MIAMI
SWIM WEEK
UNCENSORED
How to pack your
MAKEUP for a
TROPICAL VACATION
COVER MODEL
TINA ENGLISH
EXCLUSIVE INTERVIEW WITH
YOSEF MARTIN FOUNDER OF
BOXY CHARM
FEATURING
YILENA HERNANDEZ
Beauty In
PARADISE ISSUE
AUGUST 2021 issue NO. 2
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Lina Zuniga Makeup | 3
Photographer | Laura Chouette
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Serene
Photographer | Jarrelle Lee Model | Arame Fall
Lina Zuniga Makeup | 5
Photographer | Jessy J Model | Gabrielle Whitlock Makeup Artist | Kim J Luv
INTO THE BLUE 6 | Lina Zuniga Makeup
Photographer | Jessy J Model | Gabrielle Whitlock Makeup Artist | Kim J Luv
Lina Zuniga Makeup | 7
Yilena He Photographer | @adrianthephotographer Model | Yilena Hernandez Makeup Artist | Sara Trujano Nail Artist | Alexander Otero Location | James F. Goldstein Residence
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rnandez Photographer | @adrianthephotographer Model | Yilena Hernandez Makeup Artist | Sara Trujano Nail Artist | Alexander Otero Location | James F. Goldstein Residence
Lina Zuniga Makeup | 9
Photographer | @adrianthephotographer Model | Yilena Hernandez Makeup Artist | Sara Trujano Nail Artist | Alexander Otero Location | James F. Goldstein Residence
10 | Lina Zuniga Makeup
Yilena Hernandez, born and raised in Holguin, Cuba, has been modeling for 10 years after winning a beauty pageant. Currently living in Louisiana, her passion is designing clothing, painting, traveling and acting. In five years, Yilena sees herself running her own modeling and art academy. Her advice to upcoming models is to work hard and never give up on their dreams.
Photographer | @adrianthephotographer Model | Yilena Hernandez Makeup Artist | Sara Trujano Nail Artist | Alexander Otero Location | James F. Goldstein Residence
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sunkissed Photographer
&
Retoucher | Madelene Lisella
Makeup Artist | Jenna Nicole Model | Kiana Alexis
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Photographer
&
Retoucher | Madelene Lisella
Makeup Artist | Jenna Nicole Model | Kiana Alexis
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REFLECTIONS Photographer | Omid Iraei
Makeup Artist | Shamim Mortazavian
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Photographer | Taylor Brumfield Products | Mac Cosmetics Lipsticks in Lipsticks : Russian Red, Pigeon Pink , Velvet Teddy, Rebel, Mehr
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Photographer
Makeup
| James Roundtree
Artist
Model
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| Dashawn Russell
| Ashley Rodriguez
Lina's Top 6
Beauty
Favorites Travel Edition
Lina's Top 6 Favorite Travel Essentials
Charlottte Tilbury Beauty Light Wand In Peachgasm | $38
IT Cosmetics CC+ Cream with SPF 50+ | $39.50
Dominique Cosmetics Silk Tone Cream Blush in Soft Pink | $22
Lina Zuniga Makeup Lashes in Style Chelsea| $14.99
Dior Addict Lip Maximizer Plumping Gloss in Light Pink| $35
EltaMD UV Clear Broad-Spectrum SPF 46 | $37 Lina Zuniga Makeup | 17
BEAUTY CALL
with Yosef Martin
Lina: Thank you for taking the time to sit and chat with me. I enjoy learning the backstory of how successful entrepreneurs like yourself manage to build such lucrative businesses. So tell me, what did you do before BoxyCharm? Joe: I owned a company called Merchandize Liquidators. I was selling excess business inventory from department stores, from tools to clothing to general merchandise and makeup. In 2012 we had this purchase from a Canadian company called Glassy Box that was a subscription box.
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Photo By Chris Headshots
"It’s all mindset. If you don’t think it’s big, then it’s nothing. I learned that it’s all in your head. If you don’t think millions, billions, you’re not going to get there. You have to have it in your mindset. Never be comfortable with small numbers." They basically asked brands for free stuff and when they were stuck at the last minute, they turned to us, liquidation companies. I liked the idea because I had like a million units of excess makeup inventory in my warehouse. So I thought, I could make a lot of money with all the stuff I already had. What was even better was that they advertised through social media, and internet marketing is my thing, so I researched it. I learned that they raised about $72 million, and then I also heard about Birch Box that raised $10 million. So I figured, let's go into it; there's money in the industry.
Lina: Is this when you decided to start BoxyCharm? How did it happen? Joe: Six months later I found a smart intern who was into beauty and who understood the algorithms of Instagram. My wife thought of the name, we built the website and this side project took off. By 2016, I sold the liquidation business and focused solely on BoxyCharm. Then I quickly learned no one wants excess makeup inventory from last year from CVS. I had to learn to connect with new internet brands and we then had new boxes with all good products, no longer liquidation stuff and that’s how we started growing. Our first year, 2014, we made $1.8 million in sales. Then we ended up grossing 10 million, 20 million, 50, 100+, 200+, 400+. Lina: That’s amazing. It seems you were pretty big from the start, that number seems high for just the first year. Joe: Not when you already have a business that grossed 10 million. It’s all mindset. If you don’t think it’s big, then it’s nothing. I learned that it’s all in your head. If you don’t think millions, billions, you’re not going to get there. You have to have it in your mindset. Never be comfortable with small numbers. Lina: What was it that made you sell that business and then go full throttle with BoxyCharm? Joe: Imagine you’re going into the beauty industry and you now work with lucrative companies, at least at that time we were trying to, and they hear that you also have a liquidation business. It's not a good look. Lina: That makes sense. Joe: Now, the concept was, for BoxyCharm, the reason it actually changed the fundamental base of subscription box, was that we no longer wanted to do sample size. It’s a headache for the brand and no one is paying them for that. I was going to pay for full size products, whatever it costs to manufacture them, 5 of them, and I had figured out the economics on how I could make a profit and still sell it for $21. There’s nothing for them to develop, just give me the product without costing them anything, and I’ll put them in the hands of highly engaged customers. That was the concept and that’s what changed everything. To put more trust into the businesses I was working with and to dedicate my full attention and energy into something bigger, I decided to sell my liquidation business and just focus on BoxyCharm in 2016. Lina: At what point did you start seeing it climb the ladder and grow bigger and bigger? Did it ever get out of your hands? Joe: Absolutely not, it never got out of my hands. It took off fairly quickly. I knew it became big when I went to a restaurant, I paid with the company card and people said, omg you work for BoxyCharm! When you are able to create awareness and just like that people on the street recognize you. I didn’t care about numbers; numbers didn’t mean much to me. Click here to view the rest of the interview with Yosef Martin!
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PHOTOGRAPHER | KATE WHYTE MAKEUP ARTIST | KARLA CRUZ MODEL | JULIA TYCHONIEWICZ HAIRSTYLIST | PATRICK UY STYLIST | LULU LIU
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elegance PHOTOGRAPHER | KATE WHYTE MAKEUP ARTIST | KARLA CRUZ MODEL | JULIA TYCHONIEWICZ HAIRSTYLIST | PATRICK UY STYLIST | LULU LIU
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HOW TO PACK for a Vaca
Whether you are planning a quick staycation
your tools and products organized. It is a plus if your
in Miami or an elaborate tour of Europe,
makeup bag has a plastic interior just in case of any
vacation season is in full swing. Now more
spillage. It’s also a good idea to invest in a high
than ever, after being cooped up for months, we are ready to have invigorating, relaxing, and adventurous experiences. But before the vacation comes the daunting task of packing! Packing can take hours and
quality padded makeup bag to keep all of your valuable products safe. Click here to check out one that Lina recommends! Make a List Do not forget to make that list! How many
besides clothes, shoes and toiletries, and other
times have you gone on vacation and realized you
numerous items, you need your makeup too
left your favorite foundation on your makeup
so you can serve amazing looks on your
vanity? That’s why a well organized and detailed list
vacation. However, how do you start packing
will ensure that you will pack (and not forget) any of
your makeup so that it is functional without
your beauty essentials. The list should include
adding a lot of weight and clutter as well as
everything from base products to makeup brushes
taking up too much space in your luggage? Don’t worry! We have all the tips to pack your makeup efficiently! Note: If you're traveling by plane and have a carry-on, make sure all liquids are 100 mL or less.
and makeup remover. Prior to leaving for your trip, check off everything as you pack and we guarantee that no products will be left behind. Choose the right foundation The base is very important because while it is easy to replace a lip gloss or eyeliner, foundation and concealer are quite the headache. If your vacation
Get A Good Makeup Travel Bag
involves the beach, then you may need only tinted
The first step is to find a functional makeup
moisturizers and BB creams. However, if the
travel bag so everything is in one place. Make
vacation involves more than just the beach, then
sure
you can add a medium to full coverage foundation
the
makeup
compartments to keep
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bag
has
several
that can last all day. It is even better if your complexion products include SPF especially since
YOUR MAKEUP tropical
Makeup Travel Bag | $23.99
tion your vacation may involve you being outdoors in the sun for most of the time.
Bliss Collections To Do List Notepad | $6.99
Pack an Eyeshadow Palette When traveling, it is best to pack palettes to save space and provide you with different options for day or night makeup looks. You don’t need to haul a ton of eyeshadow
Armani Luminous Silk Oil-Free Foundation | $64
palettes with you. Just look at the clothes you are wearing and picture your vacation looks and then focus on packing a palette that has
Fenty Beauty Skin Tint | $29.50
matte, neutral, and shimmer shades. Multi-Use Products Again since the goal is minimizing the amount
of
makeup
products
you
pack,
choose products that are multi-use and easy to blend such as cream products that can be used as lipstick, blush and eyeshadow.
Nudestix Nudies Matte Blush & Bronze | $34
Protect Your Makeup Tools and Products Carry brushes that have a cap or travel pouch. A tip to protect your setting powder, blushes and bronzer compacts is by using a cotton pad or ball inside the compact to help against your products breaking.
Anastasia Beverly Hills Soft Glam Eyeshadow Palette | $25 Lina Zuniga Makeup | 23
SK Photographer | Zavier De'Angelo Model | Darius K. Jones 24 | Lina Zuniga Makeup
IN Photographer | Zavier De'Angelo Model | Darius K. Jones Lina Zuniga Makeup | 25
Mikey Sheridan walks for Argyle Grant
Jessica White walks for Lila Nikole
h c a e B Babe
Michell Roxana walks for Giannina Azar 26 | Lina Zuniga Makeup
Model walks for Kino Swim
MIA Swim
UNCEN
Model walks for the Matte Collection
Photographs Courtesy of Arun
Lindsay Demyan walks for Manish Vaid
Lindsay Demyan walks for Luxe Isle
Karina Ramos, Miss Costa Rica, walks for Willfredo Gerardo
HOT HOT HOT
AMI Week
SORED
Model walks for Giannina Azar
Nevader for Art Hearts Fashion.
Karina Ramos walks for OMG Swimwear
Model walks for the Matte Collection
Liza Pullen walks for CAMILLA Lina Zuniga Makeup | 27
ELECTRIC
BLUE
Photographer Makeup Artist Model
|
|
|
Cameron Perry
Ambreen Khwaja
Noelle Nance
Wardrobe Stylist
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|
Nia Lewis
Photographer | Cameron Perry Makeup Artist | Ambreen Khwaja Model | Noelle Nance Wardrobe Stylist | Nia Lewis
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cuba FOR THE LOVE OF
Photography by Zavier De'Angelo
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OBSE Photographer Makeup Artist
Model Stylist Hair Stylist
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SSION Chris Swainston Casey Gore Jana Jung Lisa Madonna Matt Fugate
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NAUTICAL Photographer | Zavier De'Angelo Models | Derrick Jadotte & @thaddboii
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Get The Look
Full product breakdown of the glam for this month's cover shoot
1. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 19 | $68 2. Graftobian Creme HD Foundation Palette in Warm | $75 3. Makeup Forever Ultra HD Self-Setting Concealer in Biscuit | $28 4. Makeup By Mario Soft Pop Blush Stick in Pale Petal | $28 5. Lina Zuniga Makeup Luxurious 3D Mink Lashes in Ivy | $12.99 6. MAC Cosmetics Eyebrows Styler in Lingering | $20 7. Huda Beauty Obsessions Eyeshadow Palette in Sapphire | $27 8. Laura Mercier Translucent Loose Setting Powder | $39 9. Anastasia Beverly Hills Clear Brow Gel | $22 10. Fenty Beauty Gloss Bomb Universal Lip Luminizer in Fenty Glow | $19
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ON THE COVER
Fashion Model, Tina English on the cover of Lina Zuniga Makeup Magazine "Beauty In Paradise" Issue.
- - Chief
Lina Zuniga
Creative Director
Lina Zuniga
Copy Editor
Ana Zuniga
Editor In
Editorial Manager
Musfara Gilani
@linazunigaofficial @lzmmagazine www.linazunigamakeup.com