Spread Design Rubric Name:
Topic:
Section:
Due Date:
Page Numbers:
Evaluator:
Total points =
Percentage =
Criteria
9-10 = Excellent design 7-8 = Good design [revise - see suggestions] 5-6 = Good start [revise according to directions] 0-4 = Nice idea, but needs complete revision
Letter grade =
Specifics
Dominance • Dominant element is obviously larger than all other elements and serves as the primary point of visual entry for the reader • Dominant element symbolizes spread content • Dominant element connects with headline and story angle
Unity • Designer uses linking device (eyeline, color block, dominant photo) to connect facing pages visually • Designer uses color, graphics and/or typography to unify spread
Contrast • Page design features dramatic contrast in photo sizes
• Primary and secondary headline add contrast to the design • Spread includes both vertical and horizontal contrasting elements
Repetition • Repetition is apparent on the spread in the form of graphics, typography, color or photo sizes
• Repetition serves an apparent purpose (ties the spread together, highlights an area on the spread, adds coverage to the book, helps tell the story)
Typography • Type sizes are consistent and appropriate for content
• Titles for secondary coverage are subordinate to primary headlines • Type fonts and sizes for body copy and captions are appropriate and readable • If applicable, theme type is used sparingly to drive the theme through the book
Points/Comments
10 9 8 7 6 5 4 3 2 1 0 Points and comments:
10 9 8 7 6 5 4 3 2 1 0 Points and comments: 10 9 8 7 6 5 4 3 2 1 0 Points and comments: 10 9 8 7 6 5 4 3 2 1 0 Points and comments: 10 9 8 7 6 5 4 3 2 1 0 Points and comments:
Margins • A wide external margin holds the spread together and gives the reader breathing room
10 9 8 7 6 5 4 3 2 1 0 Points and comments:
Direction of movement • Photos and graphics are placed to direct readers toward specific elements on the page
10 9 8 7 6 5 4 3 2 1 0 Points and comments:
• External margins are violated only once per side with bleeds • Internal margins are created for a reason/purpose (traditional = 1 pica between elements; expanded = more than 1 pica; tight = 0-3 points) • Photos and graphics are placed to direct readers toward specific elements on the page
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