Liron Ashkenazi Junior Portfolio SVA

JUNIOR P ORTFOLIO / LIRON A SHKENA ZI

HELLO! W ELC OME TO M Y JUNIOR P OR T FOL IO, T HI S I S A C OMP L EMEN TA R Y B O OK TO A C C OMPA N Y A N IPA D A P P.

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IT SEEMS THAT NO MAT TER HOW WONDERFUL L AST YE AR HAS BEEN, THE AMOUNT OFINSPIR ATION AND EXCITEMENT JUST KEEPS GROWING IN ME THE MORE TIME I SPEND AROUND EX TREMELY TALENTED AND SUCCESSFUL INDIVIDUALS. THIS JOURNE Y THAT I TOOK THIS YE AR WILL SURELY BE E VIDENT IN MY FUTURE CRE ATIVE PATH.

1 THE NE W REPUBLIC A MPERS A ND 3D ILLUSTR ATION + ANIMATION I was assigned to visit the New Republic Online Publication and design an Ampersand for one article in the “Books” section. The Idea was to come up with a bold Ampersand that would work well in both the printed publication & the Ipad version. For the subject matter, besides an Ampersand of course, I decided to use electric cables, wires, cords. the subject was inspired by the veins and arteries of every electronic devices. For the medium: Computer Art- all other mediums can exist in some way without modern technology - it could have been static but I chose to make an animation to give it some more weight, and also, set my ampersand apart from the ones I’ve researched and seen done by other artists.

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2 A S A W IFE H A S A COW: A LOV E S TORY T YPOGR APHIC POETRY ZINE Experimental Typographic Zine driven by the concept that Stein’s poems selfconsciously mess up/mess with language, this zine matches the concept behind the poem with a structural form. Not only is the ‘meaning’ behind the poem obscured by the primary layer of Stein’s playfulness with language, but the fundamental presentation of the typography mirrors this action. The viewer may read the typography in the zine, but it would be very difficult to follow through and the viewer is likely to be distracted by the intensity of the typography and get immersed in it. Just like any experience with Stein’s texts, one can get lost and abandon the meaning of the poem simply by being confused by the form.

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INS T RUCTOR S / JE SSICA WA L SH & TIMOTH Y GOODM A N

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3 THE 24 HOUR PROJECT / PRINT + ANIMATION This Motion project was made to illustrate some funny facts about my day-to-day as a student in New York City. From spending a bunch of money and not earning any, to commuting, eating cheap Chinese food & even spending too much time on my phone and in social media. The Icons and animations were all designed and conceptualized by me and were meant to play on in an neverending loop that you want to stare at forever.

INS T RUCTOR / JOHN GRIM WA DE

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4 FOOD FOR THOUGHT SHORT ANIMATION As a part of Independent study with Ori Kleiner I decided to produce a 3d based animation to explore a topic close to my heart: Veganism. This piece is a short abstract animation discussing the devastating impact Animal Based Agriculture poses on our plant.

INS T RUCTOR / ORI K LEINER

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S T Y LE FR A ME S

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5 WOLFGA NG L A IB @ THE GAGOSI A N E XCLUSIVE INVITATION DE SIGN The idea was to correspond the information in the cleanness way but still capture Laib’s essential procedures as an artist. Laib uses Natural materials, so for the invitation I chose to incorporate some of his most known materials: Wood, Bee wax, marble & Brass. I wanted to use as many materials as possible without removing the general feel from the minimalistic style shown in Laib’s works. My Number one restriction was not to use Ink, it might have been because Wolfgang’s work is so special to me I decided to not do anything expected, or just the fact that Ink and printing felt foreign to his style.

The last piece of my thinking process was to try and build something that would be as interactive as Laib’s work; the fact that he produces most of his shows on location and having process such a huge part of his philosophy. The receiver of the Invitation will have to build it themselves in order for it to work properly; The message will only be apparent once process is applied. All of the above resulted in this Natural Interactive Invitation that chooses to shed light not on a specific piece from the show, but the amount of luminance and purity found in his work.

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PACK AGING DE SIGN

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W EB SITE TA K EOV ER

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6 PERSON A L RE SUME INFOGR APHIC POSTER

INS T RUCTOR / JOHN GRIM WA DE

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FIRS T THINGS FIRS T T YPOGR APHIC ZINE What do you believe In as a designer?

This question almost never comes up when you’re so busy tending to you client’s wishes, basically, being a good problem solver. But what happens when you no longer feel like you’re helping your client, but just helping them sell terrible things? First thing’s first Manifesto was first published in 1964 by Ken Garland and 22 other wonderful Design and Advertising professionals. In 1999-2000 it was republished and signed by a batch of other highly talented Designers, wishing to keep fighting the Vicious cycle of the Advertising-Design-Client world. My design is based on the idea that I found this manifesto incredibly effective, but also very long and tedious, and felt the message the group was trying to convey was hidden beneath many layers of type. I have also found contradictions in the text that I felt were important to bring out, and basically highlighted my perspective on the issue, with the Good & Bad of our industry. To do so, I used Transparent film to hide/obstruct what I found to be irrelevant to my POV, and thus highlighting and contrasting my side of the story.

INS T RUCTOR / SC OT T BUSCHK UHL

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ZINE SPRE A DS

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8 THE BOOK OF FE A R 3D ILLUSTR ATION BOOK The book of fear was born out of the desire to understand what people are afraid of. As an artist, and person, I always felt like some of my fears were what drove me forward, basically shaping who I was. For better or for worse humans do what it takes to feel safe, but knowing what you’re really scared of - and why - is one of the first steps to conquering fear and growing from it. I asked the people around me - what they were most scared of and illustrated the fears in both an abstract and a literal way.

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3D A RT WORK

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H A ND DONE T Y P OGR A PH Y

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FL AT SPRE A D

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9 WORS T DAY E V ER E XPERIMENTAL E VENT What was your worst moment in life? The assignment was all about restrictions. We pulled three papers out of a hat and needed to build a project around the worst experience/moment we’ve gone through.

My 3 restrictions were: Installation, hand lettering, B&W. My experience revolved around my 18th birthday, my first birthday in the army, and of me learning how when you belong to your country - birthdays defiantly do not count as a reason to celebrate.

I’ve created an installation projection and invited people to come enjoy it.

In reality the audience who experienced it were sitting in front of a projector while a terrible birthday song was running in the background.

I designed an invitation for the event, while the projection itself was designed as a gloomy set for a birthday party and was projected around a single participant. The idea was to produce a beautiful image of the person sitting while in reality they feel extremely uncomfortable to mimic the feelings I had that day.

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H A ND LE T TERING

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IN V ITATION DE SIGN

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PROJEC TED IN S TA LL ATION

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10 A L A DDIN S A NE / DAV ID BOW IE VINYL RECORD DE SIGN+T YPEFACE I was assigned to re-design a vinyl of my choice.

The vinyl had to only be designed using typography, and the typography had to be a typeface I designed using no more than 5 basic shapes (circle, line, square, diamond etc.) I decided to re-design David Bowie’s legendary album “Aladdin Sane”. Even though it was revolutionary as the time, I sensed that the original packaging lacked the glam and sparkle Bowie’s songs actually held. When designing the typeface I had the Bowie’s lean shape in mind, by adding the little diamond decorations I wanted to have a small representation of the his eye, but I was also inspired by studs (which were very popular in the glam rock fashion) all and all the idea was the show bowies spark but also it’s versatility. the package in made out of a silky matt chrome foil, with an additional layer of tiny reflective sparkles. When putting the vinyl cover in different light scenarios, the reflections on the surface totally changes it’s color and present a totally new look. alot of my inspiration for the silvered surface came from the interior design of Bowie’s original package, featuring him covered in silver paint, looking like a million dollars.

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T Y PEFACE DE SIGN 088

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11 E TR A NGE LECTURE SERIE S POSTER SERIE S Who would you invite to a lecture series dead or alive? The assignment was to design a 4 part poster series for an out-of-this-world event. Out of 9 deceased of the gived Artists I chose: Philip Johnson, Diane Arbus & Alexander Mcqueen - All extremely innovative and weird creators in their own ways. I called the series Etrange - which means ‘Strange’ In french and played around with the 3’s actual work to create the typographic art for the poster.

INS T RUCTOR / SC OT T BUSCHK UHL

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PHOTO M A NIPUL ATION

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LEC TURE PA NEL P OS TER

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12 THE M A LE GA ZE SOCIAL CAMPAIGN While New York is one of the most wonderful places in the world, there is a lot wrong with it! I decided to address an issue really close to my heart and try to bring awareness to street harassment and cat calling.

I’m a great believer in education, so my first and only approach was Education! I designed a booklet with perforated tops, that hold mini brochure with hand lettered typography.

INS TRUCTORS / JESSICA WAL SH & TIMOTHY GOODMAN

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INFOGR A PHIC QUE S TIONN A IRE

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MERCH A NDISE

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T Y P OGR A PH Y TRE ATMENT

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13 SELF P ORTR A IT PER SONALIT Y E XPERIMENT We were assigned to explore ourselves as 8 different sides of our personalities. As a: Human Being, Friend, Partner, our 80 year old, Our 12 years old, Classmate, Designer & Daughter. I chose to collage Photos I have taken of myself in a representative way to a paragraph I wrote to each of my personalities.

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‘ THE HUM A N BEING’

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‘ THE LOV ER’

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‘ THE DE SIGNER’

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‘ THE FRIEND’ & ‘ THE DAUGHTER’

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‘ THE 8 0 Y E A R OLD’

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‘ THE 12 Y/O’

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A FE W L A S T WORDS LIRON ASHKENAZI Sometimes this journey looked long & unbelievably challenging, but at the end of the day, each day counted and was utillized completely. One does not notice how much they have grown untill they get to stop and look back, this is me looking back, and moving forward.

I wanted to thank everyone who was a part of this year: teachers, classmates, family, friends, I could not have done it without you.

THE END.