Lesson 4: Secondary schools
Why does this spread look so contemporary?
Using the three types of internal (inner) margins: Expanded space separates small mods and main photo module
Expanded space separates small mod and main photo module
Expanded space separates small mod and main photo module
Internal margins are the key
The designer uses three types of internal margins to give the spread a modern look. Internal or inner margins are the spaces between elements. By using traditional, tight and expanded inner margins, designers control readers’ eye movements, guiding and directing them to entry points on the design.
Traditional internal margins:
On this design, the creator uses one pica (one-sixth of an inch) between each photo in the main photo module. This inner margin holds the photo collection together almost like glue, cement or frosting between layers of a cake. Some designers use half-pica internal margins for the traditional look, as many magazines feature that measurement in contemporary designs.
Traditional inner margins hold main photo module together
Tight inner margins:
Tight spacing between photos shows readers that the photos are all related
Expanded space separates small mod and main photo module
When creating modules, use less space between elements. On this design, the creator uses three points of space between the photos in the top two modules and no space between the images in the module running across the bottom of the spread. Tight inner margins show readers that the photos within the module are related to each other. The images may have been taken at the same event or the people in the quote area might be talking about the same subject.
Expanded internal margins:
When designers want to showcase or highlight a module, they use expanded space between the mod and other elements on the spread. When expanding the space between objects, most designers use 3-5 picas as a separator.
Exercise 4 and resources:
PowerPoint Video
Curriculum: Design chapter 4 - pages 25-34 Tight spacing shows readers that the photos are all related
Traditional inner margins hold main photo module together
Exercise 4 Use the bubble sheet to plan a story about another event occurring during in the year. Assign or take photos to tell the story of each module using the expanded plan sheet. On grid paper, sketch a design based on your plan. Include headline and caption designs to reflect the look of your theme design. Use tight spacing for modules and expanded spacing to separate mods from your main photo area. Use traditional spacing when designing your main photo mod. Use your sketch as a “road map” to complete your design in the online program. Add photos to finalize your design.
CORE Standards for Design: Speaking and Listening 9-12.1 - page 50, 9-12.2 - page 50, 9-12.4 - page 50, 9-12.5 - page 50; Reading Standards 9-12.3 - page 62, 9-12.4 - page 62, 9-12.5 - page 62; Literacy 9-12.3 - page 54
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Other Resources: Grading Rubric Grading Rubric for Modules Grading Rubric for Spread Plan and Execution