LIRON ASH KEN AZI
/ PORTFOLIO
1
2
/ PREFACE I look, I take, I apply. I like failing because it makes me do more then I eventually set up to do, imperfections are a part of nature, and me, that’s the only way to grow. To know that you are less than you can be, and that’s who you can be is always less than nature, brings me a certain peacefulness I work through, even in the thoughts times, I don’t break, I can determine I have failed, but I will start over, peacefully. This year has been no less than amazing, a lot of projects, many different classes, teachers, approaches. My head is filled with ideas, with my instructors inspiring word. I feel proud to present this book to you, the reader, and show you, what my past year was all about. From book jacket design, my own curated zine, a typeface, applications, dvd packaging, posters, collage, I did it all, I loved it all, I’m at peace, I gave it all I had in me, enjoy.
003
004
005
1
DESIGN + TYPOGRAPHY
1.1
ETHAN COEN / BOOK SERIES
p.012
1.2
HOMILIA / T YPEFACE
p.022
1.3
KITA MORI / BRANDING
p.034
1.4
MASSIMOVIGNELLI / ZINE
p.048
1.5
1.6 1.7
CHOREOGRAPHY SERIES / BOOK JACKETS + POSTERS
p.056
ONCE UPON A TIME IN THE WEST / DVD PACK AGING
p.066
JUDITH WILDE / POETRY BOOK
p.078
2 2.1
ICEBRKR / IPHONE APP
p.088
2.2
P. A .S.S / IPHONE APP
p.094
SOCHI WINTER OLYMPICS / IPAD APP
p.100
2.3
006
INTERACTIVE DESIGN
3 3.1 3.2 3.3 3.4
4
LA SERA / WINE BOTTLE SERIES
p.108
STELLA / MARINARA SAUCE, OLIVE OIL & HONEY
p.114
SWEET BOTANICALS / ORGANIC HARD CANDIES
p.120
DE CECCO REDESIGN / PASTA
p.126
VISUAL LITERACY
4.1
PACKAGING DESIGN
THE UNIVERSE AND ME / CIRCLE & SQUARE POSTER
p.132
4.2
VISUAL DIARY / MINI POSTERS
p.136
4.3
VISUAL LETTER / SARCASTIC COLLAGE
p.142
007
008
/ READY, / SET / GO! 009
1.1
ETHAN COEN / BOOK SERIES
1.2
1.3
KITA MORI / BRANDING
1.5
1.6
010
ONCE UPOND A TIME IN THE WEST / DVD PACK AGING
CHOREOGRAPHY SERIES / BOOK JACKETS + POSTERS
HOMILIA / TYPEFACE
1 GRAPHIC DESIGN / + TYPOGRAPHY
1.4
MASSIMOVIGNELLI / ZINE
1.7
JUDITH WILDE / POETRY BOOK
011
ETHAN COEN / BOOK SERIES
012
1.1
A series of three book covers visually interpreting the assigned Ethan Coen short stories. The trio was chosen out of fifteen varying explorations, including photographic, typographic, and graphic. The final solution combined relevant photographic material and graphic elements of maps tying the reader into both the location of the specific novel and the plot essence.
SECTION
MEDIUM
INSTRUCTOR
Book Jacket Design
Scott Buschkuhl
013
014
Sketches
015
IMAGE SEARCH /
016
017
Each cover features a different image relating to the story and a map, locating you in the main scene and hinting at what you might find in the book.
018
/ COSAMINAPOLIDAN / THE BOYS / DESTINY
019
020
021
1.2
022
SECTION
MEDIUM
INSTRUCTOR
Typeface Design
Digital
Olga Mezhibovskaya
HOMILIA / TYPEFACE DESIGN
The structure of this typeface is loosely inspired by ancient Greek architecture and Arabic caligraphy. The main structure of the typeface is overly condensed, suited best for display purposes, but designed with large scale format in mind. Special characters display elongated descenders and accented spurs, mimicking the drama of post and lintel Greek architecture. “Homilia” translates to “speech” in ancient Greek.
023
024
025
026
027
028
029
030
031
032
Ligatures + Special characters
033
SECTION
MEDIUM
INSTRUCTOR
Brand Identity
Scott Buschkuhl
034
KITA MORI / BRAND IDENTITY
1.3
Brand identity actualized by the given assignment to produce a company related to a chosen classmates’ interests. In this case, a clothing company Kita Mori, translating into North Forest. The company is inspired by a current trend in Japanese apparel, Mori Girl, meaning forest girl. The brand feels natural and rustic. hinting at the ethereal mood of being in the forest. Target client is the urban woman, searching for bohemian and an organic style.
035
036
NORTHFOREST /
037
038
The logo exploration process for Kita Mori orignated from fifteen various sketches, inspired by the forest and the relevant voice for the target audience.
039
Final Logo.
040
041
042
Business Card
043
The stationary is built to suit any kind of letter, whether it is business or pleasure, the copy will work perfectly in the rectangle.
044
Store location card, a graphic map of the different venues around the city. The back side features the address for each store, opening and closing times and contact information.
045
046
047
MASSIMO VIGNELLI / ZINE.
1.4 Zine exploration dealing with five essential typefaces for every modern designer’s repertoire. Typefaces chosen are Helvetica, Futura, Times New Roman, Century, and Bodoni. The structure for the zine is based on Massimo Vignelli’s famous unigrid, and investigates the history behind the assigned typefaces by combining visual typographic exploration with the relevant research.
048
SECTION
MEDIUM
INSTRUCTOR
Zine
Scott Buschkuhl
049
The underlined grid is highly apparent throughout the different pages, It might arrange the large amounts of copy on the chapter oppeners information pages, but it also contributes to the organization of the artwork, and typographic explorations.
050
051
052
053
054
055
1.5
056
SECTION
MEDIUM
INSTRUCTOR
Book Jacket + Poster design
Olga Mezhibovskaya
A series of book jackets designed
CHOREOGRAPHY / SERIES
to mimic the form and movement of five assigned contemporary choreographers. Relevant research conveyed the different styles of the famous five, and helped to differentiate the breaks in movement each cover display. The complimentary posters were designed after the book covers, announcing the event of the choreographers collaborative exhibition. What started off as a series of free-hand Ink exercise soon transformed into digitalis material that was meant to represent the feeling of movement and dance.
057
Ink on paper 058
059
5 Covers
060
061
/ PINA BAUCSH /ALVIN AILEY / MERCE CUNNINGHAM / MARTHA GRAHAM / MARK MORRIS
Series Poster #1
062
063 003
064
065
ONCE UPON A TIME IN THE WEST / DVD
066
1.6
SECTION
MEDIUM
INSTRUCTOR
Dvd Packaging
3D
Scott Buschkuhl
067
068
069
070
071
Booklet
072
073
Back
074 002
003075
Original Artwork
076
077
1.7
078
SECTION
MEDIUM
INSTRUCTOR
Artist’s book
Olga Mezhibovskaya
JUDITH WILDE / POETRY BOOK Judith Wilde had honored us with a chance to design her newest poetry book. Using 5 poems, we each designed our own version of the book. The idea of a Tibetan chanting scroll came to me when I listened to her reading, she was singing, chanting-- so relaxed, peaceful. Her poems are about nature and our connection to it, our relationship with life and death and the everyday, Judith is chanting her life. I created 5 scrolls, printed on genuine long-fibered rice paper, fixed by two dark bamboo sticks. Each of the poems is decorated with Tibetan chanting notation symbols, showing the reader how to pace the readying, where to stop, where the emphasis is and when fluidity is necessary.
079
080
081
082
to hold a poem, to touch it, to breath along with it. a tibetan chanting scroll was the perfect match for judith, she chants when she speak, she shares her peaceful melody with the ones around her, she paces, and poses. the idea of the scroll came to me when i was readying judith’s poems to myself, then, i repeated the name of the collection “geology of time”... time had to mean something. “how will i make time mean something?” i thought to myself, it was obvious: by creating an obstruction. the concept is, that with a scroll, you must be gentle, you must start from the start and end with the end, time will go by through your rolling hands, through the pressure you’ll inflict on the polls, time will go by when you gently open each band, it will go by when you pick up each scroll, like it is the most precious thing on earth. geology of time, for me, was how judith interact with nature, slowly, peacefully, with respect for time.
liron ashkenazi
083
084
085
2.1
2.2
P. A .S.S / IPHONE APP
2.3
086
SOCHI WINTER OLYMPICS / IPAD APP
ICEBRKR / IPHONE APP
2 INTERACTIVE / DESIGN
087
The Icebrkr app was designed to bring back romance to our on-line generation.
ICEBRKR/ IPHONE APP
We are so occupied with online dating, that we forget how satisfying it is to come say hello to someone on the train, in the park, or at the bar. In a generation where “quicky” and “selfie” are common slang, Icebrkr was designed to help people start talking to each other, off-line. Icebrkr lets you know who’s available around you, that suit your age group and interests and tells you a few minor things about what they would like to talk about. If they are looking for someone like you, and you are looking for some like you, and you are looking for some like them, you can find each other, and have something to break the ice!
088
2.1
SECTION
MEDIUM
INSTRUCTOR
App Design
Digital / Interactive
Robert Best
089
090
App Icon
091
092
093
2.2
P.A.S.S Stands for Poor Art Students Society. It was the first iPhone application I ever designed and probably the most meaningful one. I felt I needed to design a concept for a place student could help each other. As an art student, I always had a need for cheap bites around the city, second hand art supply, forums to talk about projects, people who would love to collaborate on cool off-time projects etc. on the other hand I had a lot I wanted to give. I created a siber space student around new work could benefit each other, save money, and get even more creative. By using ideas like “Art Feed�- Where artists from different schools could share their work I aimed to build a place where student can not only save money, find work or give away, they can also get critiques from everyone around NYC, and get better even after school hours.
094
SECTION
MEDIUM
INSTRUCTOR
App Design
Digital/Interactive
Robert Best
P.A.S.S/ IPHONE APP
095
S
096 002
P S
A
Wireframe / Process
097
098
099
SOCHI/ IPAD APP
2.3 We were assigned to design our version of an application for the Sochi Winter Olympics. My concept was simple: beautiful and helpful. Not only can the user stay updated with game scores, times and medals, they can also use the app for educational purposes, learn about their selected sports, read about how scoring works, about equipment and famous athletes. Moreover, the app was designed to be fully personalized, where the user can choose exactly which sports, athletes or teams he would like to view, get updates and all other information.
100
SECTION
MEDIUM
INSTRUCTOR
App Design
Digital/Interactive
Robert Best
101
102
Wireframe / Process
103
/ SCHEDULES / TICKETS / GAME SCORES / EDUCATION
104
End of the year Portfolio Website.
105
3.1
LA SERA / WINE BOTTLE SERIES
3.3
3.4
106
DE CECCO REDESIGN / PASTA
SWEET BOTANICALS / ORGANIC HARD CANDIES
3 3.2
STELLA / MARINARA SAUCE, OLIVE OIL & HONEY
PACKAGING / DESIGN
107
3.1
108
LA SERA / WINE BOTTLE SERIES
SECTION
MEDIUM
INSTRUCTOR
Wine bottle series
Packaging
Louise Filli
109
A combination of the serif typeface Odett and graphic elements influenced by the geometric french typeface Bifur made this typographic label both Roman and Romantic, suited perfectly with contemporary Italian wine.
110
The different colors represent the different types of wine, while they are all made from organic barbera grapes, the different aromas set them apart. Il Falo (The Bonfire) , Il Cielo (The Night) and Il Sogno (The Dream).
111
112
113
STELLA / MARINARA SAUCE, OLIVE OIL & HONEY
114
SECTION
MEDIUM
INSTRUCTOR
Condiments
Packaging
Louise Filli
3.2
What does Marinara sauce, Olive Oil and Honey have in common? The answer is “Nothing”. And that’s exactly what I thought going into this wonderful, challenging packaging project. From picking out the perfect jars, to designing a logo and typographic treatment to encompass the different condiments names- I did it all. The logo, even though might look like the letter Q in English, Prounced as S in the Greek alphabet, and tie us to the series’ origins, Greece. Using the minimal design elements and typography, I wished to connect the prestige of Greek extra virgin Olive oil, Raw Honey and Fresh Marinara source with the contemporary packaging trend, Simple, Attractive.
115
116
117
118
119
SECTION
MEDIUM
INSTRUCTOR
Candy Design
Packaging
Louise Filli
120
3.3 SWEET BOTANICALS / ORGANIC HARD CANDIES
121
122
123
Each wrapper features a different botanical drawings of the candies’ flavor and carries the logo. 124
125
DE CECCO / PASTA PACKAGING REDESIGN.
126
3.2
Created for Louise Fili’s food packaging class. The Assignment: Redesign the packaging for De Cecco, a brand of pasta. I decided to do a different take on the entire feeling of the brand. Italian design is inventive, ground breaking and simple. By using black instead of blue I tried to separate De Cecco from all the other brands on the pasta shelf, give it not only a twist, but boldness to go along with the famous name and quality. I rearranged the layout of the information in a more legible way, and gave it a contemporary look using Din as a main typeface. The Idea of using a script for the product name was a move to still connect the pasta, a beautiful, once man-made simple product with the bold design. The last move was to make the number huge, almost too big to notice, if you look for it, you will find it, but if you don’t, it’s just another design element - Designed for the Italians - Bold but exciting.
SECTION
MEDIUM
INSTRUCTOR
Packaging
3D
Louise Filli
127
128
129
4.1
4.2
VISUAL / DIARY
4.3
130
VISUAL / LETTERS
CIRCLE / AND SQUARE
4 VISUAL / LITERACY
131
4.1
I think, I look, I absorb. I’m a tiny spec in the universe, though it is the biggest part of me. We are made of the same material, though it is never in my reach. To accept the nothingness of ourselves is the only way to be something. The universe makes sure i always remember there’s something bigger then me, something more to learn. I’m a tiny spec in the universe, though it is the biggest part of me.
132
CIRCLE / & SQUARE
SECTION
MEDIUM
INSTRUCTOR
Poster
Richard Wilde
133
134
135
VISUAL / DIARY
136
SECTION
MEDIUM
INSTRUCTOR
Conceptual
Digital Collage
Richard Wilde
4.2 We were assigned by Richard,to create a personal “Visual diary”. Using 31 blank spaces, starting with the first day of the month. We needed to figure out how to transmit our feelings or activities of every day in an artistic and memorable way, using any medium we wished too. I choose to make a series of “stand alone” illustrative posters. either choosing to stay abstract, conceptual or literal, I’ve started to paint the only way I know how, using a wacom tablet. each day was an adventure I didn’t know i was going into, and in the end I could look back and actually see the past month painted in front of me. It was an amazingly creative project and somewhat therapeutic.
137
/ Self Conscious
138
/ Massive Cold
139
/ Leave me alone
140
/ Fuck off
/ Homework as usual (working on circle and square project)
/ Made eye contact with a stranger
141
VISUAL LETTER / COLLAGE
SECTION
MEDIUM
INSTRUCTOR
Collage/ Conceptual
Digital
Richard Wilde
142
4.3
What would Justin Bieber write to Mozart if he could shoot him an email? The visual letter was an exercise in imagination, and a very challenging one. I choose to combine two renowned public figures— most of the time contrasting with one another in views or talent — and collage them together. The idea was to blur the line between great and non great thinkers in an ironic way. But not all my subjects were ironic, some were complimenting each other with ideas and views, but all, to my opinion, are hilariously funny. Would you guess the combinations? Now try to imaging the correspondence between them.
143
/ What would Justin Bieber write to Mozart?
144
145
/ Or Beyonce to the Mona Lisa?
146
/ Mark Zuckerberg to Napoleon
/ George to George, Bush to Washington
/ Donald Trump to Louis XIV
/ John Lennon Che Guevara
147
A SPECIAL THANKS GOES TO THE PEOPLE WHO TAUGHT ME SO MUCH THIS YEAR, IN CLASS AND OUTSIDE OF IT:
RICHARD WILDE / VISUAL LITERACY
OLGA MEZHIBOVSK AY / T YPOGRAPHY SCOTT BUSCHKUHL / GRAPHIC DESIGN JOHN RUGGERI / COLLAGE & DRAWING ROBERT BEST / APP DESIGN LOUISE FILLI / PACK AGING DESIGN
148
Aside from that, I would like to thank everyone who had anything to do with this book, teachers and friends alike. Thank you for pushing me to be the best I can, even when times were hard. Thank you for giving your all to me, even when I asked for too much. Thank you for late night emails, early morning messages and one on one time. This book could not have happened without your constant support. I am blessed to have had you with me on this journey.
149
THANK YOU.
150