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2014 29 SEPTEMBER— 01 OCTOBER
CNIT LA DÉFENSE PARIS
A BUSINESS REPORT BY LIGANOVA
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VISUAL CONTENT RULES
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ATTACHED & ADDICTED
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MOB ILE PH ONES are ubiquitous, with the majority checking them more than 6 times an hour
For millennials, EVERYTHING IS VISUAL, which means you need to show them not tell them.
70% have made a purchase with their mobile phone
29% of millennials would rather loose their wallet than their phone
28% of millennials use INSTAGRAM frequently
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CRITICS & CREATORS
Empowered by S OC IAL NETWOR K S AND DIG I TA L
As a result, with consumers expecting more, it is harder
DEV IC ES , consumers are increasingly dictating when,
for businesses to keep up.
where and how they engage with brands.
They have become both C R ITIC S AND C R EATORS, demanding a more PER S ONALIS ED S ER V IC E and expecting to be given the opportunity to S H AP E TH E PR ODUC TS AND S ER V IC ES they consume.
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S AMEER S AMAT
P ETER FI TZ G ERA LD
Vice President of Product
Country Sales Director,
Management, Shopping
GOOGLE UK and
Products, GOOGLE
Non-executive Director,
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In US, there has been a drop of 55% in store visits (2013 compared to 2010). Sales have not dropped by 55% but went up 13%. It’s that store visits are more purposeful
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Global mobile transaction revenue is estimated at $721bn in 2017
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S TEV E S ADOV E
RA CHEL SHECHTMA N
Chairman, NATIONAL
Founder of
RETAIL FEDERATION,
”THIS IS STORY“ STORE
Non-Executive Director, JC Penney, former President and CEO, SAKS INC. Big Data & Analytics is the new oil
Retail should measure experience (vs sales) per sf and find ways to monetize that
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DEBENHAMS
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Co-CEO, VITRA
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I believe that we are already seeing early stages of what shopping will be like in 2034 – of course the digital world will play an even bigger role than today, we will be able to browse, shop, pay intuitively. We will all be much better informed and know exactly what we want. But every movement also causes a counter movement. What we are already seeing today as a reaction to the digitalisation is a growing appreciation of everything that is tangible and real – a renaissance of craftsmanship, the expectation of getting “one of a kind”, a d esire to break out of the norm.
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»The future is already here. It’s just not evenly distributed yet« William Gibson, 1999
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M y expectation is that goods and services that are standardised go purely online, but at the same time there will be a revival of the small, local, hand-made and bespoke.
BERNI E BROOKES CEO & MD, MYER HOLDINGS LTD
ecades ago people talked of service retailing D and self-service retailing. It became retail and the way people shop. The current “multi-channel, Omni-channel” and “Online” terms will become the way people shop – seamless, immediate, borderless, customised, informed and very much consumer led.
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NOR A F EH LB AUM
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ALEXANDER S ALZER COO, LIGANOVA
I think 20 years is a huge timeframe, and it’s difficult to predict what will happen.
It will come as no surprise that in the future we will mainly shop online. In a split second we’ll be able to get the best deal, powered by Google and Alibaba.
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We will buy directly from brands or from a zillion artists, designers and manufacturers, who will also show their wares at local markets and fairs. Stores as we know them will become extinct. Instead, there will be showrooms where visitors can touch and try products that can be bought online. Not with credit cards, but with a banking app.
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Founder & Editor in Chief, FRAME
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But for the next few years, shopping will certainly change, with the consumer moving further towards the centre. They’ll ask questions like, what can brands do for me, and what is the advantage and added value when I decide on a particular brand and its products? In this regard, the added value of e-commerce is likely to emphasise the price-focused and convenience-oriented advantages, whereas brick-and-mortar retailers will have to work out the specifics of real-life encounters – which can ultimately be worthwhile – by leveraging the emotional payoff.
ROBERT THI EMA NN
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CONTACT ZEITGEIST@LIGANOVA.COM AND GET YOUR PERSONAL COPY.
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THE FULL WORLD RETAIL CONGRESS BUSINESS REPORT WILL BE AVAILABLE VERY SOON.
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LIGANOVA IS LOOKING FORWARD TO THE UPCOMING WORLD RETAIL CONGRESS 2015 TAKING PLACE FROM 29 SEPTEMBER – 1 OCTOBER 2015 AT MICO, MILAN CONGRESS CENTER
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Meet us there!