Website Tips That Make A Difference

Learn some tips about your new club website and landing pages.

The brand-new Snap Fitness website is live! With a new look and content management system, Two Taps, if you haven’t already there’s no better opportunity than now to ensure that your club website and landing pages are optimised with the visitor in mind. Throughout your club’s website, there are various blocks where you can customise your content and highlight your community:

Club Message: Tell your story! Expand on the pre-set club message to personalise your club’s story and community.

Photos: Ensure that your photos are high quality and highlight various spaces throughout your club.

Club Specials: Want to highlight promotions or club events? The club specials block is a great place to provide additional information for prospects and existing members.

Let's Talk Campaign Landing Pages

You can create landing pages for your club to highlight special offers, events, personal training, and more. These campaign landing pages can be linked in a digital advertisement for a specific offering, or even in an Instagram story to direct members to sign up for an event.

Staff Hours: Keep your members in the loop! Update your staff hours to share when your club is staffed or unstaffed.

Group Classes: Want to let your members know about group class options? Add the class information directly on your club’s website!

Custom Content Block: Highlight your club's special features like personal training, or additional offerings.

Video: Show off your space! Add a video of a tour of your club.

WHAT IS A CALL TO ACTION AND WHY DO YOU NEED ONE ON YOUR WEBSITE?

A Call to Action (CTA) on a website is a few words of text that encourage website visitors to take a particular action. The CTA is often a clickable button or hyperlinked text that initiate

With the new content management system Two Taps, it’s easier than ever to create your own landing pages for your club. There are pre-built templates for you to select as a starting point to build your page. Just update the copy, CTAs, and drop in your own images and you’re done!

Feeling like you want to give building your own custom some kind of form submission, phone call, or other contact method. Your CTA text should be simple and instructional, such as "Learn More" or "Contact Us" so the website visitor knows what to expect next. landing page a try? It's easier than ever to build an effective landing page with the help of the block library within Two Taps. Select the blocks you want to use, select your background colors, and add your content. Please reach out to the marketing team for support if needed. marketing@snapfitness.co.uk

When adding CTAs to your campaign landing pages, it is recommended to have various types of CTAs that are spread out across the page. On the example page to the right, there is a "Join Now" button at the top, a form and "Submit" button, as well as social media links, the "Book a Tour" and "Contact Us" buttons at the bottom. When looking at this page, a user is encouraged to take action at points in their journey through the landing page.

Example Club Landing Page

Get started by using one of the “Starter Page Layout” templates for your landing page, then customize by adding/removing content blocks, text, and images.

Include relevant information to the subject of the landing page. This page is about a PT offer, so images of the PTs were included.

Including imagery on a landing page is essential for offers. Dynamically link your photos from your club page or upload other images.

We’ve created the following list of templates for you to use:

· Birthday

· Campaign

· Special Offer

· Charity fundraising

· Open Day