Livi Florea
creative design&copy entrepreneur
Livi Florea
creative design&copy entrepreneur
NAMING PROJECT The creative challenge for Addin branding, a business that has as its main activity upcycling old clothing, footwear, jewelry or just simple house objects, began with a deep dive in Pinterest and Instagram. After briefing the client and with my compelling data gathered from social media channels, the process went smoothly, client was amazed from the naming all the way to the business cards. Final name chosen is a combination between the owner’s name (Adina) and “add” (bringing value and upcycling old objects).
NAME TAXONOMY CHART FUNCTIONAL
INVENTED
EXPERIENTIAL
EVOCATIVE
ARTISAN DE CLUJ
GIDAEN
ADDIN
KNACK
THE CRAFT ADVENTURE
MANIDA
ADAGE
NAMAR
TAGLINE PROJECT ALL OF YOU. UPCYCLE UPCYCLE. BREATHE AGAIN CREATIVE UPCYCLE
Livi Florea
creative design&copy entrepreneur
Proposal 1
Addin
Addin creative upcycle
ALL OF YOU. UPCYCLE.
Addin Upcycle. Breathe again.
Addin Upcycle. Breathe again.
Livi Florea
Proposal 2
Upcycle. Breathe again.
Upcycle. Breathe again.
Addin Addin
creative design&copy entrepreneur
Livi Florea
Proposal 3
creative upcycle
addin C R E AT I V E U P C Y C L E
creative design&copy entrepreneur
Mock-ups
Livi Florea
creative design&copy entrepreneur
Livi Florea
FINAL COMPANY LOGO
FINAL TAGLINE
TITLE IN THE COMPANY
creative design&copy entrepreneur
Livi Florea
BUSINESS CARDS
MARKETING MATERIALS
exquisite art pieces designed & upcycled by addincreativeupcycle
creative design&copy entrepreneur