Social Media P lanner your digital footprint tracker
excuse me
While I Succeed
table of Contents
01 | Digital Strategy 02 | Content Batching 03 | Facebook 04 | Instagram 05 | YouTube 06 | Twitter 07 | Pinterest 08 | Extra Trackers
rowing harder doesn’t help
if the boat
is headed in the wrong direction
01 YOUR DIGITAL STRATEGY
Select which platforms you will commit to Facebook
Tumblr
YouTube
______________
______________
Tik Tok
______________
______________
Podcasting
______________
Snapchat
______________
______________
Your Social Media Goals BW
ecome world-famous with tons of followers hat’s your plan to get there?
HW
ave tons of engagement + lots of DM conversations hat’s your plan to get there?
MW
onetize my following with ad income, direct sales or networks hat’s your plan to get there?
BW
uild a community where my followers can connect hat’s your plan to get there?
Themes
Choose a monthly focus
January
February
March
April
May
June
July
August
September
October
November
December
Launch Calendar
Choose topics to support a launch
January
February
March
April
May
June
July
August
September
October
November
December
focus on being productive
Not Busy
02 CONTENT BATCHING
01 | Brainstorm Ideas check with your audience
WW
hat are you constantly being asked hat topics could you cover based on this
CW
an you send out a Reader Survey hat topics could you cover based on this
FW
acebook Groups are a great source for current hot topics hat topics could you cover based on this
BW
uild a community where my followers can connect hat topics could you cover based on this
02 | Content Calendar
create an entire year’s worth of content in one day
January
February
March
April
May
June
July
August
September
October
November
December
the best marketing of
Is Happy Clients
03 FACEBOOK
01 | Facebook Groups build a community
WW
hich groups are you the owner/moderator for hat topics could you cover based on this
WW
hat type of contests can you host to increase member #’s hat topics could you cover based on this
HW
ow many times will you go LIVE in your group this year hat topics could you cover based on this
WW
hat types of recurring daily themes can you post each week hat topics could you cover based on this
02 | Images & Video
your visual content curation process what types of images will you need for your posts - list out keywords for searches
what types of gifs and videos will you need for your posts - list out keywords for searches
03 | Schedule Your Posts MONDAY
what days are best to post TUESDAY WEDNESDAY
THURSDAY
7:00 AM
7:00 AM
8:00 AM
8:00 AM
9:00 AM
9:00 AM
10:00 AM
10:00 AM
11:00 AM
11:00 AM
12:00 PM
12:00 PM
1:00 PM
1:00 PM
2:00 PM
2:00 PM
3:00 PM
3:00 PM
4:00 PM
4:00 PM
5:00 PM
5:00 PM
6:00 PM
6:00 PM
7:00 PM
7:00 PM
8:00 PM
8:00 PM
9:00 PM
9:00 PM
WHAT WORKED
FRIDAY
SATURDAY
TOTAL LIKES
SUNDAY
7:00 AM
7:00 AM
8:00 AM
8:00 AM
9:00 AM
9:00 AM
10:00 AM
10:00 AM
11:00 AM
11:00 AM
12:00 PM
12:00 PM
1:00 PM
1:00 PM
2:00 PM
2:00 PM
3:00 PM
3:00 PM
TOTAL COMMENTS
TOP POSTS 4:00 PM
4:00 PM
5:00 PM
5:00 PM
6:00 PM
6:00 PM
7:00 PM
7:00 PM
8:00 PM
8:00 PM
9:00 PM
9:00 PM
WHAT DIDN’T WORK
04 | Facebook Ads go beyond organic Planned Campaign Type Audience Ad Spend Dates Conversion Rate Cost Per Click Cost Per Lead
NOTES
Actual
04 | Facebook Ads go beyond organic
what ads worked best + why
why ads didn’t work so well + what can you do differently next time
no matter what you do
Your Job Is
to tell your story
04 INSTAGRAM
01 | Instagram posts | stories | TV
DW
o you prefer to post original or curated content hat topics could you cover based on this
HW
ow often do you want followers to DM you hat topics could you cover based on this
WW
hat types of videos do well in your industry on IG TV hat topics could you cover based on this
WW
hich stories get the best engagement among your perrs hat topics could you cover based on this
02 | 10 Post Rule
The 5 - 3 - 2 Rules
5
1. 2. 3. 4. 5.
pieces of content from others
3
1. 2. 3.
original posts from you BUSINESS related
1. 2.
2
original posts from you PERSONAL stories
MONDAY
03 | Schedule Your Posts
WHAT WORKED
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
TOTAL LIKES
TOTAL COMMENTS
TOP POSTS | STORIES | TV
WHAT DIDN’T WORK
04 | Instagram Ads
go beyond organic
Planned Campaign Type Audience Ad Spend Dates Conversion Rate Cost Per Click Cost Per Lead
NOTES
Actual
04 | Instagram Ads go beyond organic
what ads worked best + why
why ads didn’t work so well + what can you do differently next time
you can’t sell anything
If You Can’t
tell anything
05 YOUTUBE
01 | YouTube Channel go viral video strategy
HW
ow can you provide value to your audience hat topics could you cover based on this
WW
hat are the top SEO keywords and tags for your industry hat topics could you cover based on this
WW
hat channels are growing the fastest hat topics could you cover based on this
WW
hich videos have the highest number of views hat topics could you cover based on this
02 | Monetization P lan what are you game plan action items
1. 2. 3. 4. 5. 6. 7. 8.
4K
have over 4K hours of watch time in the last 12 months
1K
have over 1K subscribers
1. 2. 3. 4. 5. 6. 7. 8.
03 | Schedule Your Posts MON
Posting Time
# of views on day 1
TUES
Posting Time
# of views on day 1
WED
Posting Time
# of views on day 1
THURS
Posting Time
# of views on day 1
FRI
Posting Time
# of views on day 1
SAT
Posting Time
# of views on day 1
SUN
Posting Time
# of views on day 1
NOTES
04 | YouTube Ads go beyond organic
Select which type of ads you want to run TrueView ads
Sponsored card ads
Non-skippable instream
Overly ads
Bumper instream
Display ads
04 | YouTube Ads go beyond organic Planned Ad Type Networks Ad Spend (CPV | Max or Viewable CPM | CPA)
Dates Inventory Typr Audience Keywords Topics Ad Placement
NOTES
Actual
05 | YouTube Ads go beyond organic
what ads worked best + why
why ads didn’t work so well + what can you do differently next time
06 | YouTube Tabs you can do more than just videos
What are your top performing playlists
What is your Community Tab strategy for posting
What is your YouTube Stories strategy for posting
boring
Will Put You out of business
06 TWITTER
01 | Twit er
280 characters or less
DW
o you prefer to post original or curated content hat topics could you cover based on this
HW
ow often do you want followers to DM you hat topics could you cover based on this
WW
ho are the best people to retweet hat topics could you cover based on this
CW
an you get involved with hashtag parties, twitter chats hat topics could you cover based on this
02 | 58 Post Rule
The 30 -18 -10 Rules
30
1. 2. 3. 4. 5.
pieces of content from others
18
1. 2. 3.
original posts from you BUSINESS related
1. 2.
10
original posts from you PERSONAL stories
03 | Schedule Your Posts Content
Hashtags
Image or Video
Posting Dates + Times
How often will you post this
Likes
Retweets
Engagement
04 | Twit er Ads go beyond organic Planned Promoted Tweets or Twitter Ads Bid Type Audience Keywords Interests + Followers Existing or New Tweets Cost Per Lead
NOTES
Actual
04 | Twit er Ads go beyond organic
what ads worked best + why
why ads didn’t work so well + what can you do differently next time
05 | DM’s Rule Twitter is all about the DMs
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
18
who are 18 people you can reach out to individually this week
make the customer
The Hero of your story
07 PINTEREST
01 | Pinterest it’s a search engine
HW
ow can you create share-worthy content hat topics could you cover based on this
WW
hat are the top pins in your industry hat topics could you cover based on this
WW
hat are the best infographics floating around hat topics could you cover based on this
WW
hat pinterest interest groups and boards can you join hat topics could you cover based on this
02 | Visual Branding it’s all about the images + that’s it
Select which type of pins you plan to create Video Pins
Buyable Pins
Rich Pins
Infographics
Promoted Pins
Story Pins
Who will create and/or source these pins
03 | Schedule Your Pins Content
Hashtags
SEO Keywords to include
Posting Dates + Times
How often will you post this
Saves
Repins
Click Throughs
03 | Posting Schedule Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Board Requirements
Other Repin Agreements
04 | Pinterest Ads go beyond organic
Select your pin promotion campaign Video Pins
Buyable Pins
Carousels
App Pins
___________
Story Pins
Select your campaign types Website Traffic
App Installs
Brand Awareness
Video Views
04 | Pinterest Ads go beyond organic Planned Promoted Pins or Ad Group Bid Type Audience Keywords Interests + Followers Existing or New Tweets Cost Per Lead
NOTES
Actual
05 | Pinterest Ads go beyond organic
what ads worked best + why
why ads didn’t work so well + what can you do differently next time
06 | Pinterest Audit are you doing the basics
Consistency Are you being consistent with your pins, your messages + your posting schedule
Branding Are you imprinting your own personal brand style onto the visual aspects of every pin: colors, fonts, layout + images
URL Did you add your website to the bottom of every pin...if not, why not?!
always maintain
Good Relations with your public
08 EXTRA TRACKERS
Annual Numbers At A Glance Revenue Ad Spend
January
February
March
April
May
June
July
August
September
October
November
December
Totals
Email List
IG
YouTube
Other
Affiliate Income Cost To Join
January
February
March
April
May
June
July
August
September
October
November
December
Totals
Expected Revenue
Actual Revenue
Password Keeper User ID
YouTube
Tik Tok
SnapChat
Tumbler
Password
Who else has access
Secret Recovery Password
Notes
Sponsorship Tracking Sponsors
January
February
March
April
May
June
July
August
September
October
November
December
Totals
Expected Revenue
Actual Revenue
Influencer Outreach Email
Website
Social Media Handles
Contact Dates
Request Details
Response