Build the Donor Pipeline (Weeks 1-2) Goal: Identify and organize top donor prospects.
1. CREATE TARGET LISTS:
Top 10 Donor Prospects: High-capacity families or organizations aligned with legacy-building and faith-based initiatives.
Top 100 Donor Prospects: Broader group of families of wealth, advisors, and potential partners.
500+ Family Database: Update and refine the list to include key contacts across personal, ministry, and organizational networks.
2. MESSAGING STRATEGY:
Introduce the vision of Cathedral Family as a transformative platform for multi-generational faith-driven legacy building. Highlight immersive experiences like Couples Trips, Family Journeys, and Legacy Libraries as key pillars of the initiative.
3. KEY ACTIONS:
Make 2 warm calls daily and 20 focused calls on dedicated outreach days to the broader qualified family list. Personalize initial messages with compelling stories and highlights from recent tours and Family Planner development.
Deepen Engagement (Weeks 3-6)
Goal: Expand awareness & secure preliminary commitments.
1. OUTREACH ACTIVITIES:
Emails and Texts: 1. Send 5 personalized messages daily to warm prospects. Distribute weekly newsletters to broader database (500+ contacts).
Webinars:2.
Host 3 virtual events to present the Cathedral Family vision, showcase video trailers, and share testimonials from tours and Family Planner participants.
2. PRESENTATIONS:
Share customized proposals emphasizing how donor contributions can fund specific deliverables, including the Cathedral Family Legacy Library and Family Journeys.
Position the donor’s role as pivotal in expanding Cathedral Family’s impact on families worldwide.
3.
RESOURCES NEEDED:
Updated proposal deck and marketing assets. Dynamic database segmented by donor priority levels. Weekly newsletter template tailored to Cathedral Family’s messaging.
Secure Commitments (Weeks 7-12)
Goal: Close funding commitments to reach the $1M goal.
1. INDIVIDUAL FOLLOW-UP:
Conduct 2 in-person or virtual meetings daily with top prospects to finalize funding discussions. Present tailored proposals linking donor support to specific outcomes, such as Family Planner Coaching, Legacy Libraries, or Teaching Series development.
2. MAJOR DONOR EVENTS:
Organize exclusive gatherings for the top 10 donors, hosted at iconic locations or virtually.
Provide behind-the-scenes insights into Cathedral Family’s milestones and future plans.
3. CALLS TO ACTION:
Encourage donors to fund targeted projects, such as immersive Family Journeys, Legacy Library development, or publishing custom curriculum editions.
Key Deliverables
COUPLES TRIPS:
Focus on patriarchs and matriarchs to align their legacy vision, generating $250,000 (10 couples, $25K each).
Family Journeys: Multi-generational experiences emphasizing alignment and action, targeting $375,000 (5 families, $75K each).
Legacy Libraries: Personalized, secure digital vaults for storing family legacies, targeting $250,000 (10 donors, $25K each).
General Contributions: Smaller donations to round out the remaining $125,000 goal.
COMMUNICATION PLAN:
Personalized Engagement:
3 warm calls daily to prospects.
Weekly updates on Cathedral Family progress shared via newsletters and webinars.
Vision Sharing:
Showcase the impact of funding on Legacy Libraries, Family Planners, and other deliverables using stories and multimedia content.
Collaborative Efforts:
Host biweekly team calls to review progress, refine strategies, and scale communications.
Stage the next phase of funding efforts to secure an additional $1.5M for the remainder of the year.
