INDUSTRY NEWS
Niftylift wins HAE Best Use of New Media 2022 • Econo Flex was Established in 1993 • We started out as a hose and fittings company which grew to repairs and maintenance on all hydraulic and pneumatic equipment, as well as specialised tools. • We are also an authorised Enerpac Importer and Repair Centre • In 2001 our staff went on their first lifting tackle course with the OEM’s. • We received our LME number in March 2010 • In 2018 we went into a joint venture with a motor rewinding company, which has since then been a large part of our business.
This is the first time since the start of COVID-19 that an 'in person' event has been possible, so it was a great pleasure to spend time with members of Europe's tool, equipment and event hire industries and acknowledge the successes of the hirers, suppliers, and individuals who've helped set the standard within the hire industry. Winning Best Use of New Media The Best Use of New Media award celebrates the most imaginative and productive use of social media as an effective tool, with emphasis on relevance, user experience and innovation. Our win was for a two-part campaign that began with a series of short videos that investigated some potential 'lesser known' talents of the IPAF award-winning HR17N and culminated in a series that explored the footballing prowess of our All-Electric HR12LE,
as the nation enjoyed the EURO 2021 tournament last summer. The campaign far exceeded our expectations and generated an amazing response from staff, customers, friends, and followers on social media, who reached out to express how much they enjoyed the campaign!
people's faces! The response to the HR17N videos was amazing and with the Euros around the corner, we saw an opportunity to up the ante and take our 'Taskmaster' style videos to the next level! The response to our football series was phenomenal, and I'm very proud of what we achieved.
Simon Maher, Niftylift's Marketing Manager commented: "We wanted to try something a little different to celebrate our IPAF Product of the Year win, and what better way than to put a smile on
It was easily our most successful campaign to date and it shows what can be achieved in terms of awareness, engagement and action, with a good idea and a creative team to make it happen. I'd like to thank everyone in the team who helped to make them, a true Team Nifty effort!" We would also like to extend our thanks to the Hire Association Europe, with special mention to Paul Gaze, for hosting, and Ann Harrison for organising, a very professional event and honouring us with this award. - thank you!
Niftylift Ltd, smaher@niftylift.com, www.niftylift.com
• Currently we have 5 lifting maintenance and repair contracts which includes the entire lifting scope, as well as 4 tool supply contracts which includes everything from pliers to pumps
Head Office : Vanderbijlpark Shop D3, Turbo Industrial Park, Cnr of Golden Highway and Rautenbach Str. Vdb Middelburg: 6 Tandjiesberg Street, Aerorand Secunda: 2127 Erasmus Street, Secunda - Hartebeespoort: 40 Baldwin Street, Schoemansville Somerset West: 22 Kirkia Street, Heldervue - George: 1 Iris Ave, George Pretoria: 185 Van Eden Crescent, Rosslyn - Lephalale: Plaas Uiterste LG 475, Lephalale Tel: +27 (0) 16 933 5705 | Email: econoflex@econoflex.co.za | Web: www.econoflex.co.za