SS15 Retail Design L iga n o va . c o m
A trend forecast by LIGANOVA
Retail Design draws its inspiration from various fields such as the arts, culture, architecture and fashion. Whilst retailers can communicate their brand’s values via numerous channels, the point-of-sale is still of central importance for the relationship between brand and consumer. It operates as touch-point in which
S S 1 5 R E TA I L D E S I G N T R E N D F O R E C A S T
* S S 1 5 R e t a i l D e s i g n Tr e n ds
even the most fleeting of trends becomes feasible. The physicality of stores offers a unique space for trends to be staged and to be transposed into the consumer’s environment. 2
In order to mirror the trends underlying the current set of products and collections, visual marketers are challenged to analyse and to forecast upcoming trends, as they have to be incorporated into the store design, shop fittings and window displays. This guarantees a successful, emotional and contemporary
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presentation that supports the brand’s image.
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Retro Super Future
* S S 15 Co lo u r S to r i e S
psychedelic pop
spring awakening
imaginary spaces
R e a LI S M
normcore revisited
minimalism
3
sports elevated
lost in space
tech illustrated
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Millennial Shift
indigo blues
A clear trend for the upcoming season is the longing for the past with vast, imaginary spaces, dream worlds in which consumers can redefine themselves. Whether it’s in the use of analogic tools for the production of images, like the
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*retro super future
very en-vogue instant cameras or the spread of image filter apps, consumers are drawn to the symbolism that goes with the use of retro.
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PANT O NE 1 5 – 1 2 4 7
PANT O NE 1 6 – 1 7 2 0
PANT O NE 1 4 – 5 7 1 4
PANT O NE 1 6 – 4 7 2 5
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psychedelic pop
5
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PANT O NE 1 5 – 1 2 4 7
PANT O NE 1 3 – 0 7 2 0
PANT O NE 1 6 – 3 3 1 0
PANT O NE 1 6 – 4 7 2 5
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S P R ING A W A K e n i n g
6
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PANT O NE 1 4 – 1 2 1 3
PANT O NE 1 4 – 4 1 2 0
PANT O NE 1 4 – 5 7 1 4
PANT O NE 1 9 – 4 0 5 2
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Im a g i n a r y S p a c e s
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For the upcoming season the natural environment and the local context will increase in importance. The normcore trend that took over fashion in the past seasons has now been translated in retail design. Realism mirrors a rupture
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* rE a LI S M
between societal conventions and highly conflicting adaptation processes. The retail environment is either clean and reduced or purposely sabotaged to develop a unique aesthetic in which both the environment and the consumer can 8
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leave their marks.
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PANT O NE 1 4 – 1 2 1 3
PANT O NE 1 8 – 0 1 3 5
PANT O NE 1 4 – 4 1 0 2
PANT O NE 1 7 – 4 0 1 4
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n o rmc o r e r e v i s i t e d
9
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PANT O NE 1 4 – 5 7 1 4
PANT O NE 1 4 – 4 3 1 3
PANT O NE 1 4 – 4 1 0 2
PANT O NE 1 6 – 4 1 2 0
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M i n i m a l i sm
10
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PANT O NE 1 6 – 4 1 2 0
PANT O NE 1 4 – 4 3 1 3
PANT O NE 1 6 – 4 7 2 5
PANT O NE 1 9 – 4 0 5 2
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IN D IGO B LUE S
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Millennial shift celebrates the interplay between a healthy and balanced lifestyle and t he growing use of tec hnology, wit h comfor t as t he main focus. Spor tswear meets technology to improve the consumer’s lifestyle.
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*millennial shift
Tec hnology fur t her enables brands to create tailored products for consumers, whilst allowing the consumer to become more involved in shaping the brand throughout a growing involvement in the product’s creative process and even
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in the retail design.
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PANT O NE 1 6 – 4 7 2 5
PANT O NE 1 7 – 4 0 1 4
PANT O NE 1 9 – 4 0 5 2
PANT O NE 1 4 – 5 7 1 4
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Sports elevated
13
L iga n o va . c o m
PANT O NE 1 6 – 1 7 2 0
PANT O NE 1 9 – 4 0 5 2
PANT O NE 1 6 – 4 7 2 5
PANT O NE 1 7 – 4 0 1 4
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Lost in Space
14
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PANT O NE 1 6 – 4 7 2 5
PANT O NE 1 7 – 4 0 1 4
PANT O NE 1 9 – 4 0 5 2
PANT O NE 1 4 – 5 7 1 4
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tech illustrated
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LIGANOVA s t a n ds f o r s a l e s - e ff e c t i v e , c u t t i n g - e d g e br a n d c o mm u n i c a t i o n . W e s h o wc a s e br a n ds a n d p r o d u c t s using authentic and emotional storytelling.
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