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Champions Partnership Presentation Brett Eastman President, LifeTogether Ministries
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ABOUT US MISSION: Change How Church is Done STRATEGY: To come alongside local churches and related Christian movements to help them fulďŹ ll their God-given vision in order to change the world for Christ in this generation. SERVICES: Our primary services are Consulting Services, Creative Productions, Custom Publishing, and Church Innovations
LIFETOGETHER SERVICES
Consulting Services
Curriculum Development
Content Creation
Christian Publishing
Creative Productions
THOUGHT-LEADING PASTORS
MINISTRY PARTNERS
CHRISTIAN PUBLISHERS
BESTSELLING AUTHORS
THE TEAM
BOARD OF ADVISORS
WHY US? Ministry Innovator for over 25 Years. Pioneered Video-based Curriculum. Created First Church-wide Campaign at Saddleback. Created and Launched Global 40 Days of Purpose Campaign. ● Consulted with over 1,000 megachurches ● Produced over 5,000 senior pastors and church leaders ● ● ● ●
● Published over 500 video teaching series ● Sold over 7 Million published resources
THE PROBLEM 01 ) COVID-19/ Fear + Anxiety 02 ) RACIAL INJUSTICE 03 ) ECONOMIC UNCERTAINTY 04 ) CHURCH LOCKDOWN
Pre-COVID Reaching the Next Generation Shift in Culture Biblical Literacy Levels Declining Volunteering Watered Down Gospel Declining Outreach & Evangelism
Post-COVID Decline in Church Attendance Decline in Giving Volunteer Engagement Growing Disciples Sta Development Outreach & Evangelism
Digital Reformation Digital Services Digital Discipleship Digital Ministry Digital Membership Digital Training Digital Evangelism Digital Content Digital Small Groups
Bringing Church Home ● ● ● ● ● ● ● ●
COVID Changed Things Forever Always have digital and physical Because not Either/Or but Both/And All of Them Aren’t Coming Back Habit of Going to Church is Gone More People “Out There” Than “In Here” Chance to Reach Next Generation If they’re not going back to church, we must Bring church to them!
THE SOLUTION The Doing Better Together Challenge will assemble the largest gathering of pastors to lend their voices and challenge the entire body of Christ to stand up, step up, and stand together in helping to make the world a better place. It may only be one thing that you do, but it needs to be something. Ask God for direction, reect on your God-given gifts, put your faith in action, and call a friend to help make it happen.
In light of your time, talent, and treasure, what can you do to make things better?
THE MISSION Help the Church be the Church in a time where it needs it most Catalyze a movement that challenges everyone in light of their time, talent, and treasure to ask the question, “What can I do to make things better?�
CAMPAIGN INITIATIVES 01) Doing Better Together Challenge ● ● ● ● ● ● ●
Social media influencer marketing Publishing challenge Publishing challenge resources Pre-production of all content Acquiring all contributors Marketing and advertising campaign Producing platform content
02) Doing Better Together Contributors ● ● ● ● ●
Content creation and curation Populate platforms Aggregate content library Platform design and development Custom content development
CAMPAIGN INITIATIVES 03) Doing Better Together Campaigns ● ● ● ● ●
Campaign book and devotions Marketing and communication Resource creation and design Building of custom campaigns Curriculum productions / curriculum / writing
04) Doing Better Together Churches ● ● ● ● ●
Producing training resources Identifying and recruiting churches Hosting coaching sessions Managing communication Coaching resources
Something For Everybody Platforms are the answer to addressing the needs of everybody in every local church.
Digital Ministry Suite
LifeTogether Platform and Target Audience TARGET AUDIENCE
PLATFORM (click below for link)
Small Group Pastors
SmallGroupUniversity.com SmallGroupPublishing.com
Small Group Leaders
SmallGroupCurriculum.com
Senior Pastors
SermonCurator.com
Christian Leaders
LTMasterClass.com
Christian Consumers
MyLifeClasses.com Bringingchurchhome.com
Church Staff Members
StaffMeetingsTogether.com
ACCESSIBLE US FAITH-BASED CONSUMER MARKET:
205 Million The United States has the largest Christian population in the world, with nearly 205 million Christians.
VIDEO STREAMING MARKET SIZE IN 2025
$120 BILLION The global video streaming market was valued at USD 39.610 billion in the year 2018, and is expected to reach USD 102.0971 billion by the end of the forecast period growing at ~20.8%
DOMINANCE OF STREAMING PLATFORMS
Emerging Social Media Marketing
#1 Source for CertiďŹ ed Small Group Leader Training WHO: Small Group Pastors WHAT: Small Group University covers the best practices, breakthrough ideas, and innovative strategies to help equip, train and develop an ever-growing network of small group leaders, coaches, and pastors to cultivate healthy groups that grow over time. WHY: Healthy small groups increase giving and engagement in churches. Leadership development needs to be decentralized and on-demand.
Smallgroupuniversity.com
#1 Source for Published Small Group Curriculum WHO: Small Group Leaders WHAT: The #1 library of video-based, online teaching and bible study for small groups. Campaign resources are available to churches including sermons, marketing materials, dvds and full color small group guides. WHY: Churches don’t have enough options for Small groups leader to choose from. Leaders are left searching Amazon , Google, etc. for new content. Churches don’t have ways to leverage their own content into groups effectively.
Smallgroupcurriculum.com
#1 Platform to Help Pastors Publish Curriculum WHO: Small Group Pastors WHAT: A platform to empower churches of any size to publish professional, customized resources for small groups. WHY: Churches are often looking for ways to create published content on a budget as well as ďŹ nd new revenue streams for the church.
Smallgrouppublishing.com
#1 Source for innovative, creative, and proven sermon series WHO: Pastors WHAT: Proven sermon strategies, preaching ideas and weekend programming tips from the most innovative churches WHY: Pastors lack relevant, dynamic, resources to support the weekend teaching that level up the sunday experience as well make the church more innovative overall.
Sermoncurator.com
#1 Site to learn breakthrough innovations WHO: Christian Leaders WHAT: Highly produced, video, leadership and life lessons taught by Christian inuencers to help leaders lead and accelerate their growth. WHY: Leaders are having gaps in their leadership and churches don’t have the resources to
ltmasterclass.com
#1 Platform for Faith-Based Online Courses (Christian MasterClass) WHO: Christian Consumers WHAT: Highly produced, faith-based life lessons taught by Christian inuencers for the Christian consumer looking for inspirational, growth and personal studies. Featuring Sports, Entertainment, Government, Health Care, Motivational Speakers etc. WHY: The average Christian doesn’t have life lessons outside of biblical studies that are highly produced in a central location taught by trusted leaders.
Mylifeclasses.com
#1 Platform to Train Staff and Volunteers WHO: Church Staff Members WHAT: Learn best practices, breakthrough innovations and proven strategies to address the major felt needs and real needs facing your paid and volunteer staff team. WHY: Effective resource to get team on same page. Powerful resource for staff who aren’t speaking pastors or communicators.
staffmeetingstogether.com
#1 Platform for Online Church Services WHO: Church Consumers
BCH pic + Update Info
WHAT: Online church services for Christian consumers. Features 1000s of sermons on-demand. WHY: Church attendance is declining 20% overall, this allows consumers to watch anytime anywhere.
Bringingchurchhome.com
#1 source for Cinema-quality life change stories WHO: Pastors, Worship Pastors, and Sta
Sermon Stories pic + Update Info
WHAT: A library of hundreds of highly produced stories and testimonies to illustrate sermons, Bible studies, curriculum, and events. WHY: Create more engaging Online Worship Services.
Sermonstories.com
#1 Source for Churchwide Alignment Campaigns WHO: Senior Pastors and Sta
Sermon Stories pic + Update Info
WHAT: Church Campaigns gives you the ideas, the resources, the studies, and the sermons to align your worship services and groups. WHY: Connect everyone in your congregation into community and streamline the discipleship process through tangible resources.
Churchcampaigns.com
Pastor Suite LT Masterclass Sermon Curator Sta Meetings Sermon Stories Small Group University
Small Group Suite Staff Meetings Small Group Curriculum Small Group University Church Campaigns Lifetogether Worship
Weekend Worship Suite Lifetogether Worship Church Campaigns Sermon Stories Sermon Curator Small Group Publishing LT Masterclass
Discipleship Suite Sermon Stories Mylifeclasses Small Group Curriculum Small Group University Lifetogether Worship
Strategy BRING CHURCH HOME CHAMPIONS ● ● ● ● ●
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CAST vision to a handpicked group of individual donors, sponsors, investors, etc. RECRUIT unique and timely content from the Top 500 leading Christian influencers, leaders, and pastors. CAPTURE a library of teaching and training designed to empower and equip the church to be the church for such a time as this. LAUNCH a series of digital platforms that will help deliver and distribute content to the local church and into the hands of people that need it most. CATALYZE a movement across the country that resources every member, leader and pastor to play their part through the Doing Better Together Challenge and Campaigns around the world. MOBILIZE a group of model churches that could mentor and multiply the vision around the country.
We’re looking for a few Doing Better Together Champions
Doing Better Together Champions Champions are willing to give (as Jesus did) with their‌ Time - Volunteering to help realize the vision. Talent - Share your God-given inuence and platform. Treasure - Give generously to the vision and/or help secure the funding.
MODEL CHURCH NETWORK
Exponential Impact
31,000,000 People Reached
CONTENT AQUISITION AGGREGATE the largest base of content. CURATE the best content. DISTRIBUTE the most content. TRANSFORM more lives and churches
Pay It Forward Investors/Donors Matching Donors Launch Platform Fund Initiative Secure Funding
Church Sponsors Corporate Sponsor Business Partner Advertising Funds Secure Another Church
The Budget - CHALLENGE DOING BETTER TOGETHER CHALLENGE - $750,000 The #DBTChallenge is geared toward charging everyone to ask the question, “What can I do to make things better?” We want to create conversation and motivation to challenge everyone, everywhere to do something for someone. Why? Because Jesus challenged us, people need it and because we can!
$250,000 - Content Acquisition and Organization $200,000 - Advertising and PR Campaign $300,000 - Publish and Produce Resources
The Budget - CONTRIBUTORS DOING BETTER TOGETHER CONTRIBUTORS - $750,000 We're going to produce the top Church 500 leading and emerging voices all across the country that will provide a content library of the master teaching and trainings to be distributed across several platforms. $250,000 - Content Curation and Creation $250,000 - Platform Design and Development $250,000 - Aggregate Content Library
CONTRIBUTORS
The Budget: CAMPAIGN DOING BETTER TOGETHER CAMPAIGN - $700,000 We will develop a series of global church alignment campaigns (similar to 40 Days of Purpose) that will be the most comprehensive, integrated, and beautifully produced master teaching from leading voices. Each campaign will feature leader training, daily devotions, inspirational stories, digital and print companions. The focus of the campaigns will be to help boost and restore the health and engagement of local church. $250,000 - Campaign Resources $250,000 - Custom Productions $250,000 - Campaign Marketing
The Budget: CHURCHES DOING BETTER TOGETHER CHURCHES = $500,000 We will recruit, partner, train and develop a network of 30 local churches to start. These churches will be a relational, content distribution network to connect the church body to the digital resources. In turn, these churches will seek to replicate and exponentially leverage their church's resources and story to be able to help inuence and inspire other churches. $250,000 - Live Coaching Program $150,000 - Produce Training Resources $100,000 - Recruit and Train Churches
The Timeline - 90 DAYS Secure Balance of Funding = $2m Raise Initial Funding $500k
Begin Content Capture + Campaign Development (1.0)
30 Days
60 Days
Launch Challenge on Social Media + Pilot Program
90 Days
The Timeline - 12 MONTHS Challenge Phase 2 Launch
January 2021
Launch Church Mentoring Network
Spring 2021
Launch Fall Campaigns & Custom Resources
Fall 2021
The Timeline - 3 Year Plan
Doing Better Together Challenge $2.7m
YEAR 1
Something for Everyone Campaign $3.3m
YEAR 2
Church Reformation Project $4m
YEAR 3
THE ASK In light of your time, talent, and treasure, what can you do to make things better? ● What can you do? ● Who do you know? ● How would you do it?
In the dream-it-up phase of a project -- where you imagine the possibilities, consider the alternatives, and produce a scenario for communicating your message in a compelling way -- I’ve never met anyone who can match Brett’s genius. RICK WARREN Saddleback Church Lake Forest, CA
“Churches in the US produce more content on any given Sunday than all streaming services do all year “
NEXT STEPS
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Review Vision and strategy Assess benefit to bible study media Evaluate the business model Finalize payment schedule and terms Finalize agreement Let the journey begin
Doing Better Together Budget ● ● ● ● ● ● ● ● ●
Production Services (video, editors, DP, producer, etc) Marketing, Advertising, and Promotional Fees Content licenses, royalties, and honorariums Operations @ 15% Overhead, finance, admin, PM Distribution platforms with the the 8 websites Publishing contractors (writers ,editors, designers) Team travel Expenses Model Church Pilot (development, coaching, scholarships) Business & donor development ●
$2,700,000 Program Cost
$450k $650k $150k $350k $350k $200k $100k $350k $100k
IMPACT ON LOCAL CHURCHES