MEDIA PACK 2025
Lifting Africa, a niche-market magazine dealing exclusively with the lifting industry and with a distribution network of over 30,000 copies throughout Africa, aims to provide readers with a platform to discuss and resolve issues relevant to the lifting industry. With safety being a critical part of any lift, the magazine seeks to publish proposed solutions to these problems thus improving safety in the trade. To complement the magazine, we have introduced @LiftingEquipmentIndustry, a WhatsApp group that will allow members to discuss related topics. Members of the group are also encouraged to share interesting projects, experiences and concerns.
Training is vital to the lifting industry and will, therefore, be focussed on regularly. Lifting Africa, together with LEEASA, hosts an annual Lifting Equipment Conference where important topics impacting the industry are presented by speakers and attendees are encouraged to engage. ECSA-registered members earn CPD points for attending both days. Lifting Africa features all sub-industries within the lifting industry that includes mobile cranes, tower cranes, overhead cranes, forklifts, under-hung, monorail, wharf and gantry type container cranes. The magazine also features under the hook equipment, lifting tackle and ancillary equipment, repairs, testing, inspection and training companies.
BONUS DIGITAL ISSUE
All advertisements are included in the digital version of the magazine and are linked to the company website, giving digital issue readers immediate access to the advertiser’s homepage.
DISTRIBUTION & MARKETING
FREQUENCY – Lifting Africa is a bi-monthly magazine. In addition to the printed version, Lifting Africa gets distributed to end users of the lifting equipment industry throughout Africa, the magazine is also distributed as follows:
ONLINE MAGAZINE – An exact replica of every issue is available on our website www.liftingafrica.co.za
BI-WEEKLY NEWSLETTER - A bi-weekly newsletter is sent out to a well-researched list of lifting equipment end users in Africa and the rest of the world. All articles are featured in the bi-weekly newsletters. Advertising space is available.
SOCIAL MEDIA - All articles are posted on both Lifting Africa and LEEASA’s Facebook as well as LinkedIn pages.
WHY FEATURING IN LIFTING AFRICA WOULD BE BENEFICIAL?
Lifting Africa is a niche publication, which means advertisers benefit from its targeted approach. Our loyal readers are the buyers of your products and services. Our publication has positioned itself in the lifting equipment industry which extends throughout Africa and the rest of the world. What better way to communicate your message than through a publication that is respected in the industry?
As an advertiser, your presence in Lifting Africa gives you the credibility of being in the most trusted and respected magazine within the African lifting equipment industry. Gain unmatched exposure to industry decision-makers. Furthermore, we can propose a tailor-fit advertising package across our print and online platforms, providing you with maximum exposure.
We also offer the services of an in-house production department that can assist in designing your ad campaign to your business requirements.
EDITORIAL POLICY all editorial content of the magazine is published at the managing editor’s discretion - preference is given to advertisers giving them double exposure. Articles written by Lifting Africa are sent to the interviewee for factual verification before being published.
OUR READERS
• Contractors
• Subcontractors
• Rental Companies
• Government And Regulatory Officials
• LMI’s
• LME’s
• Engineers
• Mine Managers
• Safety And Training Specialists
4 000
AVERAGE PRINTED MAGAZINES PER ISSUE
20 000
NEWSLETTER
1,8K
FACEBOOK
LINKEDIN 1,9K
Exciting event for 2025:
• bauma
• Big 5 Construction
• KITE
• Lifting Awards
• Lifting Africa Golf Day
• LiftEx
• African Oil Week
• Mining Indaba
JAN/FEB
• LIFTING TACKLE
• MOBILE CRANES & CRANE HIRE
• OVERHEAD & GANTRY CRANES
• SPIDER MINI CRANES
• BAUMA
MAY/JUN
• CRANE ATTACHMENTS
• MAN CAGES
• ROUGH TERRAIN
• WIRE & SYNTHETIC ROPE
• KITE
SEP/OCT
• LIFTING PLANNING SOFTWARE
• TELEHANDLERS
• TELESCOPIC CRAWLER CRANES
• WIND FARMS
• LIFTEX
MAR/APR
• AERIAL PLATFORMS & MEWPS
• CHAIN BLOCKS & LEVER HOIST
• CONTAINER HANDLING CRANES
• FORKLIFTS & LIFT TRUCKS
• BIG 5 CONSTURCTION
JUL/AUG
• BELOW THE HOOK
• CRAWLER CRANES
• RUNWAY BEAMS
• LIFTING AWARDS
• WLL CHART
• WOMEN IN LIFTING
NOV/DEC
• CRANE MAINTENANCE
• FORKLIFTS & LIFT TRUCKS
• SPECIALISED RIGGING
• TRUCK MOUNTED CRANES
• LIFTING AFRICA YEAR PLANNER
• MINING INDABA
MATERIAL SPECS
PRINT ADVERT SIZES:
A4 Bleed: 305 mm x 217 mm
A4 Trim: 297 mm x 210 mm
A4 Type area: 267 mm x 180 mm
½ (h): 130 mm x 180 mm
½ (v): 267 mm x 90 mm
¼ (v): 130 mm x 85 mm
¼ (h): 65 mm x 180 mm
1/3 (v): 267 mm x 55 mm
1/3 (h): 95 mm x 180 mm
WEB ADVERT REQUIREMENTS:
* Sized in pixels – supplied as gif, jpg or png
* Can be animated
ADVERT & MATERIAL DEADLINES:
ONLINE SPECIFICATIONS
STRIP & NEWSLETTER BANNER
H: 135 px x W: 600 px
BANNER H: 258 px x W: 185 px
TOWER BANNER
H: 450 px x W: 185 px
MAGAZINE SPECIFICATIONS
25th of the month prior to publication FULL PAGE - A4
H: 305 mm x W: 217 mm (bleed)
H: 297 mm x W: 210 mm (trim)
H: 267 mm x W: 180 mm (type erea) HALF PAGE - HORIZONTAL
H: 130 mm x W: 180 mm
PAGE - VERTICAL H: 267 mm x W: 90 mm QUARTER PAGE - VERTICAL H: 130 mm x W: 85 mm
2025 RATES
(1/2) R21 840 R20 475 R20 115
(1/3) R15 790 R16 380 R16 025
(1/4) R13 125 R12 445 R11 865 Strip Advert R11 185 R10 500 R10 080
NEWSLETTER
These rates are excluding agency commission and VAT
These rates include agency commission and are excluding VAT
MAGAZINE ADVERTS GUIDELINES
No responsibility is accepted for incorrect material or any other problems, including reproduction, if you do not adhere to the following.
PREFERRED FILE TRANSFER METHOD
Please supply composite PDF files with all fonts embedded. All PDF files should be supplied in single and not multiple page format. Colour space must be CMYK and have an effective resolution of 300dpi.
OTHER FILE FORMATS
We can process files from InDesign & Photoshop. Please ensure that you supply all the necessary fonts. Pictures should be saved as JPEG or PNG file with a minimum resolution of 300dpi at the size they are to appear. Colour pictures must be supplied CMYK.
ONLINE BANNER GUIDELINES
File formats: JPEG, GIF, animated GIF and Flash. File size: Should not exceed 30kb.
