Exercise 5A for Staff Members: Advanced Elementary Design

Page 1

Fun

Name:

Have some

Class Period:

with type

For staff members:

In the space below, sketch three theme logo ideas. Choose a decorative typeface to reflect your theme/concept.

Create type collection Exercise 5: Collect examples Create a graphics notebook and include a section on typographical treatments and ideas. You can create the notebook in an electronic file or in a paper file. • Headline designs • Caption designs • Contrast in typography • Type justified left • Type justified • Type justified right • Type centered • Text wraps • Uses of oldstyle figures • Designs with regular numbers

• Samples of Oldstyle Roman • Samples of Modern Roman • Samples of Sans Serif • Samples of Square Serif • Samples of Script type • Samples of Cursive type • Samples of Text/Olde English • Samples of Novelty • Appropriate uses of italics • Appropriate uses of bold type • Large initial letters as copy starters • Type set in an unusual manner • Creative uses of ascenders and descenders

• Creative uses of punctuation

Additional resources:

Assignments: Study the typography portion of the Design Chapter in the Curriculum.

Video

Assignment for staff members: Create a collection of headlines and other uses of typography in magazines, newspapers and other publications. Include the following in your collection:

PowerPoint

Curriculum: Design chapter 4 - pages 6-16

CORE Standards for Design: Speaking and Listening: 5.1, 5.2, 5.4, 5.5 - page 24; Reading Standards: 5.4, 5.7 - page 12; 5.9 - page 14; Writing Standards: 5.2, 5.3 - page 20; 5.4, 5.5, 5.6, 5.7, 5.8, 5.9, 5.10 - page 21

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Examples of the seven type groups: Headline designs Caption designs Copy starters (large initial letters) Informational graphics Verbal-visual connection designs Cool company logos Quote areas Contrast in sizes, weights and justifications Secondary coverage modules


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