Jui hui yu seminar powerpoint 24nov 14

Name: Jui-Hui Yu (Livia) ID: S13179579

I. About Bags/Handbags • Introduction -The cultural history of bags

• The handbag types/Handle types

II. A Comparison between the British & Taiwanese Brand Handbags

• Introduction -The cultural history of bags

The sixteenth & seventeenth century - Pokes, Purses and Swete Bagges

The 1700-1790 - Pockets, purses and work-bags

The 1790-1830 - Reticules

• Introduction -The cultural history of bags

The 1830-1880 - Bags, Purses and Chatelaines

The 1880-1918 - The Handbags

The 1918-1945 - Dance Bags, Clutches and "Makedo-and-Mend"

• The handbag types/Handle types A classifications of bags – TOTE (Shopper bags)

• The handbag types/Handle types A classifications of bags – Satchel (Cross-body)

• The handbag types/Handle types A classifications of bags – Messenger (Sling bag)

• The handbag types/Handle types A classifications of bags – Pouch (Clutch bag)

• The handbag types/Handle types A classifications of bags – Shoulder purse (Saddle bag)

• The handbag types/Handle types A classifications of bags – Bucket bag (Drawstring bag)

Taiwan

Britain

Porter International

The Cambridge Satchel Company

ZODENCE

Lulu Guinness

COWA

Beara Beara

Similarities

Differences

Styles: They all are mainly casual style and affordable price, not suitable for luxury style.

Sales strategy: They all are most popular brands

Styles: Porter’s key products are Messenger & Shoulder bags /Cambridge’s key products are Satchel bags. Material: Porter’s main item is made from Nylon. / Cambridge is made from 100% natural cow leather.

for youngsters in their country; they all selling online and having their own in-store abroad.

Porter International Sales strategy: They all focus on female customers in particular working women. They all use good quality leather for their bags materials.

ZODENCE Styles & Material: They all use 100% genuine leather for the majority of products and their styles are emphasized on natural and simple design.

COWA

The Cambridge Satchel Company Styles & Sales : ZODENCE's products focus on simple and elegant style; they only design and sales the handbags / Lulu's products are varied and having strong personal unique style; her items not only design and sales for handbags but also for luggage as well as price is higher than ZODENCE's pricing.

Lulu Guinness Sales strategy: COWA’s sales locations are not only selling on online shop because they have some in-stores in department. / Beara’s sales way is only selling on online shop in this stage.

Beara Beara

Name: Jui-Hui Yu (Livia) ID: S13179579