Primary/Secondary Headline Rubric Name:
Topic:
Position:
Due Date:
Page Numbers:
Evaluator:
Total points =
Percentage =
Criteria
9-10 = Excellent design 7-8 = Good design [revise - see suggestions] 5-6 = Good start [revise according to directions] 0-4 = Nice idea, but needs complete revision
Letter grade =
Specifics
Points/Comments 10 9 8 7 6 5 4 3 2 1 0 Points and comments:
Word list • List reflects the content of each photo that might become a dominant picture
• Words listed are appropriate to use as key words in headline • Words contained in the list are eye-catching and understandable to the audience
Key words • Key words selected best reflect the content of each potential dominant photo • Words chosen as key words will work well into the headline design • Key words are clever and creative • Words chosen for primary headline will attract the reader’s attention
Secondary headline: • Secondary headline includes details and specifics about the spread’s topic
• Secondary portion of the headline does not repeat words used in primary headline • Secondary component leads reader into or from primary headline, or both • Secondary headline is placed to make sense to readers • Secondary title is set in a size significantly smaller than the size of the primary • Secondary headline is set in a plain, easy-to-read typeface
Teacher’s comments:
Confidential and Proprietary Information Property of Lifetouch
10 9 8 7 6 5 4 3 2 1 0 Points and comments:
10 9 8 7 6 5 4 3 2 1 0 Points and comments: