90 DAY DONOR ACTION PLAN
PURPOSE TO SECURE THE NEXT MILLION DOLLARS IN NEXT 90 DAYS
See what people on social media platforms are interested in.
AMILIES OF WEALTH OULD YOU LIKE TO JOIN US?
ose:toengageindividualfamiliesthatwouldprovidea rousgifttotheministryoverthenext90Days
CREATE LIST: OF FRIENDS OF THE MINISTRY
Create a dynamic list of the top 10 and top 100 friends of the ministry
Update the larger Family database 500 plus
Scrub the existing personal and ministry lists
CALLS: TO INDIVIDUAL FAMILIES
3 calls a day to warm families
30 calls on dedicated day to our broader qualified family list
New: Share vision, send proposals and suggest best next steps
Existing: Share progress and plans for serving families
All: as the simple question Do you know anyone that might help us?
EMAILS/TEXT MESSAGES: TO GROUPS OF FAMILIES
5 personal emails/text messages a day warm prospects
50 personalized drip emails/text messages a week to our top 500 family list (12 weeks)
500 person group FF newsletter once a week Saturday am for 90 days
Share progress and plans for serving families like theirs
MEETINGS: IN PERSON OR ZOOM CALLS
2 a day for 90 days
Some initial introductions
Some presentations or proposals and Some final conversations
3 group webinars once a month about RBI Vision
RESOURCES: NEEDED TO SUPPORT THE ACTIVITY ABOVE
Access to the updated proposal and plan
Master Google doc with all digital assets
Dynamic database with list of 500 families
Design a weekly newsletter template
Template personal emails and text messages
Leverage the story library from Lonnie, Russ and Jay
FRIENDLY TO
THE RBI
FAMIL —WHO DO YOU KNOW?
Purpose: to engage “friends of the ministry” that could introduce us to a family, foundation or source that wou provide us a generous gift over the next 90 days
CREATE LIST: OF FRIENDS OF THE MINISTRY
Create a dynamic list of the top 10 and top 100 friends of the ministry
CALLS: TO OUR PERSONAL NETWORKS WHO WOULD INTRODUCE US TO INDIVIDUAL FAMILIES
(Personal Rolodex to Advisors, organizations, providers, family members, etc)
2 calls a day to warm friends of the ministry (100 plus calls)
20 calls on dedicated day to our broader qualified family list
New: Share vision, send proposals and suggest best next steps
Existing: Share progress and plans for serving families
All: as the simple question Do you know anyone that might help us?
EMAILS/TEXT MESSAGES: TO SMALL NETWORK FRIENDS OF THE MINISTRY
2 personal emails/text messages a day warm prospects
10 personalized drip emails/text messages a week to our top friends list (12 weeks)
100 person group FF Network newsletter once a week Saturday am for 90 days
Share progress and plans for serving families like theirs
MEETINGS: IN PERSON OR ZOOM
CALLS
2 a week for 90 days
Some initial introductions
Some presentations or giving proposals
RESOURCES: NEEDED TO SUPPORT THE ACTIVITY ABOVE
Access to the updated proposal and plan
Master Google doc with all digital assets
Dynamic database with list of 100-200 Friends of the ministry
Template personal emails and text messages
NEXT STEPS:
Teamwork: Connect on call every other week reviewing the progress and plans
Fruit: from our combined and collaborative efforts
Secure broader team to support this project through 90 days
Scale communications and plans through 90 days
Stage the next 90 days to secure the funding of 1 5 mm for rest of year
