Primary/Secondary Headline Rubric
Name:
Position:
Page Numbers:
Total points = Percentage = Letter grade =
Criteria
Word list
• List reflects the content of each photo that might become a dominant picture
• Words listed are appropriate to use as key words in headline
• Words contained in the list are eye-catching and understandable to the audience
Key words
• Key words selected best reflect the content of each potential dominant photo
• Words chosen as key words will work well into the headline design
• Key words are clever and creative
• Words chosen for primary headline will attract the reader’s attention
Secondary headline:
• Secondary headline includes details and specifics about the spread’s topic
• Secondary portion of the headline does not repeat words used in primary headline
• Secondary component leads reader into or from primary headline, or both
• Secondary headline is placed to make sense to readers
• Secondary title is set in a size significantly smaller than the size of the primary
• Secondary headline is set in a plain, easy-to-read typeface
Teacher’s comments:
9-10 = Excellent design
7-8 = Good design [revise - see suggestions]
5-6 = Good start [revise according to directions]
0-4 = Nice idea, but needs complete revision