CEO Corner

In addition to the impressive growth and club openings, I’d like to take the opportunity to highlight a number of developments within marketing and product. Our new Snap Fitness website launched, which is an imperative initiative for our business as it helps enhance the user experience for prospects, provides a much more flexible and easy-to-use CMS, and ultimately helps increase conversions for each of our clubs. Simultaneously, the Glofox and Snap App Integration was completed, a huge step in simplifying the user experience for membership enrollments and class bookings, and allowing a better way for members to manage their memberships.

I’m also excited to share that we’re piloting Snap Digital, which is another step forward in bringing our brand mission to life. Snap Digital is the distribution of holistic wellbeing content and workouts designed to educate, engage, and encourage our members throughout their fitness journey. The content, featured via the newly created brand channel Snap TV, can be shown both inside your gyms and via the Snap App. We’re pleased to share that Snap Digital will be free to franchisees and you can use it to promote your own local content in addition to over 1,200 on-demand workouts, providing an at-home fitness solution plus programming and challenges via the Snap App.

Looking ahead, during the next few months, each region will be hosting respective face-to-face meetings with franchisees, club owners and managers. These meetings will begin in April with a series of three Snap Fitness Regional Meetings in the US, which are being hosted in Minneapolis, Orlando and Phoenix; followed by a Lift Brands conference in Windsor for our EMEA teams; and last but not least, the annual APAC Summit in Gold Coast, Queensland. I encourage you to attend, take advantage of the educational sessions and takeaways from speakers, network with others and have fun!

Whilst I am truly looking forward to seeing many of you over the next several months, I will not see all of you, and therefore I encourage you to please reach out anytime.

Thanks, as always, for all you do.

Ty Menzies President/CEO