Staff Typography Assignment Rubric Name:
Topic:
Section:
Due Date:
Page Numbers:
Evaluator:
Total points =
Percentage =
Criteria Theme logo ideas
Type collection Justifications Type groups and styles Numbers
Creative type uses
9-10 = Excellent design 7-8 = Good design [revise - see suggestions] 5-6 = Good start [revise according to directions] 0-4 = Nice idea, but needs complete revision
Letter grade =
Specifics • Type choices for theme logo design reflect theme concept • Designer uses appropriate number of type faces for theme logo design • Designer uses contrasting type faces and sizes in theme logo design
Points/Comments 10 9 8 7 6 5 4 3 2 1 0 Points and comments:
10 9 8 7 6 5 4 3 2 1 0
• Student’s collection contains examples of headline designs with contrast in sizes, styles and justifications Points and comments: • Collection includes examples of caption designs • Collection features samples of contrast in typography • Collection includes examples of all justifications • Collection features a variety of text wrap examples • Collection contains examples of the seven type groups with samples of both scripts and cursives • Collection features samples of bold, italic, outline and regular type styles • Collection includes a variety of designs featuring numbers • Collection contains examples of oldstyle figures • Collection features varied uses of numbers in informational graphics • Collection shows a number of copy starter ideas for captions and stories • Collection includes examples of creative uses of ascenders and descenders • Collection showcases examples of type set in an unusual manner • Collection features samples of creative type design
Confidential and Proprietary Information Property of Lifetouch
10 9 8 7 6 5 4 3 2 1 0 Points and comments: 10 9 8 7 6 5 4 3 2 1 0 Points and comments: 10 9 8 7 6 5 4 3 2 1 0 Points and comments:
10 9 8 7 6 5 4 3 2 1 0 Points and comments: