Copy & Graphic Design Portfolio - Case Study AVICENNA

Livi Florea

Client AVICENNA Project Naming, Tagline, Logo Marketing collateral

Dubai, January 2017

creative design&copy entrepreneur

Livi Florea

creative design&copy entrepreneur

NAMING PROJECT Naming a new business is a daunting task. It is a very challenging responsibility to narrow to one or two words an entire fascinating venture idea, especially since it is a revolutionary one and can be instantly actionable.

The innovative idea of gathering in one place the output and peer-reviewed research in many fields of knowledge will accelerate the progress and lead to an open communication system in all areas of research. The articles will have an open access structure, therefore easy to view, use or distribute and a transparency in peer-review. The open public access will connect different areas of research to the world, making interactions from discovery to tracking, disseminations, evaluations and publishing. It will become an electronic research management codex that will be able to share scientific information to the world, parting from obsolete traditions toward a digital era of innovations.

NAME TAXONOMY CHART FUNCTIONAL

INVENTED

EXPERIENTIAL

EVOCATIVE

ACADEMIC ELEVATION

PONTRAL

AVICENNA

FURTHERANCE

ACADEMIC INNOVATEURS

NORTENTS

DIGITAL ASSAY

ALTA INNOVATIO

PROGRESS DEPARTMENTS

PUBLISHINKS

ELEPHANTIDAE

DIGIPAEDIA

DIGITAL ACQUAINT

COREPAEDIA XARTU

TAGLINE PROJECT YOUR RESEARCH TO THE WORLD SHOWCASE YOUR EXPERTS COLLABORATE, INNOVATE, CREATE CONNECTING YOUR RESEARCH TO THE WORLD OPEN LIBRARY OF BREAKTHROUGHS EQUITABLE RESEARCH PORTAL INKS TO LINKS UNBIASED RESEARCH SOLUTIONS YOUR RESEARCH. OUR WORLD. INSIGHTFUL ACADEMIC NETWORK SCHOLAR IMPETUS (FORCE / PROGRESS) INTERNATIONAL RESEARCH INDEX OPEN ACCESS FOR ACADEMIC ONTOGENY (DEVELOPMENT / PROGRESS / IMPROVEMENT) NEXT PHASE IN RESEARCH AND PUBLISHING MANAGEMENT

Livi Florea

Proposal 1

creative design&copy entrepreneur

AV I C E N N A The IDEA “Classic meets state-of-the-art portal”

The LOGO Geometric shapes suggest order, organization and efficiency throughout their symmetry. A square is a familiar shape, easily recognizable and with its angles and straight lines it represents also structure, rationality and formality. Most text people read is set in rectangles or squares, elements on a web page are defined by rectangles per the css box model.

I chose this geometric shape to show the intertwine between the modern times of setting an online research portal with the traditional earthbound paper print papers. The right down corner has a curved angle, showcasing two different interpretations: one is imitating a page of a printed book and the other meaning is part of a flat icon used in web design responsive elements. The shape aims to show the deep connection between written papers and unbiased content platform. Inner shapes are rendering a stack of papers ready for peer-review, thing made accessible only through Avicenna.

Both classic and modern characteristics set a feeling of security and equality.

The COLOR PALLETTE Blue associates professionalism with authority and it is often used in large corporations and government establishments. It also creates and enhances the feeling of security and organization brought by the geometrical shape of the square. It is a color of loyalty, strength, wisdom and trust and has a calming effect on the psyche. Orange and blue work well together because they are complimentary colors. Orange brings a clean and easy enclosing of the combination mark, it highlights the innovation and creativity of the entire logo.

The TYPOGRAPHY Primary ALCUBIERRE

- font developed by designer Matt Ellis - free for personal & commercial use - available only in regular - best used for titles and headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz à, è, ì, ò, ù, À, È, Ì, Ò, Ù, ã, ñ, õ, Ã, Ñ, Õ 1 2 3 4 5 6 7 8 9 10 .,:;!?()*&%#@+-{}

Secondary OPEN SANS

- font developed by Ascender Corp - free for personal & commercial use - available in light, light italic, regular, regular italic, semi-bold, semi-bold italic. bold, bold italic, extra-bold, extra-bold italic - best used for subheadings and body copy; easy to read in print, web, and mobile interfaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghIjklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 . , : ; ! ? ( ) * & % # @ + - { }

Livi Florea

Proposal 2

creative design&copy entrepreneur

A V C A AVICENNA The IDEA “Individual research open to worldwide visibility and recognition”

The LOGO Geometric shapes suggest order, organization and efficiency throughout their symmetry. A square is a familiar shape, easily recognizable and with its angles and straight lines it represents also structure, rationality and formality. Most text people read is set in rectangles or squares, elements on a web page are defined by rectangles per the css box model.

Its four corners act as the four points on a compass. The letters inside the square mark represent the countless researchers from different universities, each creating a breakthrough in their area of expertise. The orange line represents the foundation of academic research, extremely visible and meticulously crafted. All researchers are entitled to a safe environment in which their work has a clear unbiased overview of performance and can be showcased worldwide, a real-world solution offered by Avicenna.

Avicenna supports progress, technological innovation and promotes unbiased content to a larger academic audience.

The COLOR PALLETTE Blue associates professionalism with authority and it is often used in large corporations and government establishments. It also creates and enhances the feeling of security and organization brought by the geometrical shape of the square. It is a color of loyalty, strength, wisdom and trust and has a calming effect on the psyche. Orange and blue work well together because they are complimentary colors. Orange highlights the innovation and creativity of the entire logo.

The TYPOGRAPHY Primary RAJDHANI

- font developed by designers Satya Rajpurohit and Peter Bil’ak (ITF) - free for personal & commercial use - available Light, Regular, Medium, Semi-Bold, Bold - best used for titles and headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz à, è, ì, ò, ù, À, È, Ì, Ò, Ù, ã, ñ, õ, Ã, Ñ, Õ 1 2 3 4 5 6 7 8 9 10 .,:;!?()*&%#@+-{}

Secondary OPEN SANS

- font developed by Ascender Corp - free for personal & commercial use - available in light, light italic, regular, regular italic, semi-bold, semi-bold italic. bold, bold italic, extra-bold, extra-bold italic - best used for subheadings and body copy; easy to read in print, web, and mobile interfaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghIjklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 . , : ; ! ? ( ) * & % # @ + - { }

Livi Florea

Proposal 3

creative design&copy entrepreneur

AV I C E N N A The IDEA “Thorough excellence for scholastic achievement”

The LOGO The sophisticated new shape is formed by small equilateral triangles, creating an uber-modern letter ‘A’. The elaborated architecture is sustainable only if all pillars are in the right position, each elevates the next one, helping to reach new heights.

The pattern is a metaphor for the research communities whose passionate and scholastic endeavor leads to innovations and scholastic achievements and most important ready-to-use global solutions and products. Each researcher is part of an unmarked structure committed to building a better world.

Triangles represent dynamic tension and action, they have energy and power and their dynamic nature make them better suited to a growing research information system. Triangles can be used to convey progression, direction, and purpose.

The COLOR PALLETTE Blue associates professionalism with authority and it is often used in large corporations and government establishments. It also creates and enhances the feeling of security and organization. It is a color of loyalty, strength, wisdom and trust and has a calming effect on the psyche. The different shades of blue represent diverse field of expertise and a transparency in peer-review.

Orange and blue work well together because they are complimentary colors. Orange highlights the innovation and creativity of the entire logo.

The TYPOGRAPHY Primary COOPER HEWITT

- font developed by designer Chester Jenkins - free for personal & commercial use - available only in light, book and bold - best used for titles and headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz à, è, ì, ò, ù, À, È, Ì, Ò, Ù, ã, ñ, õ, Ã, Ñ, Õ 1 2 3 4 5 6 7 8 9 10 . , : ; ! ? ( ) * & % # @ + - { }

Secondary OPEN SANS

- font developed by Ascender Corp - free for personal & commercial use - available in light, light italic, regular, regular italic, semi-bold, semi-bold italic. bold, bold italic, extra-bold, extra-bold italic - best used for subheadings and body copy; easy to read in print, web, and mobile interfaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghIjklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 . , : ; ! ? ( ) * & % # @ + - { }

Livi Florea

Product name

Proposal 1

Proposal 2

COREPAEDIA Proposal 3

creative design&copy entrepreneur

Mock-ups

Livi Florea

creative design&copy entrepreneur

Livi Florea

creative design&copy entrepreneur

FINAL COMPANY LOGO

AV ICE N NA FINAL PRODUCT LOGO

FINAL TAGLINE

Livi Florea

BUSINESS CARDS AVI CE NNA

AV IC E N N A

Thafeer Atta

Nazim Mohammedi

Ph: 00971 58 23 14561 E: info@avicenna-research.com W: www.avicenna-research.com Dubai, United Arab Emirates

Ph: 00971 58 23 14561 E: info@avicenna-research.com W: www.avicenna-research.com Dubai, United Arab Emirates

Managing Partner

Managing Partner

MARKETING MATERIALS AVICENNA AVICENNA Dubai, United Arab Emirates Ph: 00971 58 23 14561 E: info@avicenna-research.com W: www.avicenna-research.com

LETTERHEAD / COMMERCIAL OFFER Proposal A

INVOICE / PROFORMA INVOICE Proposal A

AVICENNA INVOICE

Dear Mr. John Doe Chancellor University of Bahrain

Issued to

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui oďŹƒcia deserunt mollit anim id est laborum."

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

From

Commercial details

University of Oman 12 Street 1989 Muscat City, 112154 Oman

Date issued: .............................

Billing project 123456 / 2017

Tax invoice: .............................

Date due:

Avicenna 421 Motor City Dubai, 252583 UAE

..............................

Purchase order: .......................

Terms:

Billing project 123456 / 2017

.............................

Description of items

Qty

Amount

Currency

Corepaedia software

1

10,00.000

$

Website re-design

1

3,000.000

$

200

8,000.000

$

Journals

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Thafeer Atta Manager Partner Avicenna

Subtotal 21.000,00 $ Tax 5% Total 22.050,00 $

Nazim Mohammedi Manager Partner Avicenna

Thank you for your purchase!

Collaborate. Create. Innovate

AVICENNA Dubai, United Arab Emirates Avicenna FZ LLC incorporated in Fujeirah Media Free Zone as Free Zone Limited Liability Company in respect of the Media Free Zone amended by Emiri Decree No. (04) for the year 2007

Ph: 00971 58 23 14561

E: info@avicenna-research.com W: www.avicenna-research.com

Avicenna FZ LLC incorporated in Fujeirah Media Free Zone as Free Zone Limited Liability Company in respect of the Media Free Zone amended by Emiri Decree No. (04) for the year 2007

creative design&copy entrepreneur

Thank you for your undivided attention!