Name: Jui-Hui Yu (Livia) ID: S13179579
I. About Bags/Handbags • Introduction -The cultural history of bags
• The handbag types/Handle types
II. A Comparison between the British & Taiwanese Brand Handbags
• Introduction -The cultural history of bags
The sixteenth & seventeenth century - Pokes, Purses and Swete Bagges
The 1700-1790 - Pockets, purses and work-bags
The 1790-1830 - Reticules
• Introduction -The cultural history of bags
The 1830-1880 - Bags, Purses and Chatelaines
The 1880-1918 - The Handbags
The 1918-1945 - Dance Bags, Clutches and "Makedo-and-Mend"
• The handbag types/Handle types A classifications of bags – TOTE (Shopper bags)
• The handbag types/Handle types A classifications of bags – Satchel (Cross-body)
• The handbag types/Handle types A classifications of bags – Messenger (Sling bag)
• The handbag types/Handle types A classifications of bags – Pouch (Clutch bag)
• The handbag types/Handle types A classifications of bags – Shoulder purse (Saddle bag)
• The handbag types/Handle types A classifications of bags – Bucket bag (Drawstring bag)
Taiwan
Britain
Porter International
The Cambridge Satchel Company
ZODENCE
Lulu Guinness
COWA
Beara Beara
Similarities
Differences
Styles: They all are mainly casual style and affordable price, not suitable for luxury style. Sales strategy: They all are most popular brands
Styles: Porter’s key products are Messenger & Shoulder bags /Cambridge’s key products are Satchel bags. Material: Porter’s main item is made from Nylon. / Cambridge is made from 100% natural cow leather.
for youngsters in their country; they all selling online and having their own in-store abroad.
Porter International Sales strategy: They all focus on female customers in particular working women. They all use good quality leather for their bags materials.
ZODENCE Styles & Material: They all use 100% genuine leather for the majority of products and their styles are emphasized on natural and simple design.
COWA
The Cambridge Satchel Company Styles & Sales : ZODENCE's products focus on simple and elegant style; they only design and sales the handbags / Lulu's products are varied and having strong personal unique style; her items not only design and sales for handbags but also for luggage as well as price is higher than ZODENCE's pricing.
Lulu Guinness Sales strategy: COWA’s sales locations are not only selling on online shop because they have some in-stores in department. / Beara’s sales way is only selling on online shop in this stage.
Beara Beara
Name: Jui-Hui Yu (Livia) ID: S13179579