BB Publication Magazine 1

Page 1

PROFILE

DAVID RICHARDS Chairman of ProDrive and Aston Martin

B.B. Your involvement in every aspect of motorsport spans 3 decades. How and why did it all start? D.R. Where did it all start? Well, I suppose all small boys’ dream is to go motor racing, to play with cars. I was brought up on a farm in Wales - a long way from any racing circuit, but even so car rallies are just as big a thing there as they are in Scandinavia and elsewhere. From the age of sixteen, even before I had my driving licence, I was driving cars around the farm, and then soon after my birthday I was racing cars in car rallies. I was studying to be an accountant, but the racing was far more interesting to me, so before I finished all my accountancy exams I ended up getting a professional contract driving for one of the factory teams, and from there on, as they say, it’s all history. B.B. Did you finish the accountancy exams? D.R. I finished the five years of accountancy – and did the five years of 98

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articles - but never took the last exam. My father always said, or thought, I would go back to it but I never did. It was a good experience, nevertheless, and helpful in running a business. B.B. You won the World Rally Championship in 1981 with co-driver Ari Vatanen. Did you at the time consider this to be the pinnacle of your career or did you have a very clear vision of developing your motorsport business interests? D.R. At the time, winning a world title was a very significant achievement yet I’d always felt that spending your life in a car going round and round in circles was not challenging enough. It was always my intention to do something else immediately after, so it wasn’t a surprise to anyone when, just after we’d won the title, I decided to stop and set up my own business. I was only thirty years old at the time, so it was a good time to do it.

I wouldn’t say I knew where I was going, I think we just had a very competitive instinct; I surrounded myself with very creative people, very demanding about everything we did, and we started doing consultancy work for the large sponsors. Rothmans had been my sponsor while I was competing and I acted as a consultant for them in their sports car racing, their Formula One racing and various other interests. That led to setting up my own teams and the business just diversified over a period of years. B.B. Is it fair to say that some people have a knack for parleying their interests into a successful business, while the majority just enjoy their interests as a hobby? D.R. Most people keep their work separate from their private life: they get up in the morning, go to work, get a salary and enjoy their weekend and vacations, their social and sports activities. For me work and BBEYOND 2011/1

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