Lesson 5: Secondary schools
Adhere to style rules for typography to achieve ‘whole book look’ Small titles for modules reflect the look of the primary/ secondary headline
Design headline with primary and secondary components using contrasting type faces
Small titles for modules reflect the look of the primary/ secondary headline
Add idents (names, and responses) in mods
Add idents (names, and responses) in mods
Attention to detail
It’s the little things...
When designers create a “whole book look,” they pay attention to details that help readers “see” elements on spreads.
Set rules for typography:
Maintaining consistency in typefaces, sizes, styles and weights adds a unifying look to your book. Designers can set style rules in the online program or simply design templates and copy/paste the modules, headlines, copy and captions from one spread to the next. Follow the guidelines below when choosing type for different aspects of your book: Primary headline: Select a typeface that reflects the look of your theme logo on the cover. Primary headline sizes can run from 36 to 72-point or, in some instances, even larger, depending on the design of the typeface and the size of your book. Secondary headline: Choose a “plain” typeface for secondary headlines. Arial Narrow is one typeface that works well for secondary headlines. It is a Sans Serif typeface with no “feet” on the letters. Secondary headlines are usually set in 14 to 18-point type. Captions/Idents: Set the text portion of captions or identifications in a plain typeface, too. Use the same typeface you choose for secondary headlines in 8-point, the industry standard size for captions, quote areas and idents. Stories/body copy: Use a serif typeface like Goudy Oldstyle or Garamond in 10-point, the industry standard size for stories.
Exercise 5 and resources: PowerPoint Video
Curriculum: Design with Type in Chapter 4 Exercise 5A for staff:
Small titles for modules reflect the look of the primary and secondary headlines
Bold type works well for names in quote areas
When possible, identify students by names and grades
Close-up faces work well in small photo frames
Study the Lifetouch Font Poster to select typefaces for primary headlines, secondary headlines, captions and stories. Sketch sample headline designs using a typeface that reflects the type used on your cover. See examples on page 16 of the Lifetouch Yearbook Curriculum. Exercise 5B for editors: Editors work with adviser(s) to set style rules for your yearbook and include them on your yearbook website. Other Resources:
CORE Standards for Design: Speaking and Listening 9-12.1 - page 50, 9-12.2 - page 50, 9-12.4 - page 50, 9-12.5 - page 50; Reading Standards 9-12.3 - page 62, 9-12.4 - page 62, 9-12.5 - page 62; Literacy 9-12.3 - page 54
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Grading Rubric Grading Rubric for Modules Grading Rubric for Spread Plan and Execution