Advanced design Adding coverage opportunities through design Presented by
Laura Schaub Laura.Schaub@Shutterfly.com
Which design has greater coverage? This one?
Design: No secondary coverage modules
Use when you have a small number of photos
Lifetouc
Which design has greater coverage? Or this one?
Advanced design: Add secondary coverage modules
Use to add more students to the yearbook with modules
Lifetouc
How do we go from… basic to advanced design?
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Planning is the key Use the bubble sheet method to plan your design
Start the plan with the bubble sheet Topic: What I’ve learned from participating in Field Day
Topic: Why I love Field Day How to cover it: Photos kids practicing events with quotes
Topic: My favorite event at Field Day
Topic: Field Day Angle: Practicing and competing in the events
How to cover it: Close-ups with idents
How to cover it: Main module - Photos, captions, story and headline Topic: Winning class
How to cover it: Action photos with quotes
How to cover it: Photo with caption
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Let’s build an advanced design together
Place dominant element first. Place it so it will face the headline and avoid placing it in dead center.
Gutter
Avoid placing faces in the gutter.
First, place the dominant photo near the center of the spread Confidential and Proprietary Information Property of Lifetouch
Begin placing small photos one-half pica (0p6) from the dominant. Leave room for captions and work from the inside out. Use tight, half-pica inner margins.
Gutter
Let’s build an advanced design together
Next, place smaller photos close to the dominant Confidential and Proprietary Information Property of Lifetouch
Place small photos one-half pica (0p6) from the dominant. Leave room for captions and work from the inside out. Use tight, half-pica inner margins.
Gutter
Let’s build an advanced design together
Next, place smaller photos close to the dominant Confidential and Proprietary Information Property of Lifetouch
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Gutter
Let’s build an advanced design together
Maintaining the half-pica inner margins form the eyeline.
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Gutter
Let’s build an advanced design together
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Gutter
Let’s build an advanced design together
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Let’s build an advanced design together
Gutter
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Let’s build an advanced design together
Gutter
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Continue placing small photos onehalf pica (0p6) from the dominant. Leave room for captions and work from the inside out
Gutter
Let’s build an advanced design together
Next, continue placing small photos, maintaining one-half pica inner margins. Confidential and Proprietary Information Property of Lifetouch
Let’s build an advanced design together
Gutter
If necessary, add an 80-85% semi-transparent white box behind the caption, if placed on the photo
Add captions or identifications
Next, place captions to the outside or in a non-intrusive space on the photo. Confidential and Proprietary Information Property of Lifetouch
Build the rest of the major photo module on the right side of the dominant. Add captions in appropriate spots.
Gutter
Let’s build an advanced design together
Add the rest of the major photo story, maintaining the eyeline and including captions. Confidential and Proprietary Information Property of Lifetouch
Let’s build an advanced design together
Gutter
Build the module describing our favorite events at Field Day
Add the module describing our favorite events at Field Day. Confidential and Proprietary Information Property of Lifetouch
Let’s build an advanced design together
Also add a headline for My Favorite Event module
Gutter
Add a headline and a photo of the class earning the most points at the event
Include a headline with primary and secondary components and the winning class photo Confidential and Proprietary Information Property of Lifetouch
Gutter
Let’s build an advanced design together
Add the Why I Love Field Day module across the bottom
Add the Why I Love Field Day module across the bottom Confidential and Proprietary Information Property of Lifetouch
Add the Why I learned from participating in Field Day module across the top
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Add the Why I Love Field Day module across the bottom Confidential and Proprietary Information Property of Lifetouch
Note the use of expanded internal space to showcase modules
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Expanded space showcases modules Confidential and Proprietary Information Property of Lifetouch
Note the use of tight internal space to show relationships between photos in modules
Let’s build an advanced design together
Tight internal margins show relationships between photos Confidential and Proprietary Information Property of Lifetouch
And now you’re finished!
Let’s build an advanced design together
Finished spread based on original plan Confidential and Proprietary Information Property of Lifetouch
Thanks so much for attending this session. For more information, email me at Laura.Schaub@Shutterfly.com.