TONGAL’S BUSINESS GROWTH PROPOSAL
After researching the company, interviewing stakeholders, and conducting product design analysis of the product, we came up with 4 key ideas for how to expand on the untapped potential of Togal in engaging ways.
Advertising Agencies Subscribe to the Tongal Crowdsourcing Platform
Gaining unreached client segments of big brands
FACILITATING THE ROLE OF CREATIVE DIRECTORS AT AD AGENCIES
CREATIVE DIRECTOR = PRODUCER
AD AGENCIES
ANNUAL SUBSCRIPTION TO TONGAL PLATFORM
Access to 7000 community members Ideators Pitchers Film Makers
WHAT’S IN IT FOR BRANDS?
THEY STICK WITH FAMILIAR AD AGENCIES
THEY MAINTAIN CONTROL AND SUPERVISION THROUGH CD
ACCESS TO TONGAL’S UNIQUE PROCESS AND 7000 CREATIVES IN THE COMMUNITY
WHAT’S IN IT FOR TONGAL?
GAIN NEW CLIENT SEGMENTS LIKE PHARMACY AND SPORTS THAT ARE USED TO OLD MODEL OF AD AGENCIES
RELIEVE TONGAL PRODUCERS FROM CUSTOMIZED WORK
CATERING TO EVERY CLIENT EVERY SINGLE TIME
TONGAL PROVIDES SEVERAL WELL-GROUNDED AD AGENCIES
WITH A CROWDWOURCING PLATFORM BEFORE THEY SPEED UP TO COMPETITION AND CREATING ONE THEMSELVES
Automation of Operational Process of
“Hi, I’m Smith. Thank you for your interest in Tongal. Please fill out the form then I will contact you shortly.”
Tongalstock.com Platform
UNSELECTED VIDEOS WITH THE POSSIBILITY OF REMOVING THE BRAND GET POSTED ON A TONGALSTOCK.COM PLATFORM.
AD AGENCIES HAVE AN ANNUAL SUBSCRIPTION TO TONGALSTOCK.COM PLATFORM AND EVERY DOWNLOAD IS CHARGED (SHUTTERSTOCK.COM MODEL).
THE CONTRACTS WITH THESE CREATIVES MENTIONS THE POSSIBILITY TO BE UPLOADED HERE AND THEY ARE THEREFORE PAID LESS, GIVING THEM EXPOSURE SOMEWHERE ELSE WHERE THEIR TALENT MIGHT BE NEEDED.
THIS IS AN OPTIONAL CONTRACT FOR CLIENTS AND IT WILL DIMINISH THE COST, HOWEVER GENERATING REVENUE ON THE STOCK PLATFORM.
Tongal U Videos As Projects for FilmMaking Classes
Gainaing startups as a new client segment
STARTUPS FILM SCHOOLS
TONGAL U
IN BOUND LOW BUDGET OR EQUITY
Launching R/GA accelerator in 2013 to help grow startups, the agency has raised the bar with a new level of commitment. It now has equity investments in over 30 startups. As the client’s business grows, R/GA grows too, and the return can be exponential. "We know it’s hard for startups at the start, so we take equity instead of payment," Wacksman said. "It’s a new long-term income stream and a future model for agencies."
Barry Wacksman, Chief Growth Officer at R/GA
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