Secondary headlines lead readers to key words in primary headlines. They can also take readers from the headline and guide them to other spread content.
Lesson 2:
How to add detail to Headlines
Secondary headlines
The best headlines have primary and secondary components. Key words serve as primary headlines to attract readers and represent the spread’s topic. Secondary headlines lead readers into or from primary headlines, or they can do both. They also complete titles and pull readers into stories or photo spreads.
Adding details
Including secondary headlines helps readers better understand the topic covered on the spread, especially if the designer does not include a story Secondary headlines add a contemporary look to the design, and they add communication value to the double-page spread.
For example...
If the third grade art class had ten projects chosen for a community art exhibit, designers could use a headline like this:
Details of “snow day” activities are featured in the secondary headline that leads readers into the primary title.
from the Art
Judges recognize ten third grade artists featured in Community Creative Showcase
Note the specifics in the secondary headlines indicating the number of students honored (ten), their grade level (third) and the name of the exhibit (Art from the Heart Community Creative Showcase). Using the secondary component adds detail to the headline, preserving memories more specifically for future reference.
Additional resources:
PowerPoint
Video
Curriculum: Writing Chapter 8 - pages 24-29
Exercise 2
Adding secondary headlines
Grading rubric for primary/secondary headlines
