Beingthemaindesignerandfounder,I collaboratedwithotherstohelpdevelop theprojectfromconcepttowardsanMVP, however,remainedtheonlymain contributortoallitsaspects:business, design,andmarketing.
Peoplesit~9.3hoursa day,especiallyin meetingsatwork,which putstheirhealthatrisk, compromisingtheir health,happiness,and productivity.
70%oftheUSpopulation suffersfromstressat work.
9.3hours 70%Americans
Employeesatofficesinwalkablelocations, withmanymeetings.
Behaviors:Worksastressful9-6job,wakesup early,walksthedog,andhitsthegymat7PM.
Painpoints:Longworkinghours,seatedondesk andinmeetings.
Needs:Awaytodisconnectduringtheworkday, yetremainproductiveontasks,sotheydon’tfeel burntoutby5PM.
This is much better than being in that conference room!
Market
Interviews
Marketresearchon employeewellnessshows highopportunitiesfor interventiononcorporate wellnessprograms
Keyinsightfrom6interviews:
Employeesatlessstructuredworkenvironmentsexperienced betterwellnessduetohigherconnectivityandtimeflexibility, especiallywhentheycanstepoutsideduringtheworkday.
Keyopportunityquestion:
Howmightweenableflexibility,connectivity,&wellnessin highly-structuredworkenvironments,whilekeeping employeesengagedwithwork? ?
Walking meetings!
Mobileapp &GoogleChromeextension
● Increasedphysical wellbeing
● Betterproductivity
● Lesshourssitting
● Reducedriskofhealth issues
● Connectivitywith colleagues
● Mentalwellness
● Higheremployee satisfaction
Irantestingsessionstogetfeedback,andhighlighted missingfeatures&gapsintheUX.
Interestingfeaturesemerged,including:
1. Notifyothersoftheinvite
2. Looptostartingpoint
3. Requestpermissiontorecord
Interestingquestionsemerged,including:
1. Canyoudothewalkalone?
2. Whataboutnoisystreets?
3. Canyounotifypeoplebytext?
Synccontacts
Addeventstosyncedcalendar
Editeventwithtitleandnote
Timeiscalculatedbetweenstops
Reviewroute
Irananideationworkshopforrenamingtheappand promoteditatevents.
Promptsforrenaming:
1. Whatwordscometomindwhenyouthinkof:wellness?
2. Whatwordscometomindwhenyouthinkof:productivity?
3. Whatwordscometomindwhenyouthinkof:walking?
walkntalkwasincubatedintotheParsonsELabatCSI(Centerfor SocialInnovation)inChelsea,for1year,whereItestedtheapp, renamedit,andexploredgrowingitintoapotentialbusiness.
Pitchdeck (preincubation)
Incubation: Gotincubatedat theParson’s Entrepreneurs LabatCSIin Chelsea,forone year.
Business: Engageda reputable companyin UrbanPlanning asapotential clienttotest theMVPwith.
Marketing: Launcheda marketingsite andsocialmedia accountsto promoteand testmarket viability.
Founding: It’scrucialtohave aCTOtolaunch theappasa business.
Features: Weatherand noiseare crucial implicationsfor design& adoption.
Business:
Possiblemarkets include:Tourism, Academia,& RealEstate Agents.
TheuserschedulesaneventinCalendarandclickstheicon.
Theusercreatesarouteandsendsouttheinvite,fromthepopup.
TherecipientRSVPsbyemail.
Context
Problem
Solution
Createaroute
Addpitstops
Selectcontacts
Setthedate
Sendinvite
Createaroute
Addpitstops
Selectcontacts
Setthedate
Sendinvite
Createaroute
Addpitstops
Selectcontacts
Setthedate
Sendinvite
Createaroute
Addpitstops
Selectcontacts
Setthedate
Sendinvite
Createaroute
Addpitstops
Selectcontacts
Setthedate
Sendinvite
Sharenote
Reviewroute
Shareroute
Maintainhealth
Sharenote
Reviewroute
Shareroute
Maintainhealth
