Peachtree Corners Magazine - August / September 2022

Page 48

KNOWLEDGE

The Secrets to Israel’s Start-up Ecosystems Success Through the Eyes of a PTC Local UGA entrepreneurship students seek the secrets to Tel Aviv’s startup success.

“I’m Tirzu, Ein Zo Agadah” translates into English as, “If you will it, it is no dream.” An Israeli Saying

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bout 6,000 miles across the Pacific Ocean, perched on the easternmost part of the Mediterranean Sea, lies Tel Aviv, Israel, a seemingly small entrepreneurial society that has transformed the start-up ecosystem worldwide.

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Israel has attracted large multinational companies such as Google, IBM, Apple and Fujitsu to their nation due to their start-up success, and it’s continuing to grow today.

The successful start-up nation attracted University of Georgia’s first study abroad group of Entrepre-

Peachtree Corners Magazine ■ August/September 2022 ■ LivingInPeachtreeCorners.com

neurial students to spend time and learn about the ecosystem of entrepreneurship. They spent weeks studying the social and institutional infrastructure that supports one of the world’s busiest start-up hubs. By visiting companies such as Monday.com and Overwolf, the students peachtreecornerslife

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received an abundance of entrepreneurial knowledge from CEOs and employees in the tech sector. “I wasn’t sure what to expect in Israel. However, I was so overwhelmed with the amount of knowledge I was able to grasp in three weeks,” said Stevie Bramble, a rising UGA fourth-year student studying marketing and entrepreneurship. “Everyone in the cohort was excited to learn about this unique business environment, and the community was willing to teach us about it.” Bramble was one of 28 students who participated in the study abroad Maymester in Tel Aviv, partaking in two courses: The Study of Diverse Entrepreneurship and Innovation Ecosystems. Although the majority of students are pursuing a degree through the Terry College of Business, the trip included all majors. Some other students are majoring in engineering, fashion merchandising, communications and international affairs. The program peachtreecornerslife


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