Heroes2020
Compañia in 2020 As the local hub for Latino professionals and entrepreneurs, Compañía had started 2020 with constructive programming and engaging plans for our members that included monthly networking luncheons, after hours meetings, grand opening ceremonies, and professional development sessions to provide our members with tools to support their businesses and careers. Our business development efforts were highly impacted in March, and we immediately had to shift our focus to Covid-19 response to make sure our clients, members and community members had what they needed to understand and navigate the new challenge 2020 has brought to many of us. Advocating for our Latino business owners in different Covid-19 response groups, making the information available to our community, transitioning to virtual platforms, and doing the most we could with limited resources were just some steps we took to continue with our mission.
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RESOURCES WE HAVE PROVIDED: • Created a Blog with Resources for Entrepreneurs • https://www.companiachatt.com/covid-19 • Developed a Covid-19 Booklet in partnership with Hamilton County, Health Department, and City of Chattanooga. Reach:10,000 copies, delivered to 60+ businesses • Developed a “Reopening your business” Double sided laminated flyer. 5,000 Distributed to Latino Owned Business. • Community mask campaign – Videos • Delivered PPE to local Latino businesses. Distributed 3,000+ Masks and 20 thermometers • Newsletter to 125 direct subscribers & organic reach through FB (prior to COVID-19 monthly, then daily and now weekly)
