Seminar Presentation - Script Title name:
Compare and contrast British and Taiwanese fashion brands bags Outline & script: [Good morning! My name is livia. Today I am going to talk about the title is “Compare and contrast British and Taiwanese fashion brands bags”. I have divided my presentation into 4 main parts. First of all, I will introduce the cultural history of bags.]
1. About Bags/Handbags • Introduction -The cultural history of bags. [When it comes to talking about handbags, people use these words and a lot of phrases to describe their bags as well as their relationship to this. “The history of handbag and its small conspirator and close ally, the coin purse, touches upon many different aspects of dress and textile. Purses and bags have been essential to daily lift for as long as people have had money or precious items to be carried.” (Wilcox, 2008, pp. 8). Regarding the cultural history of bags, this could be divided several periods. From in the pocket to purse; early in the 1800s, the first bags developed in response to changing fashions in dress. At first, handbags were used to transport the ephemera connected with women’s social lives, from dance cards to diaries, fans pocket and visiting cards. At the end of the 16th century and in the 17th century, the bag for men gradually fell into disuse. In the 17th and 18th centuries, women had various practical accessories at their disposal for carrying their personal belongings. With the Industrial Revolution (approx. 1760-1830), ‘new’ materials like papier-mâché, iron and polished steel also found their way into the bag. A wealth of bags in distinctive forms and materials are the true ‘samples’ of a new era. The 1950’s was a time that focused on beauty and elegant, the handbags of this period perfectly reflected the style trends. However, with the rise of the counterculture; in the 1960's and 1970's, the youth-driven style turned toward more ethics, such as fabric shoulder bags, handmade products and items celebrating specially craftsmanship. Between 1980’s and 1990's, bags not only became anything goes, but also demonstrated the genesis of what would later become a diverse landscape of personal accessories that evolve for both style and usage. Since its introduction in 1998, the bag has helped to establish the fashion look through the way it is worn as well as through its form. Nowadays, the technological revolutions so that men and women using bags in a variety of ways. Our lives have become the most mobile of any other time in history and handbags have a long history as an invaluable tool, now more than ever, bags offer customizable style and an unlimited JH.YU-1
potential for self-expression. “A handbag often becomes not only a means to transport personal items, but also an extension of a woman’s personality and self.”] (Hagerty and Siddons, 2002, pp. 1) Change slide is about, let’s to see some pictures about different period for bags. 1. Pokes, Purses and Swete Bagges- the sixteenth and seventeenth century. 2. Pockets, purses and work-bags: 1700-1790. 3. Reticules: 1790-1830. 4. Bags, Purses and Chatelaines: 1830-1880. 5. The Handbag: 1880-1918. 6. Dance Bags, Clutches and “Make-do-and-Mend”:1918-1945.
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I’d like now to turn to •The handbag types/Handle types- A classifications of bags. (1) Tote (2) Satchel (Cross-body) (3) Messenger (Sling bag) (4) Pouch (Clutch bag) JH.YU-2
(5) Saddle purse (shoulder bag) (6) Bucket bag (drawstring bag) [According to type of handle, handbags are often categorized as: Tote: it’s a medium to large bag with two straps and an open top. Next, Satchel bag is also can be said Cross-body. It’s one long strap that crosses over the body, with the bag resting at the front by the waist. Further, Sling bag: one long, wide strap that crosses over the body, with the bag resting on the back Shoulder bag: any bag with shoulder-length straps Clutch: handle less] (Wikimedia Foundation 2014, pp.2–4)
Tote
Satchel
Messenger
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Clutch bag
Shoulder bag
Bucket bag JH.YU-4
• Specific utilitarian need of bags. (1) Laptop purse (2) Camera bag (3) Gym bag (4) Cosmetic bag (5) Duffle bag (6) Security bag. [Handbags that are designed for specific utilitarian needs include; Laptop purse: a medium to large bag that contains a padded interior compartment or sleeve for protecting a laptop computer. Camera bag: for carrying photography equipment. Gym bag: for carrying toiletry items and the clothing and/or shoes a person intends to use for their workout. Cosmetic bag: a small bag for holding cosmetics often made of synthetic waterproof protective material. Duffle bag: a large cylindrical bag usually used for travel or sports gear, sometimes called a "weekend bag". Security bag: protects the carrier from travel theft and includes an invisible stainless steel strap sewn into the fabric and a protectant on the main zipper. ] (Wikimedia Foundation 2014, pp.2–4)
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2. Taiwanese fashion brands bags • The most popular Taiwanese brand bags. Design Concept Porter International bag makes it easy for mix and match with combination of simple style, well-selected material and exquisite production. Porter bag’s simplicity, functional, durable style reveals the remarkable character and confidence of the user. Top-quality material is the design detail which makes
person with good sense lingers on.
Porter International
Photo by porter international
http://www.ll-porter.com/mainpage.php?lid=1
Uniarts- ZODENCE concept It turned out that the bag is not just a bag; Bag is fashion, attitude to life the most specific rendering.ZODENCE 1985, in a simple, elegant, truly natural strung contemporary fashion. Enabling new generation design and technology Achievements Premium
ZODENCE http://www.uniarts.com/product.aspx?id=9
ZODENCE, MIT Photo by Uniarts
I do not wear a label, I AM the label. I AM represents the significance of each person is unique, like DNA, fingerprint-like unique. Photo by I AM
I AM BAGS http://www.iambags.asia/ JH.YU-6
In addition to leather, COWA always looking for material and cultural beliefs can be done perfect combination. COWA BAGS have natural canvas and leather, as well as water treatment, anti-wear capabilities and unique taste. Photo by COWA
COWA http://www.cowaclassic.com/index2.asp Original from Taipei. Established in 2004, satana is a lifestyle brand 100% original from Taiwan. Every piece of product is developed with passion and carefulness in all the details,from the choice of the material till each of the manufacturing processes in order to offer you a high quality easy-to-use and functional bag, yet stylish and fun! Photo by satana
satana http://www.satana.com.tw/index.php • The primary demographic consumer groups. • The most popular handbags style in Taiwan.
3. British fashion brands bags • The most popular British brand bags.
Classic, contemporary, and built to last, Ally Capellino delivers a selection
of leather bags in all shapes and sizes. The more worn in the better, we say. Photo: Courtesy of Ally Capellino.
Ally Capellino http://www.allycapellino.co.uk/ JH.YU-7
BoBelle London offers well-made and well-structured leather goods in classic styles that last and last. This level of quality doesn't come cheap, as prices are around the ÂŁ500 mark but it's an investment we know you won't regret making. Photo: Courtesy of Bobelle London.
Bobelle London http://www.bobellelondon.com/index.php
Ah, Burberry. The brilliantly British brand that scores worldwide success with their catwalk collections is equally on top form with their accessories. For classic leather styles with an on-trend twist by way of heart prints or animal patterns, this extensive range of bags runs in line with the
extraordinariness that is the Burberry runway. Photo: Courtesy of Burberry.
Burberry http://uk.burberry.com/?selected=Y
After rising to global fame with their fluro satchel, Cambridge Satchel are still going strong, with that famous flash of neon appearing on most street-style blogs at least twice daily. Yes, they took the NYFW circuit by storm, but they’re British born and
bred. Never forget. Photo: The Cambridge Satchel Company.
The Cambridge Satchel Company https://www.cambridgesatchel.com/
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Charlotte Olympia scores the award for the quirkiest add-ons. Despite making a splash stateside with the opening of her Beverly Hills boutique, accessories designer Charlotte Dellal (sister to Alice Dellal) is British through and through — you’d be forgiven for thinking otherwise though, what with her current
Charlotte Olympia http://uk.charlotteolympia.com/
Hollywood-themed collection being seriously inspired by our friends across the pond. Photo: Courtesy of Charlotte Olympia.
What luxury heritage label Daks doesn't know about elegance, tailoring and practicality...isn't worth knowing. The brand is famous for its sportswear pieces but it is the handbags that we covet. Totally timeless and not in a seen-it-all-before way. We love. Photo: Courtesy of Daks.
Daks http://www.daks.com/
Like your arm candy fashion forward? Then you need to meet Fleet Ilya, the London-based directional-accessories label to know. From sharp, structured clutches to black leather bowling bags,
all of the essentials you need to start building your collection are right here. Photo: Courtesy of Fleet Ilya.
Fleet Ilya http://www.fleetilya.com/
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Affordable. Wearable. Needable. Golden Lane is a British brand with a seriously practical offering. Their SS'13 line delivers a selection dominated by the cross-body bag in an array of metallic and silver tones. Not that we're complaining — it's the only way to schlep our way through busy London streets! Photo: Courtesy of Golden Lane.
Golden Lane http://www.goldenlanebag.com/ The go-to for going-out clutches, Jimmy Choo offers bags are just as dreamy as their shoes. From sparkly box clutches to more modest affairs, these are the most reliable choice for
Jimmy Choo http://www.jimmychoo.com/
enviable arm candy. Photo: Courtesy of Jimmy Choo.
For those days when you’ve got way too much to carry, Kate Sheridan’s canvas bags are there to help you out. Strong and practical, bit decorated in pretty prints, her tote bags have saved the day on many an occasion. Photo: Courtesy of Kate Sheridan.
Kate Sheridan http://www.katesheridan.com/index.html Who doesn't want a clutch with dolly peepers and eyelashes!? Season after season, Lulu Guinness amazes us with her unique, kitschy accessories. Her dinky-yet-feminine clutches are the ultimate
Lulu Guinness
solution to sprucing up a simple
http://www.luluguinness.com/
jeans-and-tee ensemble, if you ask us. Photo: Courtesy of Lulu Guinness.
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A relative newbie to the world of design,
Lauren Geoghegan has crafted a concise collection of accessories with lust-worthy aesthetics. This season, a lime-toned suede is partnered with beige leathers and golden studs, for a collection that screams, "Hello, summer!" Photo: Courtesy of Lauren Geoghegan.
Lauren Geoghegan http://www.laurengeoghegan.co.uk/ For affordable and inspired clutches, Meli Melo crafts a selection of bags and bowlers made for your arm's delight. This season's collection sees snakeskin take centre stage; so, have some fun teaming it with a simple ensemble to show your wilder side.
Meli Melo
Photo: Courtesy of Meli Melo.
http://www.melimelo.com/
Mulberry is the ultimate in luxury accessories and some might say, the queen of the British handbag. With bag names that you’ve almost definitely heard of — The Alexa and The Del Rey to name just a few — they might be a little pricey, but they’re seriously covetable. Wear
Mulberry http://www.mulberry.com/
with pride and cherish. Photo: Courtesy of Mulberry. British indie brand Pieces are on hand to kit you out for all eventualities. From tote bags to cross bodies and
cute little clutches, all of the offerings are affordable enough for you to team with every outfit. Whilst they might not be leather, they'll have your friends fooled. Who said chic couldn't be cheap—and vegan?
Pieces
Photo: Courtesy of Pieces.
http://pieces.com/?forcecountry=GB&redirected=1
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A quintessentially British brand, Tusting is steeped in tradition. Browsing their array of totes and overnight bags, you can be sure to encounter true craftsmanship along with contemporary style. Photo: Courtesy of Tusting.
Tusting http://www.tusting.co.uk/?gclid=CNHLq6L1_7cCFWXKtAodCSAAMw
For a serious sartorial statement, Sarah Williams of Williams Handmade offers bespoke creations to please even the kookiest of accessories lovers. Established in 2010 after graduating from London College of Fashion, Williams's brand offers a strong sense of craftsmanship with an aura of yesteryear. Shop her wares, and you can guarantee you won’t
Williams Handmade http://www.williamshandmade.com/
see anyone else toting your bag. Photo: Courtesy of Williams Handmade.
Beara Beara is a brand of leather bags, combining British design and the skills of Bolivian leather workers. Beara Beara has stockists in nine different countries and has been worn by celebrities such as Taylor Swift and Fearne Cotton. Beara Beara has featured in several fashion
shows and revenues have grown 86% since last year.
Beara Beara http://www.bearabeara.co.uk/
• The primary demographic consumer groups. • The most popular handbags style in Britain. JH.YU-12
Concluding: Finally, I will make a briefly conclusion that is last but not least.
4. A comparison between the British and Taiwanese fashion brand handbags using brand “Beara Beara” bags of U.K and “Porter International bags” of Taiwan as case studies.
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Similarities
Differences
Styles Consumer groups Successful sales locations Question time (Q&A) Please feel free to ask any question at the end of my presentation.
Thank you for your listening. References/Bibliography Bérénice Geoffroy-Schneiter. (2004). Bags. (Memoire). France: Editions Assouline Pub.Citation (Geoffroy-Schneiter, 2005, pp. 5–23) Barbara G. S. Hagerty. (2002). Handbags: A Peek Inside a Woman’s Most Trusted Accessory. Running Press Book Publishers.Citation (Hagerty and Siddons, 2002, pp. 1–12) BearaBeara UK Co, Ltd., About Beara Beara. Beara Beara. Available at: http://www.bearabeara.co.uk/about-us/ [Accessed October 15, 2014]. Brit List: The 17 Handbag Brands You MUST Know (n.d.) Refinery29. Brit List: The 17 Handbag JH.YU-13
Brands You MUST Know. Available at: http://www.refinery29.com/2013/06/48937/handbag-designers-uk#slide (Accessed: 19 November 2014).Citation (Brit List: The 17 Handbag Brands You MUST Know, n.d.) Claire Wilcox. (2008). Bags. Victoria & Albert Museum. London: Distributed in North America by Harry N. Abrams. Citation (Wilcox, 2008, pp. 8–21) Design Museum. (2011). Fifty Bags That Changed the World. Conran DG Furniture Co, Ltd., Products. DG-DISPLY SOLUTION. Available at: http://www.degreefurniture.com/Product.asp?big=123 [Accessed October 20, 2014]. Huang, L., 2013. brand X interview-Beara Beara bags. Linda Huang. Ivo, drs. S., 500 years of bag design. Tassenmuseum Hendrikje (Museum of Bags and Purses). Available at: http://www.tassenmuseum.nl/_media/uploads/History_of_the_bag.pdf [Accessed October 25, 2014]. Citation (Ivo n.d.) Magdalene Keaney. (2007). Fashion and Advertising. Rotovision Publishing group, J.S. r. l., ClOSE-UP.ClOSE-UP FASHION PUBLICATION. Available at: http://www.close-up.co/en [Accessed November 5, 2014]. Sanjaya, M., The Illustrated Book of Bag. Marshella Sanjaya. Available at: http://issuu.com/marshellasanjaya/docs/mock_up_page [Accessed November 5, 2014]. The Business of Fashion Ltd, 2014. The Creative Class | Gwenaël Nicolas, Interior and Product Designer S. ANAYA, Ed. The Business of Fashion(BofF). Wilcox, C. (2000) A Century of Style Bags: Icons of Style in the 20th Century. Citation (Wilcox, 2014, pp. 8–9) Wikimedia Foundation, 2014. Handbag. Wikipedia. Available at: http://en.wikipedia.org/wiki/Handbag [Accessed October 29, 2014]. (Wikimedia Foundation 2014, pp.2–4)
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