Basic Spread Design Plan/Execution Rubric Name:
Topic:
Section:
Due Date:
Page Numbers:
Evaluator:
Total points =
Percentage =
Criteria
9-10 = Excellent design 7-8 = Good design [revise - see suggestions] 5-6 = Good start [revise according to directions] 0-4 = Nice idea, but needs complete revision
Letter grade = Specifics
Spread plan • Spread is based on a specific topic with ideas for storytelling photos and feature angle
Points/Comments 10 9 8 7 6 5 4 3 2 1 0
• Topic is fully developed with photos, captions or idents, primary and secondary headline and, if needed, copy
• Photo story focuses on different aspects of the topic
Photo story • Photos feature different students engaged in a variety of activities related to the topic
10 9 8 7 6 5 4 3 2 1 0
• Story is told through candid photos and copy or modules
Words • Type sizes and fonts are set in industry-standard sizes and are reader-friendly (10-pt. copy/8-pt. captions) • Secondary headlines are subordinate to primary headlines in size and weight • If applicable, theme type is used for key words in headline to drive the theme through the book
Margins
• External margins are violated only once per side with bleeds • Internal margins are used for a reason/purpose (traditional = 1 pica between elements; expanded = more than one pica; tight = zero-six picas)
Direction of • Photos and graphics are placed to guide and direct readers toward specific elements on the page movement
10 9 8 7 6 5 4 3 2 1 0
10 9 8 7 6 5 4 3 2 1 0
10 9 8 7 6 5 4 3 2 1 0