Copy & Graphic Design Portfolio - Case Study ADDIN

Livi Florea

creative design&copy entrepreneur

Livi Florea

creative design&copy entrepreneur

NAMING PROJECT The creative challenge for Addin branding, a business that has as its main activity upcycling old clothing, footwear, jewelry or just simple house objects, began with a deep dive in Pinterest and Instagram. After briefing the client and with my compelling data gathered from social media channels, the process went smoothly, client was amazed from the naming all the way to the business cards.

Final name chosen is a combination between the owner’s name (Adina) and “add” (bringing value and upcycling old objects).

NAME TAXONOMY CHART FUNCTIONAL

INVENTED

EXPERIENTIAL

EVOCATIVE

ARTISAN DE CLUJ

GIDAEN

ADDIN

KNACK

THE CRAFT ADVENTURE

MANIDA

ADAGE

NAMAR

TAGLINE PROJECT ALL OF YOU. UPCYCLE UPCYCLE. BREATHE AGAIN CREATIVE UPCYCLE

Livi Florea

creative design&copy entrepreneur

Proposal 1

Addin

Addin creative upcycle

ALL OF YOU. UPCYCLE.

Addin Upcycle. Breathe again.

Addin Upcycle. Breathe again.

Livi Florea

Proposal 2

Upcycle. Breathe again.

Upcycle. Breathe again.

Addin Addin

creative design&copy entrepreneur

Livi Florea

Proposal 3

creative upcycle

addin C R E AT I V E U P C Y C L E

creative design&copy entrepreneur

Mock-ups

Livi Florea

creative design&copy entrepreneur

Livi Florea

FINAL COMPANY LOGO

FINAL TAGLINE

TITLE IN THE COMPANY

creative design&copy entrepreneur

Livi Florea

BUSINESS CARDS

MARKETING MATERIALS

exquisite art pieces designed & upcycled by addincreativeupcycle

creative design&copy entrepreneur